Tweet Your Way to Sales: 5 Easy Ways to Use Twitter

Posted by Mikki Ware on July 9, 2015

If you’ve ever dismissed “the Tweeter” as an unnecessary distraction that yields no measurable ROI, consider the following stats from Social Media Today:

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Topics: Business, business, social media, Social Media, Social Media Education, twitter, twitter business, twitter business tools, twitter marketing

Social Media & Banking: Gremln Get Started Guide – Part 3

Posted by Emily Lange Rodecker on October 29, 2013

Setting Up Your Twitter Profile

Twitter – 140 characters of sheer bliss! Don’t feel that way? Don’t stress. We’ve got the basics covered here for you – from setting up your profile to plotting your online presence – guiding you step-by-step through the process.

Twitter is a micro-blogging site that started in 2006 as a San Francisco-based company’s internal communication tool. It quickly evolved into one of the most communicative social networks available. Friendships, customer relationships, and even marriage proposals have blossomed within its short-and-to-the-point confines.

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Topics: 101, Business, business, Marketing, social media, Social Media Education, social media for banking, Social Media for Banking, social media for business, social media marketing, strategy, twitter, twitter business, twitter marketing

Social Media & Banking: Gremln Get Started Guide - Part 2

Posted by Emily Lange Rodecker on October 22, 2013

Get Friendly with Facebook!

When you think of social media, the first network that probably comes to mind is Facebook, and for good reason -- it currently boasts more than 1.2 billion users worldwide.

Upwards of 15 million businesses, companies, organizations, and public figures have company Pages -- and Facebook continues to gain more and more power as a marketing, customer service, and outreach tool. These Pages can be managed by a number of admin, and are easily integrated into Gremln's dashboard system.

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Topics: 101, Business, business, education, facebook, facebook business page, Facebook company page, facebook fan page, social media, social media 101, Social Media Education, social media for banking, Social Media for Banking, social media marketing

Risky Business: How to Protect Your Social Media Presence

Posted by Emily Lange Rodecker on May 14, 2013

Social media has a love-hate relationship with risk. You’re encouraged and expected to take some risks by trying new content concepts, playing around with your posting schedule, and developing methods to elicit customer engagement. Being at the mercy of your customers, fans, and followers can be risky indeed – but it can also prove beneficial for your marketing, brand awareness, and customer service efforts.

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Topics: Business, business, facebook, linkedin, risk management, social media, Social Media for Small Business, twitter

Get Your C-Level Executives Serious about Social

Posted by Emily Lange Rodecker on May 1, 2013

As the CEO (or CFO, CMO, or any other C-level executive) you’re a pretty big deal. Your hard work has paid off and you’re seen as a thought leader by your customers, competitors, and employees. People want to hear what you have to say. You know you need to be where your customers are, but there’s already an incredible amount on your plate (note the aforementioned big-dealness). Can you really add social media as one more way to spend your time? We think yes – here’s why:

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Topics: Business, business, CEO, Compliance, gremln tips, social media, social media marketing

Facebook News Feed & What It Means For Your Business Page

Posted by Emily Lange Rodecker on March 11, 2013

Last week, Facebook announced the most dramatic change to its design and functionality since the social network’s inception seven years ago. The change reinforces a trend we’ve been seeing for quite a while now, most recently evidenced by Facebook Graph Search. Great content really, seriously, truly IS king.

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Topics: Business, business, facebook, news feed, social media, Social Media Updates

Social Media Guidelines from the FFIEC: Is Your Bank Still Compliant?

Posted by Emily Lange Rodecker on February 19, 2013

December 2013 – UPDATE:

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Topics: Business, business, compliance, Compliance, facebook, google+, regulation, regulatory, social media, Social Media for Banking, social media for business

Creating a Social Media Policy: Where to Begin?

Posted by Emily Lange Rodecker on February 5, 2013

Does your company have a social media policy? Maybe you’ve determined your business needs one, or perhaps you’re on the fence about the value of such a policy. Maybe the one you have needs a little finesse. In any case, you need to know where to start, what to include, and why it matters. We have some tips to get you on your way toward compliant, secure, and engaging social media success.

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Topics: 101, Business, business, compliance, gremln, Marketing, policy, regulation, social media, social media policy, strategy, tips, twitter business tools

Make 2013 A Success! Get Your Social Media In Shape

Posted by Emily Lange Rodecker on January 29, 2013

We’re one month deep into 2013, and you’ve been hitting the gym like a champ. You’re reading more, watching less TV, eating healthy, quelling your vices, and basically knocking all your personal resolutions out of the park. Will power 1, couch potato 0. Way to go, you.

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Topics: 101, Business, business, gremln, Marketing, ROI, social media, Social Media for Small Business, strategy, twitter business tools

4 Ways to Measure Social Media ROI with Gremln

Posted by Clayton Smith on December 14, 2012

Now that 2012 is just about over, I can officially state, with all appropriate certainty, that the social media question I heard the most often this year was, “How do I determine social media ROI?” The main reason returns on social strategies are so important, of course, is that success (or the lack thereof) almost always determines budgets, and every now and then it even determines jobs. Which makes this a very important question indeed.

Some people will tell you that you can’t calculate social media ROI, but I respectfully disagree. Measuring social media ROI isn’t impossible…it just isn’t straightforward.

When you calculate return on a traditional financial investment, there’s a simple, straightforward calculation that allows you to quickly determine your return: ROI = (Gain from Investment – Cost of Investment) / Cost of Investment. The reason this formula is so straightforward is that all the variables are distinct. You know how much money you’ve invested, and you know how much money you’ve gained from that investment. Simple.

The reason social media returns aren’t quite so simple to calculate is because the variables aren’t as clear cut. What, exactly, have you invested? Employee salary? Graphic design costs? Social media software costs? Facebook ad expenditures? Product giveaways? Where do you draw the line between social media resources and everyday business expenses?

And how about that return? Ideally, of course, you’ll see an increase in revenue as a direct result of your social strategies, but that’s not the only type of positive return you can get. What about engagement? Social media is all about building communities of people who, when the time is right, will rally around your product or service…so high levels of engagement are important, aren’t they? And how about brand strength? If you can manage to move your Facebook likers from fans to brand loyalists, what’s the dollar value there? Certainly that’s a positive return. The same goes for customer service. If you use your social media as a customer service tool (and you should), isn’t customer satisfaction a positive return on that investment?

The problem isn’t that social ROI is impossible to calculate; the problem is that there are just too many ways to calculate it. In order to get an accurate return measurement, you’ll need to settle on the type of return you want to measure. Here are four suggestions on getting started, with a little help from Gremln:

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Topics: 101, brand, Business, business, campaign, dashboard, education, facebook, google+, google plus, gremlin, gremln, linkedin, Marketing, media, ROI, small business, social, social media, strategy, twitter

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