It's 10 p.m. Do you know who's using your company’s Twitter account?
Topics: bank marketing, social media risk management, social media monitoring, twitter marketing, twitter business tools, twitter, team management, social media tools, social media security, social media posting, social media strategy, compliant social media, facebook business page
In the first two installments in our Driving Engagement series, we covered 6 ways to leverage Facebook to build relationships with your customers and then tackled Twitter by sharing our 10 tips to tweet safely and compliantly in 140 characters or less. In this installment, we’ll cover the social network with the most “professional” reputation: LinkedIn.
Financial services professionals have been gaining leads, developing customer relationships, and connecting more authentically with their audiences on LinkedIn – in fact, 62% of financial advisors report getting new clients thanks to the social network! We’re sharing eight great ways to help you drive more engagement – and win more clients – by boosting your presence on LinkedIn.
The Securities Exchange Commission (SEC) updated its regulatory guidelines for social media last week, providing clarification on its policies regarding testimonials and advertisements.
In an effort to keep advisers from promoting any material that could be seen as manipulative, fraudulent, or deceptive, the SEC previously prohibited advisers and investment advisory representatives (IARs) from the following:
Four letter words. Yuck. You know the ones we mean… that bad language that makes you cringe when you see it coming from the wrong source -- like a brand's Twitter handle. We all like to think that we would never be that social media manager who makes the mistake, but what can you do to really ensure it never happens on YOUR company's accounts?
As the “professional” social network, LinkedIn is particularly beneficial to those in the financial services industry. Not only can you position yourself and your bank for others to find your services, you can actively monitor your clients’ profiles to stay abreast of major life changes – promotions, relocations, and retirements can all mean changes in a person’s financial situation, one that may just require your expertise.
Topics: compliance, compliant social media, linkedin, social banking, social media, social media 101, social media and banking, social media compliance, social media education, Social Media Education, Social Media for Banking