Earlier this month, we wrote on how Gremln's new compliance tools can help companies in the financial services and healthcare industries adhere to social media guidelines set by regulatory agencies. This week, guest writer Cecile LaBore brings us a practical look at how healthcare providers can effectively use social media as part of their communications plans.
Cecile LaBore is Administrator for Recovery Systems Institute. RecoverySI focuses on bridging the gap between treatment and recovery by providing information, tools, and resources for people in recovery and their families, clinicians, and addiction treatment programs.
It's a big field, and includes everything from prevention to long term recovery services, nonprofits with no paid staff to big companies with dozens of facilities, and approaches that vary from the medical to the spiritual and all points between. But we all have one goal in common: If we're going to help, people have to know who & where we are-- and what we can help with! That's where social media comes in.
But many of us have been putting off diving into the social media arena, or have maybe just "dipped a toe in." Maybe a Facebook page with hardly any posts. Or some staff presence on LinkedIn. A dormant Twitter account. We know we should do better, but we're worried: Will social media become a "time sink" that uses up effort for an insignificant return? Will it even work at all? Worse-- will we make a terrible mistake that could get us in trouble, precipitate a lawsuit, lose us a contract?
Here are six "Dos" and six "Don'ts" that can help you get started on the right track with Social Media: