Guide to the 2019 ABA Bank Marketing Conference

Posted by Will Moses on September 10, 2019

 

Austin, Texas
 
Are you headed to the ABA Bank Marketing Conference? Each year, this can’t-miss event brings together banking leaders to discuss opportunities and challenges facing marketing pros in the financial services industry.


This year’s event is slated for September 22-24 in Austin, Texas and between speakers, panel sessions, power breakfasts and more there is no shortage of opportunities to learn more about social media strategies and building your brand. To help you get ready for the event, we’ve curated the below list of must-see sessions not to miss.

And you can bet Gremlin Social will be there! We’re an official event sponsor and we’re offering attendees who visit our booth on the exhibition floor a special gift – a free, professional headshot. So, stop by to grab a pic for your LinkedIn, Facebook or Twitter, and we’ll give you a hands-on look of our new, fully redesigned Gremlin Social platform.

 

Check out our top picks for each day of the conference:

Sunday, September 22

Keynote Address: Building Highly Successful and Resilient Brands

1:30 – 3:00

Whether you are building a brand or need to revitalize one, no one has better insight on the grit and resilience required to do so than Kat Cole, COO and President, North America, Focus Brands. Why does a brand matter? What is your role—as an employee at any level—in building and upholding a brand? How do you build a brand culture? How do you culturally and operationally integrate a new brand or reposition an old one? How do you redefine yourself, your team or your company? There are many risks associated with the fact that a brand is in the hands of many people, but there are also many opportunities. With a wealth of experience and success working with brands, Cole will answer the crucial questions and share stories from her own career to help brands navigate these complex challenges.

 

Monday, September 23

Real-World Deposit Growth Strategies

4:30 – 5:30

Core deposit growth and profitability are front and center. As banks rally around the cause, retail and marketing leaders need to harness the power of their teams to help reach target audiences and drive deposit growth. During a peer-based panel discussion, hear about some “hits and misses” and discover strategies that will put your bank in front of prospective customers.

 

Tuesday, September 24

Power Breakfast: Transforming Employees into Advocates in Social Media

7:30 – 8:30

If you’re looking for stronger return on your social media investment, the solution is your own employees. It’s called social selling and it works. Join Doug Wilber, CEO of Gremlin Social, to learn how to turn your employees into social media advocates to increase reach, humanize your brand and get results.

Unlocking Opportunities in Social Media

10:30 – 11:30

Social media has changed the way banks find and engage consumers, but still too many banks are missing out on the social selling opportunity. A recent ABA survey showed that 84 percent of bank marketing executives say that social media is important for their bank, yet more than half report not being very active on social media. Join, Gremlin Social’s CEO, Doug Wilber, to learn actionable (and compliant) strategies to unlock social opportunities at your bank.

 

The ABA Bank Marketing Conference is a chance to get inspired and learn about the future from your industry peers. We’re looking forward to seeing you there! 


Come visit Gremlin Social at Booth 414 to say hello and get your free headshot. See you in Austin!

 

Social Media in Banking 2019Check out the ABA's latest report! The State of Social Media in Banking 2019:

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Topics: bank marketing, ABA, Conference

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