How Social Media Can Boost Recruiting at Your Bank

Posted by Will Moses on July 9, 2019

This article was originally posted to ABA Bank Marketing.

Banks have long struggled to attract younger workers—and the issue doesn’t seem to be losing steam. In fact, this industrywide challenge is so prevalent that ABA President and CEO Rob Nichols addressed it at a recent meeting held in Bristol, Virginia, where he emphasized that the industry must focus on attracting younger generations.

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Topics: content strategy, generation z, recruiting, Social Media, Employee Advocacy, millennials

Why social selling holds the key to winning consumer trust

Posted by Doug Wilber on July 2, 2019

 

This article was originally posted to BAI Banking Strategies.

Most people would sooner talk about politics, religion and romance than start a conversation on income levels or credit scores. Perhaps that even describes the person sitting in the cubicle next to you. Or you.

So how can your bank expect to stand out in a world where conversations about money remain so taboo? The answer is simple: Build trust.

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Topics: social media compliance, social media ROI, Social Selling, Employee Advocacy

The Best Ways to Build Trust with New Generations

Posted by Doug Wilber on June 11, 2019

This article was originally published to ABA Bank Marketing.

It’s hard to imagine a banking executive who doesn’t recognize the need to reel in younger customers. Doing so gives a financial institution the opportunity to engage consumers just as they’re beginning to build their wealth. Later in life, the thinking goes, they’ll be ready for more lucrative products (investments, retirement accounts, mortgages, life insurance, etc.), and in theory, these individuals will turn first to the institution where they already have a trusted relationship.

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Topics: generation z, Social Selling, Employee Advocacy, millennials

Gremlin Social Helps Banks Leverage Social Media to Compliantly Drive Engagement, Build Trust, and Generate Sales

Posted by Shelby Cutright on May 29, 2019

 

  This article was originally posted to   CardRates.com .
In a Nutshell:  In financial services, a key factor in converting a customer is the trust engendered in that customer through a positive relationship with a loan officer or other external-facing employee. Although social media engagement can help build that trust, the ability to sell financial products doesn’t necessarily translate into social media marketing skills. Institutions partnering with  Gremlin Social  gain a centralized platform for leveraging the social space. Through Gremlin Social, marketing professionals control social messaging, protect the organization from online missteps, and free loan officers and other direct sellers to generate a larger bottom line.
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Topics: Compliance, Social Media Marketing, About Gremlin Social, Employee Advocacy

3 Ways a Bank Can Create Culture Ambassadors

Posted by Josh Schwartz on May 21, 2019

 

This article was originally posted to the   ABA Banking Journal .

A “culture ambassador” is essentially a company cheerleader—someone who’s always engaged and enthusiastic about building, maintaining, and sharing an excellent culture within a workplace. Banks need culture ambassadors to show both potential customers and potential employees what separates them from the competition. After all, a bank’s culture goes beyond a logo, some standard messaging, and a service line. It’s about the brand personality.

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Topics: Social Media for Banking, Social Media Marketing, Employee Advocacy

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