How to Win Social Media Like Navy Federal Credit Union

Posted by Mikki Ware on March 24, 2016

Credit unions have a unique position when it comes to social media. Unlike banks, which are opened to everyone, credit unions have a specific customer base. Members have to be affiliated with certain groups, such as an employer, community, or school. With the smaller, more targeted pool of members and potential members, social media can be viewed as a natural extension of strategic community engagement. The challenge is getting buy-in from credit union decision makers, as well as tracking ROI of social media participation. However, the tide seems to be turning, as research from CUNA Mutual shows that 60 percent of credit unions have been using social media for about 2 years.

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Topics: credit unions, facebook, FFIEC, financial services, gremln, ROI, social media, Social Media for Credit Unions, strategy

How do you measure social media ROI? Go to the dark side

Posted by Mikki Ware on May 20, 2015

Have you ever looked at the traffic to your website from social media and thought it didn’t look quite right? Does your direct traffic seem unusually high? You might be experiencing what Alexis Madrigal calls DARK SOCIAL. In short, dark social is when people copy and paste content or links from a website and share it with friends (or even just one friend) as opposed to sharing from a social network or social share button. Confused? Okay, here is a real world scenario:

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Topics: Business, gremln, social media, Social Media, Social Media Education, strategy, twitter

Social Listening – How to Learn from Your Customers with Social Media

Posted by Emily Lange Rodecker on March 18, 2015


Social media is a great place for businesses to learn what customers want, what competitors are up to, and keep a pulse on current industry climate. Companies big and small are turning to social listening to garner important information previously left to customer surveys and focus groups. But with Twitter, Facebook, and LinkedIn (just to name a few of the many social networks you might be using), it can be hard to keep track of what’s being said where, let alone keep up.

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Topics: facebook, gremln, linkedin, social media, social media marketing, Social Media Marketing, twitter

The Loan Officer’s Guide to Social Media Strategy, Part 3: Tips for Twitter

Posted by Mikki Ware on February 25, 2015

In the first two installments of this series, we guided you through using LinkedIn and Facebook to grow and nurture your network as a loan originator (LO). Next we’ll talk about Twitter, and how you might tweet your way to closed deals in 140 characters or less.

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Topics: financial services, gremln, social media, social media compliance, Social Media for Mortgage Banks, social media marketing, strategy, tips, twitter, twitter business tools, twitter marketing

Update: Gremln Accounts Not Affected By Heartbleed

Posted by Ryan Bell on April 12, 2014

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Topics: gremln, Gremln News, Update

Gremln Customer Spotlight:Bank of Urbana

Posted by Emily Lange Rodecker on September 16, 2013

We love hearing how our customers are taking advantage of all that Gremln has to offer – so much so that we decided to share some of their experiences on our blog! We’re introducing Customer Spotlights where we highlight how social media marketers just like you are using Gremln to help boost their brands.

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Topics: Customer Spotlight, facebook, gremln, gremln tips, social media, social media for banking, Social Media for Banking, social media for business, social media marketing, twitter

Get Time on Your Side! 7 Ways Gremln Can Save You Time on Social Media

Posted by Emily Lange Rodecker on August 20, 2013

The world of social media is continuously expanding; new social networks pop up regularly and the number of people with Twitter accounts, Facebook profiles, and a LinkedIn presence grows by the minute. Needless to say, when it comes to social media - you can easily spend huge amounts of your very precious time feeling lost at sea.

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Topics: Business, compliance, facebook, features, gremln, Gremln News, linkedin, moderation, saving time, social media, social media dashboard, Social Media Education, social media for business, social media management, twitter, twitter lists

Mission Control:A Gremln Company Update

Posted by Emily Lange Rodecker on July 25, 2013

 It’s been a stellar year for Gremln – since launching an updated version of its social media platform in the spring of 2012, we’ve been hard at work creating a compliance toolkit to help regulated industries get social, and working to keep you up to date on the latest industry news, tips, and social media best practices. With offices in St. Louis; Springfield, MO; Chicago; Dallas; and San Jose, Costa Rica – and over 150,000 system users – Gremln is growing fast. We’re excited to share a few highlights from the past year, as well as a bit of what’s to come.

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Topics: compliance, gremln, Gremln News, social media, social media marketing, social media platform, social media tools, twitter business, twitter business tools

[Infographic] Mind Your Manners: Hashtag Etiquette with Gremln

Posted by Emily Lange Rodecker on July 8, 2013

Hashtags have evolved into one of the most social aspects in all of social networking – you can use them to join topic-specific chats, spread brand awareness, or promote a certain brand, product, contest, or initiative with your followers.

Hashtags haven’t always been present on social media. The first hashtag was introduced in August 2007 by Chris Messina, an open source and open standards advocate, as a means to identify a certain group (#BarCamp). Messina hoped to create a way for a group of individuals to participate in an online chat and view what others are sharing on a particular topic. In a blog post explaining his idea, he quipped “I’m more interested in simply having a better eavesdropping experience on Twitter.”

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Topics: etiquette, facebook, gremln, hashtag, hashtags, Infographic, infographic, pinterest, social media, social media education, Social Media News, social media posting, twitter

10,000 Facebook Fans & Counting!

Posted by Emily Lange Rodecker on April 4, 2013

We recently reached 10,000 fans on our Facebook page - wow! We're so thankful for the Gremln community that we're offering a chance to win a Kindle Paperwhite! Visit our Facebook page to enter the sweepstakes.

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Topics: Contest, Contests, facebook, giveaway, gremln

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