How Mortgage Loan Officers Can Use Social Media to Sell to First-Time Homebuyers

Posted by Doug Wilber on June 20, 2018

New data from Freddie Mac indicates that first-time homebuyers account for almost half of all new mortgages. Here’s how loan officers can engage young borrowers — and their agents.

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Topics: social media for mortgage

Here's How to Ensure Your Bank Is Remaining Compliant on Social Media

Posted by Doug Wilber on June 15, 2018

Social media marketing compliance is no small task. Here’s how financial organizations can avoid running afoul of advertising and customer communication regulations while still delivering compelling brand messaging through social media.

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Topics: social media compliance

5 Critical Traits for Maximizing Sales

Posted by Doug Wilber on June 8, 2018

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Topics: sales

3 Banks with Killer Social Media Strategies

Posted by Doug Wilber on May 23, 2018

These three banks prove that a smart social media strategy is the key to boosting website traffic, unlocking higher conversion rates, and driving measurable results.

In a media landscape increasingly dominated by social media, your marketing strategy for these platforms can make or break your brand’s success. Marketers need to hold their social media efforts to high standard, creating custom strategies that build their brand, win customers, and yield high ROI.

But all that can amount to a pretty tall order for banks and financial institutions, only 34% of whom consider themselves “very active” on social media. Luckily, there are some shining examples in that 35% who can show brands how to establish a presence on social that’s not only active, but generates real results.

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Topics: social media strategy

How Gremlin Social Can Help Loan Officers Focus on Closing More Deals

Posted by Doug Wilber on May 16, 2018

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Topics: social media for loan officers, sales, Social Selling

Facebook, LinkedIn, and Twitter Generate Highest Marketing ROI — But Only if You Know How to Use Them

Posted by Doug Wilber on May 3, 2018

LinkedIn, Facebook, and Twitter remain the three best channels for social media marketing investment, but brands still need to create original, useful, and engaging content for these platforms if they expect to generate much ROI.

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Topics: Social Selling

Why Your Bank’s Marketing Strategy Should Start with Social Media

Posted by Doug Wilber on April 25, 2018

A largely untapped resource for banks and financial institutions, social media provides invaluable opportunities to build your brand, maximize organic reach, cut costs, and raise conversions.

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Topics: bank marketing

Social Media and Regulatory Compliance — What Financial Services Professionals Should Know

Posted by Doug Wilber on April 18, 2018

In light of new regulations and recent media attention, it’s important for banks and financial institutions to brush up on compliance basics and learn how to mitigate legal risks.

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Topics: social media management and compliance

Social Selling vs Social Marketing: Knowing the Differences

Posted by Doug Wilber on April 11, 2018

Just like sales and marketing need alignment, social marketing and social selling must work towards similar goals — but that doesn’t mean you should confuse them for one another.

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Topics: Social Media Marketing

6 Finance Institutions with Great Social Media Presence

Posted by Doug Wilber on April 4, 2018

It might seem hard to build a current and of-the-moment social media presence in an industry like banking, but these six banks prove that your financial institution can get just as many likes and shares on the social web as any other brand.

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