Becoming A LinkedIn Super User: Part 2

Posted by Emily Lange Rodecker on June 10, 2013

Previously, we shared our tips for making the most of your LinkedIn profiles - both personal and company pages - in order to take advantage of all that LinkedIn has to offer. Now that those are spruced up and full of the skills, endorsements, products, and reviews you want viewable to your audience, you're ready to dive in to the next stage of LinkedIn: networking!

In Gremln’s second installment of becoming a LinkedIn “Super User” we’re sharing tips for expanding your business leads, getting involved with and creating groups, reading and sharing industry news, and using all these features to help you network with the best of 'em.

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Topics: Business, linkedin, networking, social media, social media business, social media marketing

Are You A LinkedIn Super User? Make the Most of the Professional Social Network

Posted by Emily Lange Rodecker on May 30, 2013

With over 225 million users and more than 10 years in the social networking game, LinkedIn has grown from what was once considered a place to hunt for a new job (and not much more) to a community for professionals and businesses to talk shop, find new leads, connect and reconnect with colleagues, friends, and business partners.

So what are you doing to make the most of this professional landscape?

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Topics: Business, linkedin, social media, social media for business, social media marketing, Social Media for Small Business

The Main Event: Social Media Privacy Laws vs. Financial Industry Regulation

Posted by Emily Lange Rodecker on May 22, 2013

In one corner, there’s employee protection. In the other, securities regulation concerns. In the battle of security, what’s more important: employee privacy or industry regulation? As the number of U.S. states passing social media legislation to protect employee rights increases, so does the pushback from regulatory bodies.

In cases where your social media profile is public, the gloves are off. Your employer has the right to view your posts – as does everyone else in the world (you know, being public and all).

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Topics: Business, compliance, Compliance, employee privacy, FFIEC, internet privacy, legislation, regulatory bodies, secure social media, social media, social media compliance, social media legislation, social media privacy

Risky Business: How to Protect Your Social Media Presence

Posted by Emily Lange Rodecker on May 14, 2013

Social media has a love-hate relationship with risk. You’re encouraged and expected to take some risks by trying new content concepts, playing around with your posting schedule, and developing methods to elicit customer engagement. Being at the mercy of your customers, fans, and followers can be risky indeed – but it can also prove beneficial for your marketing, brand awareness, and customer service efforts.

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Topics: Business, business, facebook, linkedin, risk management, social media, Social Media for Small Business, twitter

Get Your C-Level Executives Serious about Social

Posted by Emily Lange Rodecker on May 1, 2013

As the CEO (or CFO, CMO, or any other C-level executive) you’re a pretty big deal. Your hard work has paid off and you’re seen as a thought leader by your customers, competitors, and employees. People want to hear what you have to say. You know you need to be where your customers are, but there’s already an incredible amount on your plate (note the aforementioned big-dealness). Can you really add social media as one more way to spend your time? We think yes – here’s why:

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Topics: Business, business, CEO, Compliance, gremln tips, social media, social media marketing

The SEC and Social Media – Together at Last?

Posted by Emily Lange Rodecker on April 8, 2013

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Topics: Business, compliance, Compliance, FFIEC, regulations, SEC

Laugh It Up! 4 Ways Humor Helps Engagement

Posted by Emily Lange Rodecker on April 1, 2013

Sometimes, you just need a friendly reminder to inject some fun into your social media routine – it can jumpstart engagement and remind followers why they enjoy your brand in the first place! Humor indicates there’s a human behind the posts, and can help your followers identify with you. If you're not too confident in your comedy routine, we have a few suggestions to help you bring some fun into your social media content calendar.

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Topics: 101, Business, engagement, humor, social media

Finding Your Social Audience: A Treasure Map to Social Media Gold!

Posted by Emily Lange Rodecker on March 19, 2013

When it comes to building your social media audience, there's no reason you shouldn't go for the gold!

It’s not all luck – creating (and boosting) your fan base takes a lot of hard work – especially if you are just getting started with social media. We like to think of it as a treasure hunt, so we’re sharing a map of tips to help you take charge of your search for a successful, engaged social media audience. 

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Topics: 101, audience, blogs, Business, facebook, linkedin, social media, twitter

Facebook News Feed & What It Means For Your Business Page

Posted by Emily Lange Rodecker on March 11, 2013

Last week, Facebook announced the most dramatic change to its design and functionality since the social network’s inception seven years ago. The change reinforces a trend we’ve been seeing for quite a while now, most recently evidenced by Facebook Graph Search. Great content really, seriously, truly IS king.

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Topics: Business, business, facebook, news feed, social media, Social Media Updates

5 Ways to Stay Safe & Compliant with the FFIEC Social Media Guidance

Posted by Emily Lange Rodecker on February 25, 2013

On January 23, 2013 the FFIEC (Federal Financial Institutions Examination Council) released proposed guidance for social media use by institutions within the regulated banking industry, providing an outline for financial institutions to monitor & manage the risk associated with becoming active with social media. Below we share  tips to help you keep your bank safe and compliant. 

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Topics: archiving, Business, compliance, Compliance, FFIEC, filtration, keyword moderation, reputation management, social media, social media for banking, Social Media for Banking, social media policy, team management, training

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