This Week in Social Media - 10.21.11

Posted by Clayton Smith on October 21, 2011

It's been an exciting week here at Gremln, as we've officially launched our first round of beta test accounts! That's the big news here on our end--here are some more social media highlights you might have missed this week.

(Google) Buzz Off
Google's first real foray into social networking, Google Buzz, was officially laid to rest this week. This may come as little surprise, given Google's much more popular Google+, but it marks an interesting milestone for Google's social networking goals. Bon voyage, Google Buzz. Enjoy your retirement with Google Wave.

Google kills off Buzz, its ill-fated social network

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Topics: google+, google plus, gremln, Marketing, news, social media, Social Media News

The Week in Social Media - 9.30.11

Posted by Clayton Smith on September 30, 2011

"The Week in Social Media" is a new Friday series on the Gremln Blog where we highlight some of the important social media news stories from the past week.

Facebook's major redesign announcement last week has caused quite a ripple effect of media coverage, which has carried over into this week and overshadowed much of the more recent social media news. Here are a handful of the stories you might have missed.

Google+ Gets Bigger
Spurred on by the frustration many people felt about Facebook's latest round of design changes, the now-open-to-the-public Google+ made huge gains this week in terms of user numbers. According to "Google+ unofficial statistician" Paul Allen, G+ hit 50 million users faster than any other major social network.

Google+ traffic surges, closes in on MySpace, LinkedIn

G+ hit 50 million users today

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Topics: facebook, google+, google plus, gremln, news, social media, Social Media News, twitter

The Gremln Guide to Facebook's New Timeline

Posted by Clayton Smith on September 27, 2011

It may not exactly be a surprise to hear that Facebook is preparing to make some more changes to its seemingly ever-shifting profile pages. But unlike Facebook tweaks of the past, the recently announced Timeline update is a complete overhaul for the popular social network. As Facebook faces more and more competition from strengthening social networks like Twitter and Google+, it’s looking to reinvent itself in order to become “stickier.” In other words, Facebook wants its users to stick around Facebook for longer periods of time. The Timeline redesign is one effort to get people to do just that.

I was able to get a sneak peek at how the new Facebook profile pages will look when Timeline is released to the public later this month. All in all, I find the new design to be pretty slick. The profile page has moved to an overall more vertical design, opting for one wide column instead of the current three columns.

The top of the page now features a large “cover” photo that spans the entire width of the profile page. The typical profile photo that we’re used to is now a square in the bottom left corner of the cover photo. As one of our Twitter followers pointed out, this part of the redesign gives the profile page the feel of a blog; a large graphic masthead centered over the content below.

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Topics: business, education, facebook, google+, google plus, gremlin, gremln, Marketing, ROI, social media, Social Media Education, Social Media for Small Business, Social Media Updates, Timeline, twitter, update

Social Media Time! (A Very Special Gremln Survey)

Posted by Clayton Smith on September 22, 2011

When it comes to social media marketing, timing is everything. After all, 2am might not be the best time for Olive Garden to share its lunch specials, but it's probably a great time to market some Lunesta. Your social media strategies are going to be most successful if they're hitting your target audience at the perfect time, and unless you've just installed a flux capacitor in your DeLorean, there's not a whole lot of margin for error.

What if you knew when the biggest portion of your target audience would be focusing its attention on Facebook? What if you could schedule your tweets to go out every day at exactly the right time to reach the most potential customers? What if you could predict the future behavior of your target market?

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Topics: business, facebook, Foursquare, google+, google plus, gremlin, gremln, Gremln News, linkedin, Marketing, ROI, social media, survey, twitter

Beating Back the Boredom: How your social media marketing campaign can outlast your fans’ short attention spans

Posted by Clayton Smith on September 7, 2011

Bad news: Social media is killing your attention span. In fact, you’ve probably stopped reading this post already. If you’re still going, I applaud your strength and perseverance. You are truly an inspiration to us all.

