Your employees are often your greatest brand ambassadors. They know and love the company, they’re experienced with your products and/or services, and they probably have a personal network of friends, family and followers who value their opinion. So if they want to talk about your company on their social media channels, we say “Let them!”
But what can you do when employees who are disgruntled or less-than-passionate about their jobs go rogue and lash out on their social channels, or worse – the company’s social channels?
