[Infographic] Mind Your Manners: Hashtag Etiquette with Gremln

Posted by Emily Lange Rodecker on July 8, 2013

Hashtags have evolved into one of the most social aspects in all of social networking – you can use them to join topic-specific chats, spread brand awareness, or promote a certain brand, product, contest, or initiative with your followers.

Hashtags haven’t always been present on social media. The first hashtag was introduced in August 2007 by Chris Messina, an open source and open standards advocate, as a means to identify a certain group (#BarCamp). Messina hoped to create a way for a group of individuals to participate in an online chat and view what others are sharing on a particular topic. In a blog post explaining his idea, he quipped “I’m more interested in simply having a better eavesdropping experience on Twitter.”

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Topics: etiquette, facebook, gremln, hashtag, hashtags, Infographic, infographic, pinterest, social media, social media education, Social Media News, social media posting, twitter

Social Media Update:The Facebook Edition

Posted by Emily Lange Rodecker on July 1, 2013

Get up to speed with the latest in social media news! There’s been quite a bit happening with Facebook lately, so we’ve collected the latest news (and rumors) to keep you informed.

  • Instagram Video: Not to be outdone by Twitter’s successful video app Vine, Facebook announced on Thursday, June 20, that Instagram would now support video, with 13 different video-specific filters as well as Cinema – Instagram's  video stabilization technique.
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Topics: facebook, social media, Social Media News, Social Media Updates

Becoming a LinkedIn Super User: Part 3

Posted by Emily Lange Rodecker on June 26, 2013

Now that your profiles and networking skills are polished and professional, it’s time to look at the numbers and make sure you are getting the traffic and attention of potential customers and employees you need to take your business to the next level.

In our third and final installment of becoming a LinkedIn "Super User" we look at building traffic to your company page, your website, and your business itself. Get a better understanding of the traffic

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Topics: Business, linkedin, networking, recruiting, social media, social media advertising, social media marketing, Social Media for Small Business

The NSA, PRISM, and Social Media

Posted by Emily Lange Rodecker on June 19, 2013

The recent National Security Administration (NSA) leaks about its PRISM program (which allows the NSA to collect online data including search history, email content, file transfers, and live chats, including video) and telephone data surveillance have created quite the stir. Gremln takes a closer look at the news as it has been unfolding and the social media reaction to the mounting privacy concerns.

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Topics: NSA, Prism, privacy, Social Media News, social media privacy

Becoming A LinkedIn Super User: Part 2

Posted by Emily Lange Rodecker on June 10, 2013

Previously, we shared our tips for making the most of your LinkedIn profiles - both personal and company pages - in order to take advantage of all that LinkedIn has to offer. Now that those are spruced up and full of the skills, endorsements, products, and reviews you want viewable to your audience, you're ready to dive in to the next stage of LinkedIn: networking!

In Gremln’s second installment of becoming a LinkedIn “Super User” we’re sharing tips for expanding your business leads, getting involved with and creating groups, reading and sharing industry news, and using all these features to help you network with the best of 'em.

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Topics: Business, linkedin, networking, social media, social media business, social media marketing

Are You A LinkedIn Super User? Make the Most of the Professional Social Network

Posted by Emily Lange Rodecker on May 30, 2013

With over 225 million users and more than 10 years in the social networking game, LinkedIn has grown from what was once considered a place to hunt for a new job (and not much more) to a community for professionals and businesses to talk shop, find new leads, connect and reconnect with colleagues, friends, and business partners.

So what are you doing to make the most of this professional landscape?

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Topics: Business, linkedin, social media, social media for business, social media marketing, Social Media for Small Business

The Main Event: Social Media Privacy Laws vs. Financial Industry Regulation

Posted by Emily Lange Rodecker on May 22, 2013

In one corner, there’s employee protection. In the other, securities regulation concerns. In the battle of security, what’s more important: employee privacy or industry regulation? As the number of U.S. states passing social media legislation to protect employee rights increases, so does the pushback from regulatory bodies.

In cases where your social media profile is public, the gloves are off. Your employer has the right to view your posts – as does everyone else in the world (you know, being public and all).

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Topics: Business, compliance, Compliance, employee privacy, FFIEC, internet privacy, legislation, regulatory bodies, secure social media, social media, social media compliance, social media legislation, social media privacy

Risky Business: How to Protect Your Social Media Presence

Posted by Emily Lange Rodecker on May 14, 2013

Social media has a love-hate relationship with risk. You’re encouraged and expected to take some risks by trying new content concepts, playing around with your posting schedule, and developing methods to elicit customer engagement. Being at the mercy of your customers, fans, and followers can be risky indeed – but it can also prove beneficial for your marketing, brand awareness, and customer service efforts.

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Topics: Business, business, facebook, linkedin, risk management, social media, Social Media for Small Business, twitter

What’s New in Social Media? May 7, 2013

Posted by Emily Lange Rodecker on May 7, 2013

Over the past few weeks, we’ve seen lots of changes and new features across the social networks. Here’s a round-up to keep you up to speed:

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Topics: facebook, instagram, linkedin, news, pinterest, social media news, social media update, Social Media Updates, twitter

Get Your C-Level Executives Serious about Social

Posted by Emily Lange Rodecker on May 1, 2013

As the CEO (or CFO, CMO, or any other C-level executive) you’re a pretty big deal. Your hard work has paid off and you’re seen as a thought leader by your customers, competitors, and employees. People want to hear what you have to say. You know you need to be where your customers are, but there’s already an incredible amount on your plate (note the aforementioned big-dealness). Can you really add social media as one more way to spend your time? We think yes – here’s why:

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Topics: Business, business, CEO, Compliance, gremln tips, social media, social media marketing

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