Election Day is getting closer and closer, and both Barack Obama and Mitt Romney are going full steam ahead with their presidential campaigns. Odds are, you’re seeing evidence of the election everywhere; stories on the news, ads during prime time, signs in your neighbor’s yard, and, yes, posts popping up on your social networks.
Social media became a major player in a presidential election for the first time in 2008, a race that Businessweek called “the first social media election.” 2008 was the first time a massive number of people took to social networks to discuss the presidential race, and the major platforms (chiefly Facebook and Twitter) have experienced explosive growth in the last four years. 2008 may have been the first social media election, but 2012 dwarfs it in scope.
Which, of course, begs an obvious question: Just how much of an impact does social media campaigning have on voters?
Topics: 2012, analytics, business, campaign, dashboard, education, election, facebook, google+, google plus, gremlin, gremln, linkedin, Marketing, media, political, politics, Politics, president, ROI, social, social media, strategy, twitter
As the New Year begins to peek over the horizon, so too does the infamous New Year’s Resolution. We often design these annual edicts to help make ourselves better people. Just ask the U.S. Government; they’ve compiled some of the country's most popular recurring resolutions, which include the decision to save money, stop smoking, and lose weight.
You’ll notice that “be a better social media marketer” didn’t make the list. Even so, I think there are a lot of committed marketers out there hoping to make 2012 the most successfully social year ever. For those of you determined to make the most of your social media strategies in the coming year, here are a few resolutions to live by:
1. Be Open
Social media represents a pretty significant shift from the traditional marketing dynamic. It brings us from a one-way, hard-sell communication to a back-and-forth, community-building dialogue. In addition to changing the way we view marketing, social media itself can change pretty quickly. In 2012, resolve to be open to change. Try new networks, experiment with different strategies, and learn as much as you can about what’s new in the social media world and how you can use it to your advantage.