How often do you log on to Facebook? Once every day? Once every hour? Once every seven seconds? I admit, I’m closer to the latter, and a lot of you probably are too. I check in on Facebook, Twitter, and Google+ like a hyperactive six year old switches between Saturday morning cartoons, and when I do, I expect to see something new and exciting happening. Every single time.

That may be a little unreasonable (and it puts a heck of a lot of pressure on my friends), but it’s what social media has trained us to expect. It’s true for me, it’s probably true for you, and I can almost guarantee it’s true for your customer base. With the ever-shrinking attention span of the social media public, I can’t help but wonder—what’s the reasonable lifespan of a social media marketing strategy?

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Topics: Business, business, education, facebook, google+, google plus, gremlin, gremln, Marketing, ROI, social media, strategy, twitter

Digital Disappointment: Four reasons businesses flop on social media

Posted by Clayton Smith on August 4, 2011

A landscaper once told me that he found social media to be a useless marketing tool. His attempts to expand his customer base by way of social networking consistently fell flat, and his time investment gave him little, if any, return. He wanted to know why he should spend so much time cultivating his Facebook page if it wasn’t going to help his business.

It's a question that a lot of business owners have. There’s a never-ending stream of buzz lauding the terrific marketing powers of social media, but let’s face it. It’s not working for everyone. The aforementioned landscaper’s Facebook page currently has about 20 fans, despite being created more than three months ago. He’s right, social media clearly isn’t working for him. So what gives?

The simple fact is, he was promised too much. All too often, small business owners buy wholeheartedly into a few fallacies of social media marketing that are showered down upon them by their friends, family, and news media, only to find that social networking doesn’t live up to their expectations. When this happens, it’s easy to become disillusioned with the idea of social media marketing in an extremely short period of time.

In order to help curb such negative experiences, here’s a look at a few of those misconceptions and the corresponding truths about social media marketing.

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Topics: Business, business, facebook, Foursquare, google+, google plus, gremlin, gremln, linkedin, Marketing, ROI, social media, twitter

Embracing the Next Social Network (or “How I Learned to Stop Worrying and Love Google+”)

Posted by Clayton Smith on July 25, 2011

I don’t know if you’ve heard, but there's this new social network called Google+.

I know, I know, that’s a bit of an understatement. Currently, the social network has more than 20 million users. That’s twice as many users as Foursquare has, and Foursquare has been around for two years. Google+ blew past them in two weeks.

Google+ may still be quite a way off from Facebook’s impressive 800 million-ish users, but here’s something else to keep in mind: Google+ is still invite-only. It’s obliterating records as the fastest growing online social network in history, and it isn’t even open to the public yet.

Generally speaking, the instant success of Google’s latest project has elicited one of two responses from my own social circles; either “Yes, finally, an alternative to Facebook!” or, more often than not, the much less enthusiastic, “Ugh. Another social network?”

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Topics: business, google+, google plus, gremlin, gremln, Marketing, media, network, ROI, social, social media, Social Media Education

It's New. It's Green. It's Gremln.

Posted by Clayton Smith on June 6, 2011

Once upon a time, there was a tool called Twaitter. It was a good tool, strong and well-loved, but over the course of time, Twaitter evolved into an even better, and stronger, and (hopefully) more well-loved tool called Gremln. And while we’re not quite ready to unveil the complete Gremln tool suite just yet—though believe me, your patience will be very well rewarded—we are extremely happy to announce the new Gremln Blog.

See, for those of you have have been using Twaitter to schedule and manage your tweets, you’ve already seen a small glimpse of what Gremln will have to offer. And if you’re brand new to Gremln, welcome aboard! We have quite a few social media tools and tricks up our digital sleeves, and I’m pretty sure you’ll love what Gremln has to offer.

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Topics: facebook, google+, google plus, gremlin, gremln, Gremln News, linkedin, Marketing, media, social, social media, software, strategy, twitter

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