Will Moses

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4 Ways Your Bank Can Capture Refinancing Business Through Social Media

Posted by Will Moses on February 25, 2020

Interest rates are at all-time lows and that means opportunity is on the table for banks. Social media is the perfect tool for building awareness, educating audiences and persuading customers so that your team can close more refinancing deals.

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Topics: lender, mortgage, Social Media for Banking, social media for mortgage, Social Media for Mortgage Banks, strategy, bank marketing, Social Selling, VidVerify

How Six Financial Marketers Are Creating Value in Social Media

Posted by Will Moses on February 11, 2020

What's Working Today and What's Next for Tomorrow

Ever wonder what everyone else is doing in social media? We talked to six leading financial marketers about how they’re succeeding today and planning for the next big thing. Get their insights on strengthening your social strategies, unlocking the power of employee networks and creating next-level content that drives engagement.

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Topics: Social Media for Banking, strategy, social media management and compliance, bank marketing, Social Selling, social media study

Connecting Social Clicks to Dollars

Posted by Will Moses on February 4, 2020

This article was originally published to ABA Banking Journal.

To find out how banks are now managing social media—what they’re doing right and what obstacles still persist—the American Bankers Association surveyed more than 430 banks of all sizes. The 2019 report, The State of Social Media in Banking, provides a detailed status on where banks stand on social—and what’s changed in recent years. Here we take a look at how banks are measuring the success of their social media programs.

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Topics: Social Media for Banking, strategy, social media measurement, Social Selling, social media study, ABA

Guide to the 2019 ABA Bank Marketing Conference

Posted by Will Moses on September 10, 2019

 

 
Are you headed to the  ABA Bank Marketing Conference? Each year, this can’t-miss event brings together banking leaders to discuss opportunities and challenges facing marketing pros in the financial services industry.
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Topics: bank marketing, ABA, Conference

How Social Media Can Boost Recruiting at Your Bank

Posted by Will Moses on July 9, 2019

This article was originally posted to ABA Bank Marketing.

Banks have long struggled to attract younger workers—and the issue doesn’t seem to be losing steam. In fact, this industrywide challenge is so prevalent that ABA President and CEO Rob Nichols addressed it at a recent meeting held in Bristol, Virginia, where he emphasized that the industry must focus on attracting younger generations.

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Topics: content strategy, generation z, recruiting, Social Media, Employee Advocacy, millennials

How to Make Your Bank’s Content More Engaging

Posted by Will Moses on June 5, 2019

 

 
This article was originally posted to   ReadWrite .

Why would a bank use emojis in its email subject lines? Mostly because it’s a smart content strategy.

Considering that consumers are using mobile and online channels for banking transactions most of the time, online outreach is critical for today’s banks. Using emojis is just one example of banks trying to refresh their content for today’s audience. It’s important for all financial marketers to take this approach — creating content that captivates, educates, and creates value for the target audience.

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Topics: CEO, content marketing, content strategy, About Gremlin Social, ReadWrite

Big public company selects evolving St. Louis startup for accelerator program

Posted by Will Moses on June 4, 2019

 

This article was originally posted to St. Louis Business Journal.

Gremlin Social, a St. Louis-based financial services social media management and compliance software firm, has been selected to participate in the startup accelerator of Jacksonville, Florida-based public company FIS.

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Topics: Events, Social Media Marketing, About Gremlin Social, FIS, The Venture Center

Calculating Costs Part 2: Empower Your Employees on Social While Retaining Control of Your Brand

Posted by Will Moses on March 20, 2019

As a financial institution, consumer trust is your currency, but building that trust (and converting it to sales) involves more than creating and deploying a few TV and radio ads. Rather, it’s about starting a two-way dialogue with your customers — and as we discussed in part one of our “Calculating Costs” series, your employees are the perfect conduit for doing just that.

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Topics: ROI, social media ROI, strategy, team, social media measurement, Social Selling

Calculating Costs Part I: Make 2019 the Year for Social Media Marketing

Posted by Will Moses on March 12, 2019

Traditional advertising channels like TV, print, and radio are quickly going the way of the dinosaur, but advertising trends in banking seem to be lagging. Digital advertising spend eclipsed that of TV all the way back in 2017, yet many financial institutions still spend the bulk of their advertising budgets on channels that provide little opportunity for customization, measurement, and direct customer engagement.

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Topics: ROI, social media ROI, strategy, team, social media measurement, Social Selling

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