Why Credit Unions Need Social Media to Truly Serve Their Communities

Posted by Ben Timmons on August 20, 2019

 

This article was originally published to Credit Union Times.

The power of being active on LinkedIn, Facebook, Twitter, Instagram and other social media platforms can’t be overstated. Companies such as Robinhood, a commission-free stock and ETF trading app, have built entire followings through their social media channels. In fact, Robinhood found the social aspect so beneficial that it even integrated an activity feed into its website that allows for further customer engagement. User input builds brands – just as community input can build your credit union.

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Topics: employees, marketing best practices, Social Media for Credit Unions, social media tips, strategy

Protect Your Company From Rogue Employees & Social Media Meltdowns

Posted by Emily Lange Rodecker on August 1, 2013

Your employees are often your greatest brand ambassadors. They know and love the company, they’re experienced with your products and/or services, and they probably have a personal network of friends, family and followers who value their opinion. So if they want to talk about your company on their social media channels, we say “Let them!”

But what can you do when employees who are disgruntled or less-than-passionate about their jobs go rogue and lash out on their social channels, or worse – the company’s social channels?

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Topics: bring your own social, Business, compliance, Compliance, employee privacy, employee rights, employees, rogue employees, secure social media, security, social media, social media policy, social media security

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