Social Media Audit: 4 Steps to Ensure Your Bank Is Compliant

Posted by Sara Harris on December 11, 2019

Any brand with an online presence should be conducting regular social media audits. Evaluating the performance of your content in terms of reach and engagement is the only way to know what works and what doesn’t.

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Topics: Compliance, marketing best practices, policy, posts, social media compliance

3 Ways Banks Can Use Visual Storytelling

Posted by Ben April on October 29, 2019

 

This article was originally published to ABA Banking Journal.

Do your customers find your content easy to absorb, appealing—even compelling? The stakes are high. If your bank’s communications are perceived as stale and confusing, it can be difficult to resonate with your audience. Even banks have something interesting to say, and visual storytelling is the most reliable way to land a compelling and memorable message with the audiences who matter most.

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Topics: compliance, Compliance, image, Infographic, Employee Advocacy

Is Your Social Media Policy Compliant? Here’s What the FFIEC Says

Posted by Meghana Hermes on October 15, 2019

Today’s financial institutions are faced with a dilemma.

They can’t afford to not empower their employees to engage customers via a social selling strategy, but their electronic communication is heavily regulated by the FFIEC and FINRA, and failure to comply doesn’t come cheap. In 2017 alone, financial institutions racked up $8.3 million in electronic communication fines from FINRA.

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Topics: Compliance, FFIEC, social media compliance, social media policy

Direct Messaging Is a Great Idea for Banks. Here Are 3 Tips to Make It Compliant.

Posted by Doug Wilber on October 1, 2019

By now, most banks have realized the need for an effective social strategy to engage their customers. But simply being on social isn’t enough. Now, bank employees need to be available for immediate two-way dialogue with customers through direct messaging.

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Topics: Compliance, financial social media, policy, social media archive regulations, Employee Advocacy

Road Trippin’ With Gremlin Social

Posted by Sara Harris on August 6, 2019

 

Did you know that more than 90% of customer interactions occur over the phone?

Thanks to the rapid acceleration of technology solutions, talking to clients over the phone or via email or web conference is the new normal. And while it’s made doing business that much more efficient, it’s not necessarily the best way to forge lasting personal connections with your customers.

So when I got the opportunity to visit a handful of Gremlin Social’s customers in person, I jumped on it.

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Topics: Compliance, Customer Spotlight, Social Media Marketing, About Gremlin Social

5 Ways Mortgage Lenders Can Stay Compliant on Social Media

Posted by Doug Wilber on July 30, 2019

 

This article was originally published to National Mortgage Professional Magazine.

In today’s digital landscape, social media should be a key element for any mortgage lender’s marketing strategy. After all, social media is now a major part of the homebuyer’s journey.

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Topics: Compliance, mortgage, policy, social media compliance, social media monitoring

Gremlin Social Helps Banks Leverage Social Media to Compliantly Drive Engagement, Build Trust, and Generate Sales

Posted by Shelby Cutright on May 29, 2019

 

  This article was originally posted to   CardRates.com .
In a Nutshell:  In financial services, a key factor in converting a customer is the trust engendered in that customer through a positive relationship with a loan officer or other external-facing employee. Although social media engagement can help build that trust, the ability to sell financial products doesn’t necessarily translate into social media marketing skills. Institutions partnering with  Gremlin Social  gain a centralized platform for leveraging the social space. Through Gremlin Social, marketing professionals control social messaging, protect the organization from online missteps, and free loan officers and other direct sellers to generate a larger bottom line.
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Topics: Compliance, Social Media Marketing, About Gremlin Social, Employee Advocacy

What Should You Post on Bank Social Media Profiles?

Posted by Mikki Ware on October 23, 2017

Social media for banks is not just about company pages. Once the bank has built up corporate profiles, it’s time to get employees and loan officers engaged. And let’s face it – people are busy. And if some of your staff are less familiar with social media than others, trying to get them engaged can be frustrating.

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Topics: Compliance, Social Media Marketing

3 Ways to Improve Your Bank's #Cybersecurity Today

Posted by Mikki Ware on October 4, 2017

If you’re a banker, there’s a pretty good chance you’ve been there, done that, and gotten the t-shirt when it comes to understanding social media risk. Regulatory compliance – check. Reputation management –  check. But there is one more shadowy figure that has stepped into the spotlight in the last few years: cybersecurity. Even though security breaches aren’t necessarily associated with social media use, adding any element that introduces a third party can be a potential threat. The most recent breach occurred in July 2017 when Equifax was hit by a record-breaking hack that affected as many as 2.5 million people.

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Topics: compliance, Compliance, Cybersecurity, cybersecurity, gremlin, Reputation Management, social media, social media compliance, social media for banking, Social Media for Banking, social media monitoring

Social Media Risk Management Programs for Banks, Step 3: Training

Posted by Mikki Ware on July 5, 2017
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Topics: Compliance, Social Media Education, Social Media for Banking

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