How to Create a College Savings Month Campaign in 4 steps

Posted by Mikki Ware on August 31, 2017

August and September mean back to school for kids, and for some, kids heading off to college. This can mean the beginning of debt for kids and parents who use student loans to offset the cost of tuition. College Data shows that the average cost of tuition for private college is around $33,480 per year. Public colleges for in-state residents runs $9,650, but jumps to $24,930 for out of state residents. PER YEAR.

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Topics: college savings, content marketing

6 Steps to Content Marketing for Banks

Posted by Mikki Ware on August 18, 2017
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Topics: content marketing, content marketing strategy

Measuring Success: Going Beyond Likes and Followers

Posted by Jenny Watz on June 5, 2017

Part 3 of our 3-part series

When you started down your content marketing strategy path, you hopefully included some metrics to gauge your success. How well is your content resonating with your audience? Are you reaching the goals you set out to achieve? There are numerous ways to measure your campaign’s impact, and there is a veritable buffet of measurement tool options. You can get lost in too much data, so which measurements should you focus on?

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Topics: Social Media, social media analytics, social media measurement, social media ROI, content marketing

Elements of Social Media Posts

Posted by Jenny Watz on May 25, 2017

Part 2 of our 3-part series

Hurray! Your bank has successfully created a content marketing strategy. You’ve defined your objectives, identified your audience, determined the types of content that will resonate with your audience, outlined an editorial calendar, developed a distribution strategy and established metrics to measure your results. Whew! Now it’s time to implement that strategy to get you to your goal.

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Topics: Social Media Marketing, content marketing, Compliance, social media monitoring

Content Marketing Strategy: Does Your Company Have One?

Posted by Emily Lange Rodecker on December 10, 2013

Wow. That headline sure has a lot of buzzwords in it… Content. Marketing. Strategy. Put ‘em all together, and we’re talking about a Content Marketing Strategy. So the question of the moment is: do you have one? And more importantly, do you NEED one?

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Topics: Business, content marketing, content marketing strategy, content strategy, digital marketing, marketing best practices, marketing tips, social marketing, Social Media, social media content, social media content strategy

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