Risky Business: How to Protect Your Social Media Presence

Posted by Emily Lange Rodecker on May 14, 2013

Social media has a love-hate relationship with risk. You’re encouraged and expected to take some risks by trying new content concepts, playing around with your posting schedule, and developing methods to elicit customer engagement. Being at the mercy of your customers, fans, and followers can be risky indeed – but it can also prove beneficial for your marketing, brand awareness, and customer service efforts.

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Topics: Business, business, facebook, linkedin, risk management, social media, Social Media for Small Business, twitter

What’s New in Social Media? May 7, 2013

Posted by Emily Lange Rodecker on May 7, 2013

Over the past few weeks, we’ve seen lots of changes and new features across the social networks. Here’s a round-up to keep you up to speed:

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Topics: facebook, instagram, linkedin, news, pinterest, social media news, social media update, Social Media Updates, twitter

Get Your C-Level Executives Serious about Social

Posted by Emily Lange Rodecker on May 1, 2013

As the CEO (or CFO, CMO, or any other C-level executive) you’re a pretty big deal. Your hard work has paid off and you’re seen as a thought leader by your customers, competitors, and employees. People want to hear what you have to say. You know you need to be where your customers are, but there’s already an incredible amount on your plate (note the aforementioned big-dealness). Can you really add social media as one more way to spend your time? We think yes – here’s why:

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Topics: Business, business, CEO, Compliance, gremln tips, social media, social media marketing

The SEC and Social Media – Together at Last?

Posted by Emily Lange Rodecker on April 8, 2013

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Topics: Business, compliance, Compliance, FFIEC, regulations, SEC

10,000 Facebook Fans & Counting!

Posted by Emily Lange Rodecker on April 4, 2013

We recently reached 10,000 fans on our Facebook page - wow! We're so thankful for the Gremln community that we're offering a chance to win a Kindle Paperwhite! Visit our Facebook page to enter the sweepstakes.

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Topics: Contest, Contests, facebook, giveaway, gremln

Laugh It Up! 4 Ways Humor Helps Engagement

Posted by Emily Lange Rodecker on April 1, 2013

Sometimes, you just need a friendly reminder to inject some fun into your social media routine – it can jumpstart engagement and remind followers why they enjoy your brand in the first place! Humor indicates there’s a human behind the posts, and can help your followers identify with you. If you're not too confident in your comedy routine, we have a few suggestions to help you bring some fun into your social media content calendar.

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Topics: 101, Business, engagement, humor, social media

What's New in Social Media: March 29, 2013

Posted by Emily Lange Rodecker on March 29, 2013

We know the world of social media and online marketing can be a bit… fast. Slow down for a minute and get caught up on what’s been happening in the world of social.

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Topics: facebook, google+, google plus, linkedin, Social Media Updates, youtube

Finding Your Social Audience: A Treasure Map to Social Media Gold!

Posted by Emily Lange Rodecker on March 19, 2013

When it comes to building your social media audience, there's no reason you shouldn't go for the gold!

It’s not all luck – creating (and boosting) your fan base takes a lot of hard work – especially if you are just getting started with social media. We like to think of it as a treasure hunt, so we’re sharing a map of tips to help you take charge of your search for a successful, engaged social media audience. 

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Topics: 101, audience, blogs, Business, facebook, linkedin, social media, twitter

What's New in Social Media: March 15, 2013

Posted by Emily Lange Rodecker on March 15, 2013

We know the world of social media and online marketing can be a bit… fast. Slow down for a minute and get caught up on what’s been happening in the world of social.

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Topics: analytics, facebook, google plus, netflix, pinterest, social media, social media news, social media update, Social Media Updates, tips, youtube

Facebook News Feed & What It Means For Your Business Page

Posted by Emily Lange Rodecker on March 11, 2013

Last week, Facebook announced the most dramatic change to its design and functionality since the social network’s inception seven years ago. The change reinforces a trend we’ve been seeing for quite a while now, most recently evidenced by Facebook Graph Search. Great content really, seriously, truly IS king.

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Topics: Business, business, facebook, news feed, social media, Social Media Updates

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