Background Check: How to keep your visuals from hurting your image

Posted by Ryan Bell on July 29, 2015

Welcome to the age of the image, where everyone strives for video virality and photos reign supreme. The major social networks have put a strong emphasis on pictures and video. Twitter showcases them in the timeline, Facebook gives them more weight in their algorithm, Instagram gives you a plethora of filters and editing tools, and even LinkedIn has started flashing visually engaging mosaic layouts for its Author pages. As far as the networks, and therefore the users, are concerned, if your message doesn’t have a visual, it’s likely little more than static.

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Topics: facebook, instagram, linkedin, Reputation Management, social media, Social Media, social media marketing, Social Media Marketing, twitter

Social Media Update: August 29, 2013

Posted by Emily Lange Rodecker on August 29, 2013

It’s been a busy couple of weeks in the social media world – we’ve got the latest roundup to help you stay up-to-speed with all the news you need to know.

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Topics: algorithm, facebook, facebook promotions, facebook rules, instagram, news, news feed, social media, Social Media Updates, twitter, vine, waze

Social Media Update: August 9, 2013

Posted by Emily Lange Rodecker on August 9, 2013

We know the world of social media and online marketing can be a bit… fast. Slow down for a minute and get caught up on what’s been happening in the world of social.

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Topics: facebook, instagram, linkedin, mixbit, social media, Social Media Updates

What’s New in Social Media? May 7, 2013

Posted by Emily Lange Rodecker on May 7, 2013

Over the past few weeks, we’ve seen lots of changes and new features across the social networks. Here’s a round-up to keep you up to speed:

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Topics: facebook, instagram, linkedin, news, pinterest, social media news, social media update, Social Media Updates, twitter

What’s New in Social Media: March 1, 2013

Posted by Emily Lange Rodecker on March 1, 2013

We know the world of social media and online marketing can be a bit… fast. Slow down for a minute and get caught up on what’s been happening in the world of social. 

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Topics: angry birds, facebook, google plus, instagram, social media, social media news, Social Media Updates, twitter, update

Welcome to the Club: Creating a social brand ambassadors club can give your marketing a boost

Posted by Clayton Smith on September 26, 2012

Marketing is a tricky job. You spend hours upon hours pouring your heart and imagination into the most creative and effective ways to showcase your company’s product, all within the confines of your job, usually within the much more physical confines of your office. What you do at your desk has a direct impact on people outside your building, and no matter how closely you connect with your target market, there’s always some level of disconnect. Because after all the meetings and design work and media buys and product placement and guerrilla marketing and word of mouth and social media strategies and giveaways and contests, there’s still a whole world of marketing opportunity outside your office walls that you just can’t take advantage of, because there aren’t enough hours in the day, and because hey, you’re just one person.

So why haven’t you created a social brand ambassadors club yet?

Of course, you probably already have brand ambassadors, those faithful customers who use your product and tell all their friends about how much they love it. But what if you could organize and direct that ambassadorship so that the good word spread by these fans fell upon thousands of new ears?

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Topics: 101, brand, Business, business, campaign, dashboard, education, facebook, Foursquare, google+, google plus, gremlin, gremln, instagram, Marketing, media, social, social media, strategy, twitter

Merge Confusion: What to do when traditional promotion and digital marketing don't mix

Posted by Clayton Smith on April 24, 2012

A few weeks ago, I was ordering coffee from a local cafe when the barista’s company t-shirt caught my eye.  Or, to be more specific, the right sleeve of the barista’s company t-shirt caught my eye. Because there was a QR code printed on it.

Hmm.

As someone who works in social media, it’s always exciting to see small businesses trying out new digital marketing tactics. The fact that this coffee shop has so fully embraced the QR code that the managers spent money to have them printed on company t-shirts is proof that there are small business owners everywhere are not just recognizing, but taking advantage of the vast opportunities presented by digital media. The desire to innovate is there. The problem is, it’s sometimes difficult to translate that desire into an effective promotion. It’s easy for us to get so excited about the fact that we’re using new technology that we don’t take the time to evaluate how we’re using it.

The t-shirt QR code is a great example.

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Topics: billboard, Business, business, campaign, code, dashboard, education, facebook, gremlin, gremln, instagram, Marketing, media, qr, ROI, Shazam, social, strategy, tactic, twitter

Picture Perfect -- The importance of images in social media marketing

Posted by Clayton Smith on April 17, 2012

If Facebook’s $1 billion purchase of Instagram proves anything, it’s that photo sharing is big social media business. (It also proves that Facebook has a whole lot of cash. But that’s another topic altogether.) The importance of images in social media marketing has been pretty widely touted lately, even before Facebook’s big acquisition announcement. And for good reason.

Exhibit A: One estimate from the Harvard Business School study says that about 70% of all Facebook activities revolve around photos, whether people are uploading, viewing, liking, or commenting on them. For a social network with 800 million users, 70% of the activity is nothing to sneeze at.

Exhibit B: Pinterest, a wholly image-based social network, was the fastest independent site in history to snag 10 million unique page visitors. This picture-pinning program is already the third most popular social network in the U.S., and it’s only two years old.

But pictures aren’t just important for individual social media users. They’re also vital for successful social media marketing.

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Topics: Business, business, education, facebook, gremlin, gremln, image, instagram, Marketing, media, photo, picture, ROI, social, strategy, twitter

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