If you have a LinkedIn account, you probably received an email last week explaining that their relationship with Twitter has changed. Until recently, users could connect their LinkedIn accounts to their Twitter accounts and have their tweets posted automatically to their LinkedIn timelines. In other words, if you posted a tweet on Twitter, it automatically posted to LinkedIn as well. But Twitter has altered its sharing strategy a bit, and it’s closed off LinkedIn’s ability to post users’ tweets on its own site.
The move is a good reminder to LinkedIn, and to all of us, that social networks are constantly evolving. Like so many companies, Twitter is exploring new ways to maximize its product potential, and their search for industry nirvana has caused them to change up their third-party sharing settings. As a result, LinkedIn has had to shift its own product a bit, and all LinkedIn users who have relied on the connection between the two networks to post their tweets to their LinkedIn timelines are going to have to shift their habits a bit, too.