Any brand with an online presence should be conducting regular social media audits. Evaluating the performance of your content in terms of reach and engagement is the only way to know what works and what doesn’t.
Any brand with an online presence should be conducting regular social media audits. Evaluating the performance of your content in terms of reach and engagement is the only way to know what works and what doesn’t.
Topics: Compliance, marketing best practices, policy, posts, social media compliance
This article was originally published to ABA Banking Journal.
Do your customers find your content easy to absorb, appealing—even compelling? The stakes are high. If your bank’s communications are perceived as stale and confusing, it can be difficult to resonate with your audience. Even banks have something interesting to say, and visual storytelling is the most reliable way to land a compelling and memorable message with the audiences who matter most.
Topics: compliance, Compliance, image, Infographic, Employee Advocacy
Today’s financial institutions are faced with a dilemma.
They can’t afford to not empower their employees to engage customers via a social selling strategy, but their electronic communication is heavily regulated by the FFIEC and FINRA, and failure to comply doesn’t come cheap. In 2017 alone, financial institutions racked up $8.3 million in electronic communication fines from FINRA.
Topics: Compliance, FFIEC, social media compliance, social media policy
By now, most banks have realized the need for an effective social strategy to engage their customers. But simply being on social isn’t enough. Now, bank employees need to be available for immediate two-way dialogue with customers through direct messaging.
Topics: Compliance, financial social media, policy, social media archive regulations, Employee Advocacy
Did you know that more than 90% of customer interactions occur over the phone?
Thanks to the rapid acceleration of technology solutions, talking to clients over the phone or via email or web conference is the new normal. And while it’s made doing business that much more efficient, it’s not necessarily the best way to forge lasting personal connections with your customers.
So when I got the opportunity to visit a handful of Gremlin Social’s customers in person, I jumped on it.
Topics: Compliance, Customer Spotlight, Social Media Marketing, About Gremlin Social
This article was originally published to National Mortgage Professional Magazine.
In today’s digital landscape, social media should be a key element for any mortgage lender’s marketing strategy. After all, social media is now a major part of the homebuyer’s journey.
Topics: Compliance, mortgage, policy, social media compliance, social media monitoring
In a Nutshell: In financial services, a key factor in converting a customer is the trust engendered in that customer through a positive relationship with a loan officer or other external-facing employee. Although social media engagement can help build that trust, the ability to sell financial products doesn’t necessarily translate into social media marketing skills. Institutions partnering with Gremlin Social gain a centralized platform for leveraging the social space. Through Gremlin Social, marketing professionals control social messaging, protect the organization from online missteps, and free loan officers and other direct sellers to generate a larger bottom line.
Topics: Compliance, Social Media Marketing, About Gremlin Social, Employee Advocacy
Social media for banks is not just about company pages. Once the bank has built up corporate profiles, it’s time to get employees and loan officers engaged. And let’s face it – people are busy. And if some of your staff are less familiar with social media than others, trying to get them engaged can be frustrating.
Topics: Compliance, Social Media Marketing
If you’re a banker, there’s a pretty good chance you’ve been there, done that, and gotten the t-shirt when it comes to understanding social media risk. Regulatory compliance – check. Reputation management – check. But there is one more shadowy figure that has stepped into the spotlight in the last few years: cybersecurity. Even though security breaches aren’t necessarily associated with social media use, adding any element that introduces a third party can be a potential threat. The most recent breach occurred in July 2017 when Equifax was hit by a record-breaking hack that affected as many as 2.5 million people.
Topics: compliance, Compliance, Cybersecurity, cybersecurity, gremlin, Reputation Management, social media, social media compliance, social media for banking, Social Media for Banking, social media monitoring
