This Week in Social Media News - 11.4.11

Posted by Clayton Smith on November 4, 2011

It's hard to believe that it's already the first Friday in November. Time is flying here at Gremln as we get deeper and deeper into our private beta tests. With all the work we've been doing on the system, we don't always remember to check in on what's going on in the world, so if you're like us, here are some of the week's social media headlines you may have missed:

Google Gets Dizzy
Google went viral yesterday when the public discovered that typing "do a barrel roll" into the search box triggered a nifty surprise. But that's not the only fun extra the search giant has in store... (via Mashable)

Groupon Goes Public
The king of daily deal sites finally launched its IPO, after a long and rocky road to semi-stabilization. Anyone out there itching to buy a piece? (via CNN)

Read More

Topics: facebook, gremln, Groupon, holiday, news, social media, Social Media News

Social Discounts - 5 great ways to discount using social media

Posted by Clayton Smith on August 31, 2011

When it comes to selling your product, “discount” can be a tricky word. On one hand, discounts can be great for luring new customers or bringing back old ones, and they can also help move old inventory. But on the other hand, discounts often attract customers who are more price sensitive and less brand loyal. Discount purchasers are less likely to come back for more.

The reason is simple. Although you are giving buyers a reason to purchase (my wife would gladly trade my left arm for 40% off a yoga mat), you’re not giving them any reason to be charmed. There’s no interaction, no engagement, no reason for someone to think, “Wow, this company really is something.”

But all is not lost! There’s still room for the discount in our highly connected, prove-that-you-deserve-my-loyalty-or-I’ll-go-online-and-find-someone-who-is world. Enter the social discount.

Part traditional discount, part social networking, the social discount allows you to attract price sensitive customers and strengthen your company’s brand. The next time you feel the urge to blanket the town with 10% off coupons, consider using one of these social discounting methods instead.

Read More

Topics: Business, business, discount, facebook, gremlin, gremln, Groupon, Marketing, money, ROI, SCVNGR, social media, tips, twitter

The Daily Deal - Are coupon sites a help or hindrance for social media marketers?

Posted by Clayton Smith on June 24, 2011

In the interest of proving that we’re genuinely interested in providing social media education even if it doesn’t involve Gremln, I thought I’d spend some time addressing something that has absolutely swarmed the social media space over the last couple of years, the phenomenon of The Daily Deal. Led with considerable force by Groupon, the daily deal business model is now being used by literally hundreds of companies, including LivingSocial, Google, The New York Times, and Amazon. And why not? It’s a relatively cheap model to implement, the deal sites’ profit margins are high, and consumers love it. But is the daily discount a boon or a bane for your business?

We all know the basic idea behind daily deal sites: A company leverages a deal site’s popularity and reach to offer a coupon for a huge discount on its products or services for one day, and the deal site takes a percentage of the revenue made on the purchase of that coupon.

The group discount wagon may be ripe for the jumping, if it works with your business model. In an endeavor to help you decide if The Daily Deal is right for you, here are some pros and cons to consider:

Read More

Topics: Business, business, discount, gremlin, gremln, Groupon, Marketing, ROI, social media

Subscribe to the Gremlin Social Blog

Recent Posts