Social Media Monitoring for Banks: Tools and Tips to Protect Your Online Rep

Posted by Mikki Ware on September 19, 2017

By now, you’ve probably heard a lot of people (including Gremlin Social), talk about monitoring your brand across the web and on social media. What does it mean, and how the heck do you do it? Is it even necessary? Who invented liquid soap, and why?

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Topics: Brand Guardian, Gremln News

Gremln On The Road: One Week, Two Conferences

Posted by Mikki Ware on September 26, 2014

Andy Warhol might have said that everyone is famous for 15 minutes, but at this years Finovate Fall conference in New York City, companies had just 7 minutes to demo their latest innovations to the audience. This is the second year that Gremln has had the honor of presenting, and were accompanied on stage by Joe Nadreau, Managing Director Innovation and New Business Strategy at Wells Fargo Advisors.

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Topics: gremlin, Gremln News, social media, social media marketing

Company Update: Gremln Gets A Makeover

Posted by Mikki Ware on July 25, 2014

You talked, we listened! Gremln has a new and improved look, plus additional features to help you succeed even more with secure social media management. Some of the additional functionality includes:

New Navigation – The new streamlined navigation menu helps you find your favorite Gremln features quicker and easier.
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Topics: General Site Information, Gremln News, Update

Update: Gremln Accounts Not Affected By Heartbleed

Posted by Ryan Bell on April 12, 2014

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Topics: gremln, Gremln News, Update

Get Time on Your Side! 7 Ways Gremln Can Save You Time on Social Media

Posted by Emily Lange Rodecker on August 20, 2013

The world of social media is continuously expanding; new social networks pop up regularly and the number of people with Twitter accounts, Facebook profiles, and a LinkedIn presence grows by the minute. Needless to say, when it comes to social media - you can easily spend huge amounts of your very precious time feeling lost at sea.

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Topics: Business, compliance, facebook, features, gremln, Gremln News, linkedin, moderation, saving time, social media, social media dashboard, Social Media Education, social media for business, social media management, twitter, twitter lists

Mission Control:A Gremln Company Update

Posted by Emily Lange Rodecker on July 25, 2013

 It’s been a stellar year for Gremln – since launching an updated version of its social media platform in the spring of 2012, we’ve been hard at work creating a compliance toolkit to help regulated industries get social, and working to keep you up to date on the latest industry news, tips, and social media best practices. With offices in St. Louis; Springfield, MO; Chicago; Dallas; and San Jose, Costa Rica – and over 150,000 system users – Gremln is growing fast. We’re excited to share a few highlights from the past year, as well as a bit of what’s to come.

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Topics: compliance, gremln, Gremln News, social media, social media marketing, social media platform, social media tools, twitter business, twitter business tools

The Power of the Survey

Posted by Clayton Smith on July 2, 2012

Okay, quick survey: How many of you hate taking surveys?

If you just rolled your eyes at even the suggestion of taking a survey, don’t worry, you’re not alone. I couldn’t manage to dig up any actual survey data on how many people refuse to take surveys (for obvious reasons), but I know the number’s pretty steep.

I know it because I’ve been on both ends; the giving (“Well, hm. Why aren’t more people taking my customer survey?”) and the receiving (“Oh man. Another customer survey? Oy.”). Surveys take time, and they’re often pretty dry. Taking a survey isn’t nearly as fun as, say, Rickrolling a co-worker.

But surveys are incredibly important for businesses – what better way to find out what your customer wants than by asking? – and if you think about it, they’re pretty flattering for us as consumers. Businesses create surveys in order to pinpoint our thoughts and attitudes about their products or services, presumably so they can better serve us and make us that much happier with our purchases. It’s a great thing to have the opportunity to enhance, or even alter, a company’s approach to the public marketplace just by sharing your thoughts and opinions. Your voice can, in a very real and literal sense, change a company for the better.

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Topics: Business, business, dashboard, education, gremlin, gremln, Gremln News, Marketing, media, ROI, social, social media, strategy, survey

365 Days of Fun

Posted by Clayton Smith on May 7, 2012

Earlier this year, we posted a blog about the importance of having fun with your company’s social media marketing. Since then, quite a few of you have asked us for ideas on how to liven up your social space with a little bit of mirth and merriment. But we thought we’d do you one better. After all, why just tell you how to make social media fun when we can show you instead?

Soon, Gremly will be taking over the Gremln Facebook page and bringing you 365 Days of Fun. That’s right. We’re bringing you one whole year of games, challenges, quizzes, contests, prizes, jokes, riddles, dares, and more, with a new bit of social media levity posted to our Facebook page every day. Gremln’s 365 Days of Fun is going to be so full of fun and ridicularity that we had to make up the word “ridicularity” just to describe it.

There’s just one problem. If you head over to our Facebook page, you’ll notice that Gremly’s all ready to board the Roller Coaster of Fun, but he’s not quite tall enough yet.

That’s where you come in.

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Topics: business, company, facebook, fun, google+, gremlin, gremln, Gremln News, how to, linkedin, Marketing, media, party, plan, ROI, small business, social, strategy, Timeline, tutorial, twitter

Conquering Compliance: Gremln presents new tools for meeting social media standards of regulatory authorities

Posted by Clayton Smith on May 2, 2012

Social media has taken the world by storm over the last several years, but when it comes to corporate usage, there are some industries that have been a little reluctant to embrace networks like Facebook and Twitter. Chief among them are the financial services providers. The reluctance of investment brokers, lenders, insurance companies, and credit unions to tackle social media head-on is due largely to the need for industry compliance. Regulatory agencies like the Financial Industry Regulatory Authority (FINRA) and the Securities and Exchange Commission (SEC) hold brokers responsible for following strict communications regulations and hand out severe penalties for non-compliance, so it’s not hard to see why many of these companies have deemed social media more trouble than they’re worth.

But with the growing importance of social networks, financial services institutions can’t afford to avoid Facebook and Twitter and still hope to thrive in an ever more digital marketplace. So the question is, how can companies like Gremln help brokers navigate the compliance minefield of social networks?

First, let’s examine what exactly is it about social networking that poses a potential threat to financial services.

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Topics: agnecy, Business, business, compliance, education, facebook, FDA, financial services, FINRA, gremlin, gremln, Gremln News, healthcare, HIPPA, lender, Marketing, media, pharmaceutical, regulation, regulatory, ROI, SEC, social media, Social Media for Small Business, strategy, twitter

Beta Testing: What it is, why we do it, and how you can get in on the action!

Posted by Clayton Smith on October 10, 2011

Things are really ramping up here at Gremln, and the word of the day is “beta.” We’re in the process of opening up our Gremln software for a limited, private beta test. Now, the term “beta test” is one that’s tossed around pretty regularly in the tech world, but Gremln is a tool designed for every business, not just tech companies. So for those of you staring warily at the screen and thinking, “What exactly do you mean by this ‘beta test’ or whatever it’s called?” – this blog’s for you.

A beta test is a step in the cycle of a software product release. The name comes from the Greek alphabet (not the fish—sorry, ichthyophiles, but that's "betta fish"), of which “beta” is the second letter, right after “alpha.” Why do we use Greek letters instead of the more popular English alphabet? Probably because “beta testing” sounds cooler than “b testing.” More to the point, though, the Greek language holds special significance in mathematics, and mathematical language is the basis for software development.

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Topics: beta, business, gremln, Gremln News, launch, Marketing, ROI, sneak peek, social media

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