[Infographic] Mind Your Manners: Hashtag Etiquette with Gremln

Posted by Emily Lange Rodecker on July 8, 2013

Hashtags have evolved into one of the most social aspects in all of social networking – you can use them to join topic-specific chats, spread brand awareness, or promote a certain brand, product, contest, or initiative with your followers.

Hashtags haven’t always been present on social media. The first hashtag was introduced in August 2007 by Chris Messina, an open source and open standards advocate, as a means to identify a certain group (#BarCamp). Messina hoped to create a way for a group of individuals to participate in an online chat and view what others are sharing on a particular topic. In a blog post explaining his idea, he quipped “I’m more interested in simply having a better eavesdropping experience on Twitter.”

Read More

Topics: etiquette, facebook, gremln, hashtag, hashtags, Infographic, infographic, pinterest, social media, social media education, Social Media News, social media posting, twitter

A Quick Guide to the October 3rd Presidential Debate

Posted by Clayton Smith on October 3, 2012

The first 2012 presidential debate will be held tonight! Here’s all the info you need to be the best debate watcher you can be:

Read More

Topics: 2012, campaign, debate, election, hashtag, media, Politics, president, presidential, social, social media, twitter

Branded: The Importance of Being Self-Aware

Posted by Clayton Smith on February 8, 2012

Every year, companies sink huge amounts of money into their marketing campaigns in an effort to solidify brand awareness and recognition in the minds of the average consumer. From logos and colors to spokespeople and taglines, marketers dedicate a lot of resources toward the end goal of getting customers to favorably connect brand to business.

Brand awareness – we know it, we love it, and our customers need to have it. We have very concrete ideas about what our brand should be, and we want to make sure our customers do too.

But how often do we promote our own brand self-awareness? As marketers, it can be pretty easy to focus so much on how we want our customers to view us that we forget to take stock of how they actually do. McDonald’s recently provided us with a great example of why it’s important to understand not only the brand you want people to see, but also the brand you actually have.

Read More

Topics: brand, Business, business, campaign, education, facebook, gremlin, gremln, hashtag, marketings, ROI, social media, strategy, twitter

Subscribe to the Gremlin Social Blog

Recent Posts