Social Media that Matters

Posted by Shelby Cutright on September 17, 2019

 

This article was originally posted to ABA Bank Marketing.

Breaking through the clutter of online platforms to attract and maintain a social media audience is no easy task—and banks must be prepared to adapt their strategies to be successful.

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Topics: social media strategy, content marketing, bank marketing, Employee Advocacy

Guide to the 2019 ABA Bank Marketing Conference

Posted by Will Moses on September 10, 2019

 

 
Are you headed to the  ABA Bank Marketing Conference? Each year, this can’t-miss event brings together banking leaders to discuss opportunities and challenges facing marketing pros in the financial services industry.
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Topics: bank marketing, ABA, Conference

Get the Most Out of Facebook With These 3 Best Practices

Posted by Doug Wilber on January 15, 2019

Facebook now boasts 80 million small- to medium-sized business pages, and this cutthroat competition means it’s harder than ever to break through the noise.

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Topics: social media strategy, social media education, social media marketing, social media posting, social media tips, bank marketing

Want to Up Your Twitter Game? Follow These 4 Best Practices

Posted by Doug Wilber on January 10, 2019

These days, Twitter seems to be dominated by journalists, celebrities, social justice warriors, and politicians. But this platform has always been a key tool for businesses trying to connect with their customers — and the banking industry is no exception.

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Topics: Social Media Marketing, social media results, social media tips, twitter marketing, bank marketing

Buzzword Breakdown: Social Sellers vs. Social Influencers

Posted by Doug Wilber on December 18, 2018

The world of social media marketing can be complex. Because it’s a relatively “young” branch of marketing, many company leaders in established industries are still getting up to speed on best practices and even vocabulary. This can pose issues. When you confuse important terms, for instance, you jeopardize your goal of deploying marketing messages that will truly resonate with your customers and prospects.

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Topics: social media ROI, social media tips, social media measurement, social media risk management, bank marketing, Social Selling

Gremlin Social Releases the Only Benchmarking Study for Financial Services

Posted by Doug Wilber on December 4, 2018

How do my social media efforts stack up against the efforts of other financial institutions? Are these efforts translating to business results? Where do I need to focus to improve?

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Topics: social media results, social media update, Year In Review, social media measurement, bank marketing, social media study

Quarterly Roundup: 4 Banks With Top-Notch Social Media Strategies

Posted by Meghana Hermes on November 13, 2018

When it comes to social media, too many banks are on the outside looking in — or at least only cautiously involved. Heavy regulations and compliance constraints keep a majority of banks acting like wallflowers at the school dance — too nervous to jump in.

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Topics: social banking, social media banking, social media for banking, social media monitoring, social media risk management, bank marketing

3 Tips for Building a Social Media Persona and Deploying Effective Content

Posted by Doug Wilber on October 30, 2018

Have you seen Wendy's cheeky tweets? What about cruelty-free fashion brand Wholesome Culture's meme-filled Instagram? These days, companies throw everything they've got at social media because attention means eyeballs — and eyeballs mean money. For every $2.50 spent on social media, businesses can reach 1,000 people, and 9 out of every 10 consumers say they'd recommend a brand after a positive interaction on social platforms.

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Topics: social media strategy, brand, FFIEC, regulated industry, saving time, social media presents, team management, social media management and compliance, bank marketing, Social Selling

Highlights from the 2018 Bank Marketing Conference

Posted by Doug Wilber on October 16, 2018

 

From Sept. 23 to 25, Baltimore’s Inner Harbor bustled with far more than trolley tours and sightseers. During the jam-packed three days, the American Bankers Association held its annual Bank Marketing Conference, an event Gremlin Social was privileged to sponsor.

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Topics: social media strategy, social media banking, social media for banking, social media marketing, social media policy, social media regulations, social media results, social media tools, social media updates, bank marketing

Why Managed Access Is Crucial for Social Media Managers

Posted by Gremlin Social on October 11, 2018

It's 10 p.m. Do you know who's using your company’s Twitter account?

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Topics: social media strategy, compliant social media, facebook business page, social media posting, social media security, social media tools, team management, twitter, twitter business tools, twitter marketing, social media monitoring, social media risk management, bank marketing

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