The State of Financial Services: Digital Marketing Trends in Social Media

Posted by Doug Wilber on March 29, 2018

Forget paid social — banks and financial institutions can outsmart Facebook algorithms by leveraging the resources they already have to create a social media strategy centered on quality and consistency.

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Here's How Mortgage Lenders Can Use Social Media to Pull In Customers

Posted by Doug Wilber on March 27, 2018


Social media is the ultimate brand-building tool, regardless of what your industry or sector it is. Just like any other professional, mortgage loan officers can harness the power of social media to connect with customers and prospects while also growing their personal brand.

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Does Your Bank's Marketing Mix Include a Social Media Strategy? If Not, Here's Where to Start

Posted by Doug Wilber on March 21, 2018

For banks and financial institutions, there are a few troubling obstacles to developing and executing a robust social media strategy. That’s why we’re giving you our five tips for cultivating and managing a healthy social media presence for your financial institution.

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5 Books Every Financial Services Marketer Should Read

Posted by Doug Wilber on March 16, 2018

As marketers in the financial services space, there’s always more for us all to learn — and read. We’ve got a list of titles to get you started.

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Staying ahead of the game with Gremlin Social Brand Guardian

Posted by Corie Burley on November 27, 2017

You’ve no doubt come to understand the importance of adding monitoring to your growing list of social media tasks. This might feel intimidating, but it doesn’t have to be! If you have the right tool, the information can be served up to you at your convenience. Enter Gremlin Social’s newest feature – Brand Guardian. Gremlin Social Brand Guardian provides keyword and mention tracking by monitoring the web and social media for mentions of your brand name, products, and keywords on sites including news, blogs, and social media. We’re here to help your bank to stay ahead of the game by knowing what’s being said about your brand and monitoring your competition. In this article we’ll discuss step by step how to get the most out of this exciting new tool.

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Personal vs. Business Social Media: What can compliance manage?

Posted by Mikki Ware on November 1, 2017

If the idea of bank employees posting to social media accounts – either business or personal – scares you, you’re not alone.  The American Bankers Association 2016 State of Social Media in Banking Survey found that 36% of banks do not allow client-facing employees to post to social media for business purposes, while over half – 58% - do not allow client-facing employees to post for business purposes on personal accounts.

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What Should You Post on Bank Social Media Profiles?

Posted by Mikki Ware on October 23, 2017

Social media for banks is not just about company pages. Once the bank has built up corporate profiles, it’s time to get employees and loan officers engaged. And let’s face it – people are busy. And if some of your staff are less familiar with social media than others, trying to get them engaged can be frustrating.

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Topics: Social Media Marketing, Compliance

3 Ways to Improve Your Bank's #Cybersecurity Today

Posted by Mikki Ware on October 4, 2017

If you’re a banker, there’s a pretty good chance you’ve been there, done that, and gotten the t-shirt when it comes to understanding social media risk. Regulatory compliance – check. Reputation management –  check. But there is one more shadowy figure that has stepped into the spotlight in the last few years: cybersecurity. Even though security breaches aren’t necessarily associated with social media use, adding any element that introduces a third party can be a potential threat. The most recent breach occurred in July 2017 when Equifax was hit by a record-breaking hack that affected as many as 2.5 million people.

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Topics: compliance, Compliance, Cybersecurity, cybersecurity, gremlin, Reputation Management, social media, social media compliance, social media for banking, Social Media for Banking, social media monitoring

Social Media Monitoring for Banks: Tools and Tips to Protect Your Online Rep

Posted by Mikki Ware on September 19, 2017

By now, you’ve probably heard a lot of people (including Gremlin Social), talk about monitoring your brand across the web and on social media. What does it mean, and how the heck do you do it? Is it even necessary? Who invented liquid soap, and why?

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Topics: Brand Guardian, Gremln News

How to Structure A Bank Marketing Department

Posted by Emily Lange Rodecker on September 14, 2017

Marketing teams come in all shapes and sizes – some banks have unlimited resources for digital and traditional marketing, others have to do more with less to accomplish the team’s goals. Whether you’re looking to add to your current team, or learn more about the qualities and skills that successful marketing teams exhibit, the following positions can serve as a guide for the types of roles that will help your bank promote its brand across multiple platforms.

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Topics: bank marketing

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