How to Make Your Bank’s Content More Engaging

Posted by Will Moses on June 5, 2019

 

 
This article was originally posted to   ReadWrite .

Why would a bank use emojis in its email subject lines? Mostly because it’s a smart content strategy.

Considering that consumers are using mobile and online channels for banking transactions most of the time, online outreach is critical for today’s banks. Using emojis is just one example of banks trying to refresh their content for today’s audience. It’s important for all financial marketers to take this approach — creating content that captivates, educates, and creates value for the target audience.

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Topics: CEO, content marketing, content strategy, About Gremlin Social, ReadWrite

Get Your C-Level Executives Serious about Social

Posted by Emily Lange Rodecker on May 1, 2013

As the CEO (or CFO, CMO, or any other C-level executive) you’re a pretty big deal. Your hard work has paid off and you’re seen as a thought leader by your customers, competitors, and employees. People want to hear what you have to say. You know you need to be where your customers are, but there’s already an incredible amount on your plate (note the aforementioned big-dealness). Can you really add social media as one more way to spend your time? We think yes – here’s why:

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Topics: Business, business, CEO, Compliance, gremln tips, social media, social media marketing

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