Loan Officers: Grow Your Network Using Social Media

Posted by Mikki Ware on July 22, 2015

Time is money for loan originators. This is especially true given the state of the housing market.. Two concerns that could derail an increase in loan originations are credit and home prices. According to an article on CNBC.com, getting approved for a home loan is still tougher than before the market crashed in 2007. “Borrowers need higher credit scores, less overall debt, and full documentation of finances.”

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Topics: Social Media for Mortgage Banks

Facebook Newsfeed Preferences – Let’s Change the Narrative

Posted by Mikki Ware on July 17, 2015

Okay – so Facebook has made a change that, on its face (pun absolutely intended) could be more bad news for brands. Not only has organic reach become somewhat of an urban legend, but also with the new See It First feature, users can control what they see and how much they see it on their newsfeeds.

In layman’s terms – IF your brands posts actually reach your audience without the help of Facebook advertising, a consumer has the option to unfollow any brand that has appeared on their newsfeed for the past week. After trying it ourselves at Gremln HQ, we can confirm it really is easy to do, and rather addictive (hey, I didn’t know I followed these guys – click! They’re gone). That’s the bad news.

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Topics: Uncategorized

Tweet Your Way to Sales: 5 Easy Ways to Use Twitter

Posted by Mikki Ware on July 9, 2015

If you’ve ever dismissed “the Tweeter” as an unnecessary distraction that yields no measurable ROI, consider the following stats from Social Media Today:

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Topics: Business, business, social media, Social Media, Social Media Education, twitter, twitter business, twitter business tools, twitter marketing

TRID: Countdown to Compliance for Mortgage Lenders

Posted by Mikki Ware on July 1, 2015

Mortgage lenders have been required to provide two different disclosure forms to borrowers under the Truth in Lending Act (TILA) and Real Estate Settlement Procedures Act (RESPA) since the early 1970’s. However, inconsistencies in wording and content prompted a revision of the forms, and the Consumer Financial Protection Bureau (CFPB) began that process in July of 2012. In November of 2013, they issued their final rule, integrating TILA and RESPA disclosures.

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Topics: compliance, mortgage, social media compliance, Social Media for Mortgage Banks

3 Ways To Say Happy Father’s Day Using Social Media

Posted by Mikki Ware on June 18, 2015

Sunday is the day we celebrate the dads in our lives. A survey conducted by the National Retail Federation showed that greeting cards and special outings are the most popular choices for Father’s Day gifts. But if you don’t live in the same town as your dad, neither one of those is a great option (let’s face it – nobody is putting a greeting card in the mail). And, what if dad has passed away? You can still pay your respects to the husbands and father’s in your life using social media with these 3 ideas.

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Topics: facebook, Father's Day, social media, Social Media, Uncategorized

De-Mystifying Social Media for Mortgage Loan Originators

Posted by Mikki Ware on June 4, 2015


Two of the most important keys to a loan originator’s (LO) success are trust and relationships. And while that aspect of the business hasn’t changed, the strategy to build trusting relationships has evolved. The old “grow and nurture” method included in person meetings, cold calling, and advertising – and then nurturing those leads with emails, calls, or letters. Growing and nurturing your network is still important, but now in addition to using a call sheet or email list, you have social media platforms. It’s no longer just about a sales pitch, but staying in touch and adding value to your network in as many ways as possible.

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Topics: facebook, linkedin, social media, Social Media for Mortgage Banks, twitter

[Infographic] Your Social Media Presence: Good vs. Bad

Posted by Emily Lange Rodecker on May 28, 2015

At a loss for what to tweet? Just about to hit “send” on a scathing post about the barista who just totally screwed up your coffee order? Before you do, take a second to think about what it's going to do for your social presence.

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Topics: 101, facebook, Infographic, infographic, posts, social media, social media posting, twitter

How do you measure social media ROI? Go to the dark side

Posted by Mikki Ware on May 20, 2015

Have you ever looked at the traffic to your website from social media and thought it didn’t look quite right? Does your direct traffic seem unusually high? You might be experiencing what Alexis Madrigal calls DARK SOCIAL. In short, dark social is when people copy and paste content or links from a website and share it with friends (or even just one friend) as opposed to sharing from a social network or social share button. Confused? Okay, here is a real world scenario:

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Topics: Business, gremln, social media, Social Media, Social Media Education, strategy, twitter

4 Ways to Activate Your Customers on Social Media

Posted by Mikki Ware on May 13, 2015

A recent study from Carlisle & Gallagher Consulting Group shows that most banks are significantly missing the mark with customers on social media. Out of 1,002 consumers polled, 52% said they believe their banks use of social was ineffective, and a whopping 87% said banks are “annoying, boring, or unhelpful” on social media. No worries! The data presents an opportunity for financial marketers to blaze new trails on social media. Here are 4 ways to activate your customers and brush the cob webs off your social media networks:

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Topics: Marketing, Mobile Banking, social media, social media for banking, Social Media for Banking, social media marketing

3 Tips to Avoid Social Media Compliance Crises

Posted by Mikki Ware on May 6, 2015

In 2012 Gene Morphis, the former CFO of Francesca’s Collections, revealed sensitive company information on his Twitter account in advance of the company’s annual report to the SEC. It was later revealed that the CFO had often communicated inappropriate company information on social media, which led to his termination from the company.

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Topics: compliance, Compliance, FFIEC, Reputation Management, social media, Social Media, social media compliance, twitter

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