Trick-or-Treating Your Way to Marketing Success

Posted by Clayton Smith on October 15, 2012

Think way back to your early career as a professional Trick-or-Treater. If you were anything like me, you had a pretty good lay of the neighborhood when it came to the houses that gave the best candy. The big Georgian two blocks over was the first stop, because they gave the full-size candy bars, and you had to get there early if you wanted to snag a Snickers. The Ranch across the street gave only Tootsie Rolls and those weird, hard, peanut butter chews wrapped in nondescript black and orange wax paper wrappers. That house was to be avoided at all costs. The A-frame on the corner didn’t always give the best candy, but they turned their whole front yard into an enclosed haunted house, and the experience alone was worth the walk.

Knowing where to get the best treats was imperative as a kid, because you were putting in a lot of work. You and your parents spent a lot of time brainstorming, then making or buying costumes. You agonized over the perfect amount of white make-up to make your face look convincingly undead. You braved the chilly weather, clad in only tights and a green dress, because the real Tinker Bell never wore a jacket, by golly. And if you were going to go through all that trouble, you wanted the sweetest bang for your buck.

Now, several decades later, here you are, working in the real world, and while you might not realize it, your company is hosting its own version of “Trick or Treat” this year. In fact, you deal with Trick-or-Treaters every day. You have customers who put in a lot of effort to search out your products in the marketplace. They find you online, they research your company, they ask their friends for recommendations, and they determine whether or not your product is worth the price. It’s up to you to offer those customers the kind of treat that will keep them coming back year after year, or month after month, or week after week.

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Topics: autumn, Business, business, campaign, dashboard, facebook, fall, google+, google plus, gremlin, gremln, halloween, holiday, Marketing, media, ROI, social, social media, strategy, twitter

Staying Social at the Holidays -- 4 ways Gremln can help keep your marketing message strong over the holiday break

Posted by Clayton Smith on December 20, 2011

We're nearing the end of December, which means that many offices are about to hit Ghost Town status for a week or two. Between holiday time off and the last-minute usage of leftover vacation days that won't carry over into the next year, the time between Christmas and New Year's is a time of relaxation for many people.

This can be tricky for marketing departments, especially in small businesses, because the same surge of vacation time that's allowing marketers to stay home over the holidays is also giving millions of potential customers the chance to spend some quality time browsing around on social media. Many companies have strict policies about social networking, so their employees are likely to experience a little digital release from home over the end-of-year break. With so many potential customers surfing the Web, it's a prime time for marketers to shine. Here are a few ways you can keep your campaigns and promotions running, even if there's no one in the office:

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Topics: Business, business, christmas, education, facebook, gremlin, gremln, holiday, linkedin, Marketing, ROI, small business, social media, tips, twitter

A Gift for Marketers -- The link between social media and holiday spending

Posted by Clayton Smith on December 15, 2011

I came across this infographic today (from Mr. Youth, via Mashable), which illustrates the link between holiday purchases and social media. The graphic suggests there is indeed a strong correlation between social media communication and product purchases, offering evidence from two sides of the social media coin; the social side, where you interact with family and friends, and the marketing side, where you interact with businesses and brands.

According to Mashable, Mr. Youth "polled about 4,500 adults and found that social media is a key driver of holiday gift purchases this year." Here are a few of the statistical highlights:

93% of social media users made or received purchase recommendations on Facebook.
It's a reliable piece of industry knowledge that word-of-mouth is a marketer's best tool when it comes to generating sales. Social media is, at its core, word-of-mouth amplified; instead of one-to-one personal communication, social platforms allow for one-to-many communication. Facebook is by far the largest social network out there, and if it's worth saying, then it's probably worth saying on Facebook. The importance of digital word-of-mouth just can't be overstated, so neither can the importance of social media brand representation.

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Topics: Business, crm, facebook, gremlin, gremln, holiday, Marketing, ROI, sales, social media, strategy

This Week in Social Media News - 11.4.11

Posted by Clayton Smith on November 4, 2011

It's hard to believe that it's already the first Friday in November. Time is flying here at Gremln as we get deeper and deeper into our private beta tests. With all the work we've been doing on the system, we don't always remember to check in on what's going on in the world, so if you're like us, here are some of the week's social media headlines you may have missed:

Google Gets Dizzy
Google went viral yesterday when the public discovered that typing "do a barrel roll" into the search box triggered a nifty surprise. But that's not the only fun extra the search giant has in store... (via Mashable)

Groupon Goes Public
The king of daily deal sites finally launched its IPO, after a long and rocky road to semi-stabilization. Anyone out there itching to buy a piece? (via CNN)

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Topics: facebook, gremln, Groupon, holiday, news, social media, Social Media News

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