Social Media Monitoring for Banks: Tools and Tips to Protect Your Online Rep

Posted by Mikki Ware on September 19, 2017

By now, you’ve probably heard a lot of people (including Gremlin Social), talk about monitoring your brand across the web and on social media. What does it mean, and how the heck do you do it? Is it even necessary? Who invented liquid soap, and why?

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Topics: Brand Guardian, Gremln News

Blog: How to Structure A Bank Marketing Department

Posted by Emily Lange Rodecker on September 14, 2017

Editor's note: Content in this post has been updated and expanded in Gremlin Social's guidebook -- How to Structure a Bank Marketing Department.

Marketing teams come in all shapes and sizes – some banks have unlimited resources for digital and traditional marketing, others have to do more with less to accomplish the team’s goals. Whether you’re looking to add to your current team, or learn more about the qualities and skills that successful marketing teams exhibit, the following positions can serve as a guide for the types of roles that will help your bank promote its brand across multiple platforms.

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Topics: bank marketing

How to Create a College Savings Month Campaign in 4 steps

Posted by Mikki Ware on August 31, 2017

August and September mean back to school for kids, and for some, kids heading off to college. This can mean the beginning of debt for kids and parents who use student loans to offset the cost of tuition. College Data shows that the average cost of tuition for private college is around $33,480 per year. Public colleges for in-state residents runs $9,650, but jumps to $24,930 for out of state residents. PER YEAR.

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Topics: content marketing, college savings

6 Steps to Content Marketing for Banks

Posted by Mikki Ware on August 18, 2017
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Topics: content marketing, content marketing strategy

Budget Season for Banks, Part 3: Budget for FinTech

Posted by Mikki Ware on August 9, 2017

Banks and credit unions looking to grow relationships with Millennials and Gen Z must embrace chatbot technology. With AI evolving at an exponential pace, the adoption of automated chatbots is set to take off.

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Budget Season for Banks, Part 2: Where to Spend Marketing Budget

Posted by Mikki Ware on August 3, 2017

In part one of our series on Budget Season for Banks, we discussed the importance of reviewing the past year in marketing. What did you spend, how much, and what was the return on investment? What processes could be improved, and what tools do you need to accomplish your goals? The key to moving forward, is to look back at what worked, and what should be benched. Once you have reviewed your year, it’s easier to allocate budget to high performing initiatives and the tools needed to execute them.

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Topics: social media management and compliance, budget season

Budget Season for Banks, Part 1: Review & Preview

Posted by Mikki Ware on July 24, 2017

 

 

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Topics: Social Media Marketing, Budget, Social media for b

Social Media Risk Management Programs for Banks, Step 4: Systems

Posted by Mikki Ware on July 17, 2017

In parts 1, 2, and 3 of this series on social media risk management programs for banks, we have discussed the elements of what a bank risk management program should have, including:

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Topics: social media compliance, social media risk management

Social Media Risk Management Programs for Banks, Step 3: Training

Posted by Mikki Ware on July 5, 2017
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Topics: Compliance, Social Media Education, Social Media for Banking

Social Media Risk Management Process for Banks, Step 2: Processes

Posted by Jenny Watz on June 22, 2017

Social media is no longer considered a passing fad -- it’s now an integral part of the overall marketing strategy for most companies. It’s one of the most cost effective ways to disperse information, engage with audiences and build brand awareness.

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Topics: risk management

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