Will Moses

Recent Posts

How Social Media Can Boost Recruiting at Your Bank

Posted by Will Moses on July 9, 2019

This article was originally posted to ABA Bank Marketing.

Banks have long struggled to attract younger workers—and the issue doesn’t seem to be losing steam. In fact, this industrywide challenge is so prevalent that ABA President and CEO Rob Nichols addressed it at a recent meeting held in Bristol, Virginia, where he emphasized that the industry must focus on attracting younger generations.

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Topics: content strategy, generation z, recruiting, Social Media, Employee Advocacy, millennials

How to Make Your Bank’s Content More Engaging

Posted by Will Moses on June 5, 2019

 

 
This article was originally posted to   ReadWrite .

Why would a bank use emojis in its email subject lines? Mostly because it’s a smart content strategy.

Considering that consumers are using mobile and online channels for banking transactions most of the time, online outreach is critical for today’s banks. Using emojis is just one example of banks trying to refresh their content for today’s audience. It’s important for all financial marketers to take this approach — creating content that captivates, educates, and creates value for the target audience.

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Topics: CEO, content marketing, content strategy, About Gremlin Social, ReadWrite

Big public company selects evolving St. Louis startup for accelerator program

Posted by Will Moses on June 4, 2019

 

This article was originally posted to St. Louis Business Journal.

Gremlin Social, a St. Louis-based financial services social media management and compliance software firm, has been selected to participate in the startup accelerator of Jacksonville, Florida-based public company FIS.

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Topics: Events, Social Media Marketing, About Gremlin Social, FIS, The Venture Center

Calculating Costs Part 2: Empower Your Employees on Social While Retaining Control of Your Brand

Posted by Will Moses on March 20, 2019

As a financial institution, consumer trust is your currency, but building that trust (and converting it to sales) involves more than creating and deploying a few TV and radio ads. Rather, it’s about starting a two-way dialogue with your customers — and as we discussed in part one of our “Calculating Costs” series, your employees are the perfect conduit for doing just that.

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Topics: ROI, social media ROI, strategy, team, social media measurement, Social Selling

Calculating Costs Part I: Make 2019 the Year for Social Media Marketing

Posted by Will Moses on March 12, 2019

Traditional advertising channels like TV, print, and radio are quickly going the way of the dinosaur, but advertising trends in banking seem to be lagging. Digital advertising spend eclipsed that of TV all the way back in 2017, yet many financial institutions still spend the bulk of their advertising budgets on channels that provide little opportunity for customization, measurement, and direct customer engagement.

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Topics: ROI, social media ROI, strategy, team, social media measurement, Social Selling

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