Marketing to the Generations: How to Connect With Gen X

Posted by Mikki Ware on August 15, 2014

Ask yourself: who is your audience? All financial institutions are not created equally, so it is important to have a grasp on to whom you are selling your services. Previously, we discussed how to reach out to millennials, those born between the years of 1980-1999. Now it’s time to talk about their predecessors, the group born between 1960-1979 who Douglas Coupland famously coined as Generation X.

Generation X presents an interesting challenge for marketers because there is no slam dunk way of appealing to them. They are tech savvy, but not as likely as millennials to look for their banking solutions online. They have a bit of money, but quite a bit more debt than Boomers; not that Gen X are frivolous spenders. The debt is a result of their position as the most educated generation, and consequently, the generation who owes the most in student loans. Let’s take a look at what else you can expect from Gen X, and how to close the deal with them.

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Topics: facebook, Gen X, linkedin, Marketing, social media, Social Media, social media marketing, Social Media Marketing, strategy, twitter, twitter marketing

Your Bank is Social, Now What? 11 Ways to Protect Your Online Rep

Posted by Mikki Ware on July 14, 2014

Have you Googled yourself lately? What comes up on search engine results pages (SERP’s) can make or break your online reputation.  Harvard University research on Yelp shows that a 1-star difference in reviews on Yelp may result in 5% to 9% in business gained or lost. Review sites aren’t the only place customers can let you know their opinion. A  study by Brandwatch found that customers of financial brands are more likely to use social media and online forums to air grievances . There is also the issue of poor reputation for the financial services industry overall. The 2014 Edelman Trust Barometer found banking and financial services to be the least trusted industries globally. Add to that the challenges of balancing personality and regulatory responsibility, and having an online presence might make you ask – why bother? Use these tips to change public perception and control the conversation about your financial brand.

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Topics: facebook, google+, gremlin, linkedin, reputation management, Reputation Management, Social Media, social media for banking, Social Media for Banking, twitter

How to Drive Engagement: 8 Ways to Win at LinkedIn for Financial Services

Posted by Emily Lange Rodecker on June 18, 2014

In the first two installments in our Driving Engagement series, we covered 6 ways to leverage Facebook to build relationships with your customers and then tackled Twitter by sharing our 10 tips to tweet safely and compliantly in 140 characters or less. In this installment, we’ll cover the social network with the most “professional” reputation: LinkedIn. 

Financial services professionals have been gaining leads, developing customer relationships, and connecting more authentically with their audiences on LinkedIn – in fact, 62% of financial advisors report getting new clients thanks to the social network! We’re sharing eight great ways to help you drive more engagement – and win more clients – by boosting your presence on LinkedIn.  

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Topics: Business, compliant social media, engagement, financial services, linkedin, social media, Social Media, social media for business

Gremln Get Started Guide For Banks: 3 Key Steps For Social Media Strategy

Posted by Emily Lange Rodecker on May 28, 2014


So you have decided your bank needs a social media presence – great – now what? Before creating your social media accounts, the Gremln Get Started Guide outlines 3 key steps for a successful social media strategy:

1)     Determine Your Purpose & Voice – Decide how you plan to use social media to further your organization. Is it for brand awareness? Building relationships within your community, customer service, or all of the above? The goals you set for your brand on social media will determine the direction of your strategy. Additionally, you will need to define the “voice” of your social media to ensure your messages have the same tone across the board. Are you casual and fun, friendly, or more professional? Know your audience and choose the voice most representative of your brand.

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Topics: compliance, Compliance, facebook, FFIEC, gremlin, linkedin, social media, Social Media, Social Media Education, social media for banking, Social Media for Banking, strategy, twitter, twitter business, twitter marketing

Social Media & Banking: Gremln Get Started Guide - Part 4

Posted by Emily Lange Rodecker on November 6, 2013

LinkedIn: The Professional Social Network

As the “professional” social network, LinkedIn is particularly beneficial to those in the financial services industry. Not only can you position yourself and your bank for others to find your services, you can actively monitor your clients’ profiles to stay abreast of major life changes – promotions, relocations, and retirements can all mean changes in a person’s financial situation, one that may just require your expertise.

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Topics: compliance, compliant social media, linkedin, social banking, social media, social media 101, social media and banking, social media compliance, social media education, Social Media Education, Social Media for Banking

Social Media & Banking: Gremln Get Started Guide - Part 1

Posted by Emily Lange Rodecker on October 15, 2013

Deciding to get your bank set up with social media accounts and profiles may seem overwhelming. New social networks seem to pop up all the time -- how do you know which ones will work for you? Who has the time to update them all regularly? Should you even be using social media?  At Gremln, we understand your concerns. We're here to help!

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Topics: customer service, facebook, linkedin, social media 101, social media education, social media for banking, Social Media for Banking, social media policy, team, training, twitter, voice

Get Time on Your Side! 7 Ways Gremln Can Save You Time on Social Media

Posted by Emily Lange Rodecker on August 20, 2013

The world of social media is continuously expanding; new social networks pop up regularly and the number of people with Twitter accounts, Facebook profiles, and a LinkedIn presence grows by the minute. Needless to say, when it comes to social media - you can easily spend huge amounts of your very precious time feeling lost at sea.

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Topics: Business, compliance, facebook, features, gremln, Gremln News, linkedin, moderation, saving time, social media, social media dashboard, Social Media Education, social media for business, social media management, twitter, twitter lists

Social Media Update: August 9, 2013

Posted by Emily Lange Rodecker on August 9, 2013

We know the world of social media and online marketing can be a bit… fast. Slow down for a minute and get caught up on what’s been happening in the world of social.

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Topics: facebook, instagram, linkedin, mixbit, social media, Social Media Updates

Becoming a LinkedIn Super User: Part 3

Posted by Emily Lange Rodecker on June 26, 2013

Now that your profiles and networking skills are polished and professional, it’s time to look at the numbers and make sure you are getting the traffic and attention of potential customers and employees you need to take your business to the next level.

In our third and final installment of becoming a LinkedIn "Super User" we look at building traffic to your company page, your website, and your business itself. Get a better understanding of the traffic

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Topics: Business, linkedin, networking, recruiting, social media, social media advertising, social media marketing, Social Media for Small Business

Becoming A LinkedIn Super User: Part 2

Posted by Emily Lange Rodecker on June 10, 2013

Previously, we shared our tips for making the most of your LinkedIn profiles - both personal and company pages - in order to take advantage of all that LinkedIn has to offer. Now that those are spruced up and full of the skills, endorsements, products, and reviews you want viewable to your audience, you're ready to dive in to the next stage of LinkedIn: networking!

In Gremln’s second installment of becoming a LinkedIn “Super User” we’re sharing tips for expanding your business leads, getting involved with and creating groups, reading and sharing industry news, and using all these features to help you network with the best of 'em.

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Topics: Business, linkedin, networking, social media, social media business, social media marketing

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