How to Drive Engagement: 8 Ways to Win at LinkedIn for Financial Services

Posted by Emily Lange Rodecker on June 18, 2014

In the first two installments in our Driving Engagement series, we covered 6 ways to leverage Facebook to build relationships with your customers and then tackled Twitter by sharing our 10 tips to tweet safely and compliantly in 140 characters or less. In this installment, we’ll cover the social network with the most “professional” reputation: LinkedIn. 

Financial services professionals have been gaining leads, developing customer relationships, and connecting more authentically with their audiences on LinkedIn – in fact, 62% of financial advisors report getting new clients thanks to the social network! We’re sharing eight great ways to help you drive more engagement – and win more clients – by boosting your presence on LinkedIn.  

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Topics: Business, compliant social media, engagement, financial services, linkedin, social media, Social Media, social media for business

Facebook News Feed Changes & What It Means for You

Posted by Emily Lange Rodecker on January 9, 2014

In early December, just before the holiday season went into full effect, Facebook announced yet another change to the News Feed algorithm.

According to Facebook's blog, survey results show that people are increasingly interested in reading articles and sourcing news from Facebook -- especially from mobile devices. Facebook has been sending traffic to news sources more and more over the past year, nearly tripling the amount of visitors sent from the social network to various news sources. As a result, the social network is putting more weight on high quality news stories and less on viral, meme-based posts.

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Topics: Business, content, content engagement, engagement, facebook, facebook algorithm, facebook engagement, facebook news feed, facebook newsfeed, facebook story bumping, news feed, news feed algorithm, newsfeed, newsfeed algorithm, social media, Social Media, social media engagement, social media updates, story bumping

Laugh It Up! 4 Ways Humor Helps Engagement

Posted by Emily Lange Rodecker on April 1, 2013

Sometimes, you just need a friendly reminder to inject some fun into your social media routine – it can jumpstart engagement and remind followers why they enjoy your brand in the first place! Humor indicates there’s a human behind the posts, and can help your followers identify with you. If you're not too confident in your comedy routine, we have a few suggestions to help you bring some fun into your social media content calendar.

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Topics: 101, Business, engagement, humor, social media

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