The Loan Officer's Guide to Social Media Strategy, Part 2: Turn Likes Into Loans

Posted by Mikki Ware on February 18, 2015

Last week, we discussed the importance of social media use for loan officers to grow and nurture their networks. We also introduced you to LinkedIn, taught you how to set up your account, introduced features to help grow your network, and advised on the do’s and don’ts of LinkedIn etiquette. Today, we are turning to Facebook.

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Topics: facebook, social media, social media for loan officers, Social Media for Mortgage Banks, social media marketing, strategy

The Loan Officer's Guide to Social Media Strategy, Part 1: Start with LinkedIn

Posted by Mikki Ware on February 4, 2015

Two of the most important keys to a loan officer’s (LO) success are trust and relationships. And while that aspect of the business hasn’t changed, the strategy to build trusting relationships has evolved. The old “grow and nurture” method included in person meetings, cold calling, and advertising – and then nurturing those leads with emails, calls, or letters. Growing and nurturing your network is still important, but now in addition to using a call sheet or email list, you have social media platforms. It’s no longer just about a sales pitch, but staying in touch and adding value to your network in as many ways as possible.

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Topics: linkedin, Marketing, social media, social media for loan officers, Social Media for Mortgage Banks, social media marketing, Social Media Marketing

Hiring Your Social Media Dream Team, Part 3: Team Workflow

Posted by Emily Lange Rodecker on January 28, 2015

In our first installment of Hiring Your Social Media Dream Team, we talked about the importance of having an organized plan in place to help your team be as successful as possible and start you on the right track. Our second installment described the various team members and positions that can make up a Dream Team. Today, we’re helping you make sure your newly-assembled team rises to the occasion and propels your company’s social media efforts to the next level.

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Topics: Marketing, social media, social media for business, social media marketing, Social Media Marketing, strategy

Hiring Your Social Media Dream Team – Part 2: Define Team Positions

Posted by Emily Lange Rodecker on January 21, 2015

Social media teams come in all shapes and sizes – some companies use social media more than others and require more manpower to accomplish the team’s goals. Others are a bit more bootstrapped, sourcing grass-roots social media from the company’s existing employee base. Whether you’re looking to add to your current team or learn more about the qualities and skills that successful social media teams exhibit, the following positions can serve as a guide for the types of responsibilities and skills that will help your company promote its voice on social media.

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Topics: Social Media, Social Media for Banking, Social Media Marketing

Hiring Your Social Media Dream Team, Part 1 – Getting Organized

Posted by Emily Lange Rodecker on January 14, 2015

 

Have you resolved to improve your social media marketing efforts? If getting a team together that can help you meet your social media goals is part of your game plan, we’ve got some advice for you to heed when staffing your social media squad.

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Topics: social media, social media marketing, Social Media Marketing, social media policy, strategy, tips

7 Ways Financial Advisors Can Gain Leads Through Twitter

Posted by Emily Lange Rodecker on December 31, 2014

In our first two articles in this series, we discussed how financial advisors can leverage LinkedIn and Facebook for lead generation. Now it’s time to talk Twitter. Twitter is a fantastic resource for prospecting. A study by Putnam Investments reports that 66% of financial advisors saw an uptick in new business using social media in 2014 – a 17% increase from last year. The study also showed that Twitter use is on the rise, with 26% of financial advisors using Twitter for business.

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Topics: Business, facebook, FFIEC, financial services, gremlin, linkedin, social media, Social Media, social media for business, Social Media for Financial Advisors, social media marketing, Social Media Marketing, twitter, twitter business

Facebook, and Heartbleed, and Compliance, Oh My! 2014 In Review

Posted by Mikki Ware on December 24, 2014

It’s December, which means it’s time for the obligatory year in review post! What a year it has been. From Facebook’s seemingly constant newsfeed changes to the financial industry attempting to make its peace with social media through new compliance regulations, it has been an exciting time in digital marketing. Here are our picks for what was hot and happening in 2014:

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Topics: compliance, Cybersecurity, facebook, FFIEC, social media, Social Media, social media compliance, Social Media Education, Social Media Marketing, Social Media Updates, Year In Review

5 Ways Financial Advisors Can Gain Leads Through Facebook

Posted by Emily Lange Rodecker on December 9, 2014

The next in our 3-part series focuses on Facebook. The social behemoth lends itself to the personal and the professional, making for plenty of opportunities to connect with your network and develop new leads.

Financial advisors offer a unique service that lends itself quite nicely to social media. While there are plenty of regulations to ensure the playing field is kept fair and compliant, social media can help those in the financial services industry reach new and existing clients – simply by getting in the game! Friends, family members, and even those seemingly-random Facebook acquaintances can all be helpful when it comes to gaining new business. Word of mouth is an important part of an advisors’ lead acquisition – and Facebook is a great place for that kind of endorsement to take place!

We’re sharing some of our favorite tips and tricks

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Topics: facebook, financial services, social, social media, social media compliance, Social Media for Financial Advisors, social media marketing

6 Ways Financial Advisors Can Gain Leads Through LinkedIn

Posted by Emily Lange Rodecker on December 2, 2014

As part of a 3-part series, we’ll be exploring the various ways financial advisors can gain leads through social media and work to expand their businesses and gain new customers. First up? LinkedIn – the professional social network.

Your presence on LinkedIn is all about expertise – showing you know your stuff and that you’re the person for the job. How can you exhibit this? Well, you have to post. You have to brag (a little). And you have to know what your audience needs so you can tout your talents appropriately.

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Topics: financial advisors, linkedin, social media, Social Media for Financial Advisors

5 Reasons To Be Thankful For Social Media

Posted by Emily Lange Rodecker on November 26, 2014

At Gremln, we spend a lot of time talking about, thinking about, and enjoying all the wonders of social media. While we often celebrate it's benefit as a marketing, customer service, and brand-building tool -- there are lots of other ways to take advantage of it. So, in the spirit of the holiday season, we've put together a list of the top five reasons we're thankful for social media.
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Topics: social media, Social Media, thankful, thanksgiving

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