Is Your Social Media Policy Compliant? Here’s What the FFIEC Says

Posted by Meghana Hermes on October 15, 2019

Today’s financial institutions are faced with a dilemma.

They can’t afford to not empower their employees to engage customers via a social selling strategy, but their electronic communication is heavily regulated by the FFIEC and FINRA, and failure to comply doesn’t come cheap. In 2017 alone, financial institutions racked up $8.3 million in electronic communication fines from FINRA.

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Topics: Compliance, FFIEC, social media compliance, social media policy

Undergoing an M&A? Here Are 4 Key Social Media Considerations

Posted by Ben Timmons on October 8, 2019

 


Earlier this year, BB&T and SunTrust Banks announced that they would be merging. Combined, they created the sixth-largest bank in the United States. With big banks growing more powerful by the day, regional banks have started to realize that if they hope to compete, they need to consider their own M&A options.

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Topics: social media strategy, social media compliance, Employee Advocacy

Direct Messaging Is a Great Idea for Banks. Here Are 3 Tips to Make It Compliant.

Posted by Doug Wilber on October 1, 2019

By now, most banks have realized the need for an effective social strategy to engage their customers. But simply being on social isn’t enough. Now, bank employees need to be available for immediate two-way dialogue with customers through direct messaging.

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Topics: Compliance, financial social media, policy, social media archive regulations, Employee Advocacy

Accelerate Mortgage Lending Through Social Media Channels

Posted by Ben April on September 24, 2019

 

This article was originally published to The Financial Brand.

Digital mortgage lenders are putting the squeeze on traditional financial institutions. Human connections, however, still provide an edge. Empower your loan officers and other employees to use social media as a way to be human across a wider footprint. Their success can give your institution a little breathing room in the mortgage wars.

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Topics: social media strategy, lender, mortgage, social media for mortgage

Social Media that Matters

Posted by Shelby Cutright on September 17, 2019

 

This article was originally posted to ABA Bank Marketing.

Breaking through the clutter of online platforms to attract and maintain a social media audience is no easy task—and banks must be prepared to adapt their strategies to be successful.

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Topics: social media strategy, content marketing, bank marketing, Employee Advocacy

Guide to the 2019 ABA Bank Marketing Conference

Posted by Will Moses on September 10, 2019

 

 
Are you headed to the  ABA Bank Marketing Conference? Each year, this can’t-miss event brings together banking leaders to discuss opportunities and challenges facing marketing pros in the financial services industry.
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Topics: bank marketing, ABA, Conference

3 Ways Banks Can Measure Social Media Success

Posted by Sara Harris on September 3, 2019

This article was originally published to ABA Banking Journal.

Easily measurable results are just one benefit of a great social media marketing strategy. Analytics offer definitive information about what’s working, what isn’t, and what needs to change. Plus, the ability to accurately and clearly measure results is much greater with social media than with more traditional bank marketing strategies.

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Topics: social media strategy, metrics, tips, social media measurement

Why Credit Unions Need Social Media to Truly Serve Their Communities

Posted by Ben Timmons on August 20, 2019

 

This article was originally published to Credit Union Times.

The power of being active on LinkedIn, Facebook, Twitter, Instagram and other social media platforms can’t be overstated. Companies such as Robinhood, a commission-free stock and ETF trading app, have built entire followings through their social media channels. In fact, Robinhood found the social aspect so beneficial that it even integrated an activity feed into its website that allows for further customer engagement. User input builds brands – just as community input can build your credit union.

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Topics: employees, marketing best practices, Social Media for Credit Unions, social media tips, strategy

Why We’re Celebrating with Video

Posted by Meghana Hermes on August 13, 2019

We’re celebrating at Gremlin Social this week! One year ago we acquired VidVerify, the industry's leading video communication platform for mortgage lenders.

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Topics: content strategy, Social Media for Mortgage Banks, VidVerify, video

Road Trippin’ With Gremlin Social

Posted by Sara Harris on August 6, 2019

 

Did you know that more than 90% of customer interactions occur over the phone?

Thanks to the rapid acceleration of technology solutions, talking to clients over the phone or via email or web conference is the new normal. And while it’s made doing business that much more efficient, it’s not necessarily the best way to forge lasting personal connections with your customers.

So when I got the opportunity to visit a handful of Gremlin Social’s customers in person, I jumped on it.

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Topics: Compliance, Customer Spotlight, Social Media Marketing, About Gremlin Social

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