This article was originally posted to   CardRates.com .

In a Nutshell:  In financial services, a key factor in converting a customer is the trust engendered in that customer through a positive relationship with a loan officer or other external-facing employee. Although social media engagement can help build that trust, the ability to sell financial products doesn’t necessarily translate into social media marketing skills. Institutions partnering with  Gremlin Social  gain a centralized platform for leveraging the social space. Through Gremlin Social, marketing professionals control social messaging, protect the organization from online missteps, and free loan officers and other direct sellers to generate a larger bottom line.

Topics: Compliance, Social Media Marketing, About Gremlin Social, Employee Advocacy

Social media for banks is not just about company pages. Once the bank has built up corporate profiles, it’s time to get employees and loan officers engaged. And let’s face it – people are busy. And if some of your staff are less familiar with social media than others, trying to get them engaged can be frustrating.

Topics: Compliance, Social Media Marketing

If you’re a banker, there’s a pretty good chance you’ve been there, done that, and gotten the t-shirt when it comes to understanding social media risk. Regulatory compliance – check. Reputation management –  check. But there is one more shadowy figure that has stepped into the spotlight in the last few years: cybersecurity. Even though security breaches aren’t necessarily associated with social media use, adding any element that introduces a third party can be a potential threat. The most recent breach occurred in July 2017 when Equifax was hit by a record-breaking hack that affected as many as 2.5 million people.

Topics: compliance, Compliance, Cybersecurity, cybersecurity, gremlin, Reputation Management, social media, social media compliance, social media for banking, Social Media for Banking, social media monitoring

Topics: Compliance, Social Media Education, Social Media for Banking

Part 2 of our 3-part series

Hurray! Your bank has successfully created a content marketing strategy. You’ve defined your objectives, identified your audience, determined the types of content that will resonate with your audience, outlined an editorial calendar, developed a distribution strategy and established metrics to measure your results. Whew! Now it’s time to implement that strategy to get you to your goal.

Topics: Compliance, content marketing, Social Media Marketing, social media monitoring

If you’re in a regulated industry, there’s a pretty good chance you’ve been there, done that, and gotten the t-shirt when it comes to understanding social media risk. Regulatory compliance – check. Reputation management –  check. But there is one more shadowy figure not often discussed: cybersecurity. Even though security breaches aren’t necessarily associated with social media use, adding any element that introduces a third party can be a potential threat. In 2014, large-scale breaches at JP Morgan Chase and several big box retailers resulted in financial firms pledging to increase cybersecurity budgets by $2 billion. In 2015, FINRA released its Report on Cyber-Security Practices, which offered risk management practices for financial firms. 

Topics: compliance, Compliance, Cybersecurity, cybersecurity, gremlin, Reputation Management, social media, social media compliance, social media for banking, Social Media for Banking

In 2012 Gene Morphis, the former CFO of Francesca’s Collections, revealed sensitive company information on his Twitter account in advance of the company’s annual report to the SEC. It was later revealed that the CFO had often communicated inappropriate company information on social media, which led to his termination from the company.

Topics: compliance, Compliance, FFIEC, Reputation Management, social media, Social Media, social media compliance, twitter

The life of a compliance officer can be stressful, particularly when regulated industries make the foray into social media. Not only are there mine fields of regulations to maneuver – your company runs the risk of employees going rogue or accidentally mixing personal and business accounts. One wrong move, and it’s Fine City, population YOUR BANK. What’s a compliance officer to do?

Topics: compliance, Compliance, social media, social media compliance, social media for banking, social media policy

What a difference a decade makes when finance meets technology. Notice MR0281, originally issued by the Investment Industry Regulatory Organization of Canada (IIROC) in 2004, provided guidance for securities dealers on the nature of communications materials, including advertising and correspondence with clients. But that’s not all - IIROC Rule 29.7 (supplemented by IIROC Notice 11-0349) requires firms to produce proof of these materials during regulatory audits.

Topics: compliance, Compliance, financial services, FINRA, IIROC, social media, social media compliance

By now it’s no secret that financial services companies need to adhere to the Federal Financial Institutions Examination Council (FFIEC) guidance regarding social media use. Gremlin Social customers are not only looking for social media compliance tools, but also guidance on how the tools specifically address their compliance needs. Here we’ve broken down the FFIEC rules into frequently asked questions, and shed some light how the rules apply to your social media and risk management programs.

Topics: compliance, Compliance, facebook, FFIEC, financial services, linkedin, regulation, social media, social media compliance, twitter