According to a recent report from Forrester, “By 2016, advertisers will spend $77 billion on interactive marketing – as much as they do on television today.” That means in just five short years interactive marketing—including “search marketing, display advertising, email marketing, mobile marketing, and social media”—will be as big of an industry as television marketing is today. This represents a massive shift in marketing mentality from one-way marketing message promotion to interactive marketing communication.
It’s no secret that digital media are becoming serious players in the marketing game. The ubiquitous nature of Internet-connected devices, including computers, smartphones, televisions, e-readers, and more, has made digital marketing communications a lucrative business. But when we step back from our computers and set down our smartphones, we’re still confronted on all sides by traditional medium marketing campaigns. Television, print, and radio advertisements are still the dominant players in the advertising industry. But how much longer will that be the case? Digital media is gaining an incredible amount of traction in the marketing world.
And why not? Making the move to interactive marketing makes a lot of sense for a lot of reasons. Here are a few that stand out: