Measuring Success: Going Beyond Likes and Followers

Posted by Jenny Watz on June 5, 2017

Part 3 of our 3-part series

When you started down your content marketing strategy path, you hopefully included some metrics to gauge your success. How well is your content resonating with your audience? Are you reaching the goals you set out to achieve? There are numerous ways to measure your campaign’s impact, and there is a veritable buffet of measurement tool options. You can get lost in too much data, so which measurements should you focus on?

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Topics: Social Media, social media analytics, social media measurement, social media ROI, content marketing

Elements of Social Media Posts

Posted by Jenny Watz on May 25, 2017

Part 2 of our 3-part series

Hurray! Your bank has successfully created a content marketing strategy. You’ve defined your objectives, identified your audience, determined the types of content that will resonate with your audience, outlined an editorial calendar, developed a distribution strategy and established metrics to measure your results. Whew! Now it’s time to implement that strategy to get you to your goal.

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Topics: Social Media Marketing, content marketing, Compliance, social media monitoring

Content Marketing Strategy for Banks in Six Steps

Posted by Jenny Watz on May 18, 2017

Part 1 of our 3-part series

You’ve probably heard the mantra, “Content is king.” With great content and strategy, banks can reach their customers in engaging ways. Social media can be a great way to reach your audience, but a study from the American Bankers Association shows that use of social media in the banking industry is still in its formative stages. Only one-fourth of survey respondents indicated their bank had been using social media for five or more years; 12 percent for less than a year; and nine percent didn’t use social media at all. It can seem like a daunting task, but developing a content strategy is critical to your success. Before you can begin to build a content marketing strategy, you should understand the definition of content marketing. According to the Content Marketing Institute, 

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3 Ways Financial Social Media Is Like Mother's Day

Posted by Mikki Ware on May 12, 2017

This weekend, we celebrate the women who have given birth and nurtured us our entire lives. But believe it or not, figuring out what will make mom feel special can be tricky business. Doing nothing obviously isn’t an option, but doing the wrong thing is risky as well. You know you have to do something, but where do you start? Social media for the financial services industry is equally perplexing, so here are three ways to mitigate your social media fears.

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Topics: Social Media, Social Media for Banking

How to Use Social Media to Win Customers

Posted by Jenny Watz on May 5, 2017

Are you using social media to connect with your customers and your community? How important is social media to your bank? It’s safe to say that social media usage among banks is still in its formative stages, even though 76 percent of banks polled in a recent survey either agree or strongly agree that social media is important to their bank. In that same study from the American Bankers Association (ABA), roughly one-fourth of respondents said their banks had been using social media for five or more years, while just 12 percent had been using social media for less than a year. Nine percent of banks surveyed indicated they didn’t use social media at all to reach their customers. If social media is recognized as such an important marketing tool, why are banks slow to embrace it?

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Topics: Social Media for Banking, Social Media Marketing

Beyond the Breach: Cybersecurity and Social Media

Posted by Mikki Ware on May 3, 2017

If you’re in a regulated industry, there’s a pretty good chance you’ve been there, done that, and gotten the t-shirt when it comes to understanding social media risk. Regulatory compliance – check. Reputation management –  check. But there is one more shadowy figure not often discussed: cybersecurity. Even though security breaches aren’t necessarily associated with social media use, adding any element that introduces a third party can be a potential threat. In 2014, large-scale breaches at JP Morgan Chase and several big box retailers resulted in financial firms pledging to increase cybersecurity budgets by $2 billion. In 2015, FINRA released its Report on Cyber-Security Practices, which offered risk management practices for financial firms. 

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Topics: compliance, Compliance, Cybersecurity, cybersecurity, gremlin, Reputation Management, social media, social media compliance, social media for banking, Social Media for Banking

5 Tips for Choosing Social Media Management and Compliance Software

Posted by Mikki Ware on April 25, 2017

So you’re a bank, and you’ve given a name to your pain – and it is social media management. Of COURSE you need a presence online, and bank execs are finally on board. You have gotten the green light from compliance to move forward, implemented a social media policy, and created a shiny new Facebook business page. All systems are go except one – how do you manage all of this without causing a headache for your compliance department? Time to start researching social media management and compliance software to automate some processes.

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Three Social Media Platforms You Should Be Using to Find New Home Buyers

Posted by Jenny Watz on April 18, 2017

Spring is in the air! It’s a time for blooming flowers and trees, warmer temperatures and outdoor activities. Spring represents a fresh start, and for many people, that means finding a home to call their own. Home ownership has long been associated with the American Dream. After all, owning a home is a symbol of upward mobility - it represents, among other things, career achievements and financial stability. These days, however, many Americans’ dreams of home ownership are fading.

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Topics: banking

Top 10 Reasons Banks Use Social Media

Posted by Jenny Watz on March 24, 2017

OK, you’re ready to start using social media, so now what? First, you need to decide what you’re trying to accomplish. What do you want people to know? Are you hosting an event within the community? Do you have a new product? You can use social media platforms for these reasons and more.

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Topics: Social Media, Social Media for Banking

National Consumer Protection Week: Tips for Avoiding Identity Theft

Posted by Jenny Watz on March 8, 2017

Do you know your credit score? Why does it even matter? Is your personal information safe? What should you look for when making big purchases like a car or a house? How can you identify online frauds and scams? There’s no better time than during National Consumer Protection Week, March 5-11, to educate yourself about these topics and more.

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Topics: Social Media for Banking

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