Free Resource: Gremlin Social’s COVID-19 Content Digest

Posted by Doug Wilber on March 26, 2020

For bank marketers who are feeling unsure how to handle social media during the COVID-19 pandemic, Gremlin Social is here to help with complimentary resources. 

Read More

Topics: social media strategy, engagement, Social Media for Banking, social media updates, strategy, bank marketing

5 Social Media Moves Banks Can Make in the COVID-19 Crisis

Posted by Doug Wilber on March 25, 2020

Social media is an important tool to help banks serve their customers in the short-term and build deeper connections with their communities that will last in the long-term. Check out five social media moves every bank marketer should be making right now.

Read More

Topics: social media strategy, engagement, Social Media for Banking, social media updates, strategy, bank marketing

Managing Your Bank’s COVID-19 Communications in Social Media

Posted by Doug Wilber on March 20, 2020

Financial institution marketing is changing rapidly as the nation hunkers down with mobile devices, laptops and connected TVs. Isolation, working from home and more screen time than ever puts more importance on what banks and credit unions say on social and how they say it.

Read More

Topics: social media strategy, engagement, Social Media for Banking, social media updates, strategy, bank marketing

Social Media Supports Connections for Banks in a Time of Social Distancing

Posted by Doug Wilber on March 16, 2020

The outbreak of the COVID-19 pandemic has turned life as we know it upside down. In support of social distancing measures, bank customers are staying home – many bank employees too. But that doesn’t mean banking will stop. Things couldn’t be further from business as usual and banks need to change their use of social media accordingly. 

Read More

Topics: social media strategy, engagement, social media 101, Social Media for Banking, social media updates, strategy, bank marketing

How Banks Can Boost Engagement and Get More Reach on Social Media

Posted by Doug Wilber on March 10, 2020

To effectively optimize your bank’s marketing budget, you want as many eyes on your content as possible, right? First, you must understand what’s driving your engagement and unlock  the power of social selling  with your employees. 

Read More

Topics: social media strategy, engagement, social media 101, Social Media for Banking, social media updates, strategy, bank marketing, Social Selling

How to Drive Engagement: 8 Ways to Win at LinkedIn for Financial Services

Posted by Emily Lange Rodecker on June 18, 2014

In the first two installments in our Driving Engagement series, we covered 6 ways to leverage Facebook to build relationships with your customers and then tackled Twitter by sharing our 10 tips to tweet safely and compliantly in 140 characters or less. In this installment, we’ll cover the social network with the most “professional” reputation: LinkedIn. 

Financial services professionals have been gaining leads, developing customer relationships, and connecting more authentically with their audiences on LinkedIn – in fact, 62% of financial advisors report getting new clients thanks to the social network! We’re sharing eight great ways to help you drive more engagement – and win more clients – by boosting your presence on LinkedIn.  

Read More

Topics: Business, compliant social media, engagement, financial services, linkedin, social media, Social Media, social media for business

Facebook News Feed Changes & What It Means for You

Posted by Emily Lange Rodecker on January 9, 2014

In early December, just before the holiday season went into full effect, Facebook announced yet another change to the News Feed algorithm.

According to Facebook's blog, survey results show that people are increasingly interested in reading articles and sourcing news from Facebook -- especially from mobile devices. Facebook has been sending traffic to news sources more and more over the past year, nearly tripling the amount of visitors sent from the social network to various news sources. As a result, the social network is putting more weight on high quality news stories and less on viral, meme-based posts.

Read More

Topics: Business, content, content engagement, engagement, facebook, facebook algorithm, facebook engagement, facebook news feed, facebook newsfeed, facebook story bumping, news feed, news feed algorithm, newsfeed, newsfeed algorithm, social media, Social Media, social media engagement, social media updates, story bumping

Laugh It Up! 4 Ways Humor Helps Engagement

Posted by Emily Lange Rodecker on April 1, 2013

Sometimes, you just need a friendly reminder to inject some fun into your social media routine – it can jumpstart engagement and remind followers why they enjoy your brand in the first place! Humor indicates there’s a human behind the posts, and can help your followers identify with you. If you're not too confident in your comedy routine, we have a few suggestions to help you bring some fun into your social media content calendar.

Read More

Topics: 101, Business, engagement, humor, social media

Subscribe to the Gremlin Social Blog

Recent Posts