The Best Ways to Build Trust with New Generations

Posted by Doug Wilber on June 11, 2019

This article was originally published to ABA Bank Marketing.

It’s hard to imagine a banking executive who doesn’t recognize the need to reel in younger customers. Doing so gives a financial institution the opportunity to engage consumers just as they’re beginning to build their wealth. Later in life, the thinking goes, they’ll be ready for more lucrative products (investments, retirement accounts, mortgages, life insurance, etc.), and in theory, these individuals will turn first to the institution where they already have a trusted relationship.

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Topics: generation z, Social Selling, Employee Advocacy, millennials

How to Make Your Bank’s Content More Engaging

Posted by Will Moses on June 5, 2019

 

 
This article was originally posted to   ReadWrite .

Why would a bank use emojis in its email subject lines? Mostly because it’s a smart content strategy.

Considering that consumers are using mobile and online channels for banking transactions most of the time, online outreach is critical for today’s banks. Using emojis is just one example of banks trying to refresh their content for today’s audience. It’s important for all financial marketers to take this approach — creating content that captivates, educates, and creates value for the target audience.

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Topics: CEO, content marketing, content strategy, About Gremlin Social, ReadWrite

Big public company selects evolving St. Louis startup for accelerator program

Posted by Will Moses on June 4, 2019

 

This article was originally posted to St. Louis Business Journal.

Gremlin Social, a St. Louis-based financial services social media management and compliance software firm, has been selected to participate in the startup accelerator of Jacksonville, Florida-based public company FIS.

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Topics: Events, Social Media Marketing, About Gremlin Social, FIS, The Venture Center

Gremlin Social Helps Banks Leverage Social Media to Compliantly Drive Engagement, Build Trust, and Generate Sales

Posted by Shelby Cutright on May 29, 2019

 

  This article was originally posted to   CardRates.com .
In a Nutshell:  In financial services, a key factor in converting a customer is the trust engendered in that customer through a positive relationship with a loan officer or other external-facing employee. Although social media engagement can help build that trust, the ability to sell financial products doesn’t necessarily translate into social media marketing skills. Institutions partnering with  Gremlin Social  gain a centralized platform for leveraging the social space. Through Gremlin Social, marketing professionals control social messaging, protect the organization from online missteps, and free loan officers and other direct sellers to generate a larger bottom line.
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Topics: Compliance, Social Media Marketing, About Gremlin Social, Employee Advocacy

3 Ways a Bank Can Create Culture Ambassadors

Posted by Josh Schwartz on May 21, 2019

 

This article was originally posted to the   ABA Banking Journal .

A “culture ambassador” is essentially a company cheerleader—someone who’s always engaged and enthusiastic about building, maintaining, and sharing an excellent culture within a workplace. Banks need culture ambassadors to show both potential customers and potential employees what separates them from the competition. After all, a bank’s culture goes beyond a logo, some standard messaging, and a service line. It’s about the brand personality.

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Topics: Social Media for Banking, Social Media Marketing, Employee Advocacy

How to Maintain Social Selling and Compliance for Larger Teams

Posted by Meghana Hermes on April 23, 2019

 

 
In a Gallup poll of more than 3,000 randomly selected employees, only  36% of those in banking and financial services reported understanding what their companies stand for and what sets them apart from competitors. 
 
 
This disconnect between employees and brand messaging is just one of several reasons that banks might hesitate to transform their employees into brand ambassadors on social media. The brand’s identity could become inconsistent, and depending on what’s posted, the company could expose itself to compliance risk.
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Topics: mortgage, social media for mortgage, Social Media Marketing, social media management and compliance

How to Push Your Content to the Next Level

Posted by Doug Wilber on April 2, 2019

 

 
This article was originally posted to   ABA Bank Marketing .

Don’t settle for average.

In a world buzzing with content, precious few pieces stand out among the masses. Most are skimmed, skipped, and doomed to mediocrity. To ensure your bank’s content actually grabs readers’ attention, you need to check three important boxes. The content must be educational, digestible, and actionable.

Today’s consumers have a very short fuse when it comes to thinly veiled attempts to market products, services or brands. What they crave is authenticity. In fact, 86 percent of respondents in one study reported that authenticity is a major factor when they’re deciding which brands to support. When it comes to content, it’s time to ask what you can give, rather than what you can take.

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Topics: content engagement, content marketing, content marketing strategy

Get to Know Gremlin: Joshua ‘Schwartzy’ Schwartz, Head of Customer Growth

Posted by Meghana Hermes on March 26, 2019

At Gremlin Social, we think it’s important for our clients, partners, and other stakeholders to be able to put a face to a name. That’s why we like to do monthly employee spotlights! This month, we sat down with Joshua Schwartz, head of customer growth, to ask him a few questions about his experience at Gremlin.

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Topics: team, Social Selling, About Gremlin Social

Calculating Costs Part 2: Empower Your Employees on Social While Retaining Control of Your Brand

Posted by Will Moses on March 20, 2019

As a financial institution, consumer trust is your currency, but building that trust (and converting it to sales) involves more than creating and deploying a few TV and radio ads. Rather, it’s about starting a two-way dialogue with your customers — and as we discussed in part one of our “Calculating Costs” series, your employees are the perfect conduit for doing just that.

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Topics: ROI, social media ROI, strategy, team, social media measurement, Social Selling

Calculating Costs Part I: Make 2019 the Year for Social Media Marketing

Posted by Will Moses on March 12, 2019

Traditional advertising channels like TV, print, and radio are quickly going the way of the dinosaur, but advertising trends in banking seem to be lagging. Digital advertising spend eclipsed that of TV all the way back in 2017, yet many financial institutions still spend the bulk of their advertising budgets on channels that provide little opportunity for customization, measurement, and direct customer engagement.

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Topics: ROI, social media ROI, strategy, team, social media measurement, Social Selling

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