Shelby Cutright

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Gremlin Social Helps Banks Leverage Social Media to Compliantly Drive Engagement, Build Trust, and Generate Sales

Posted by Shelby Cutright on May 29, 2019

 

  This article was originally posted to   CardRates.com .
In a Nutshell:  In financial services, a key factor in converting a customer is the trust engendered in that customer through a positive relationship with a loan officer or other external-facing employee. Although social media engagement can help build that trust, the ability to sell financial products doesn’t necessarily translate into social media marketing skills. Institutions partnering with  Gremlin Social  gain a centralized platform for leveraging the social space. Through Gremlin Social, marketing professionals control social messaging, protect the organization from online missteps, and free loan officers and other direct sellers to generate a larger bottom line.
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Topics: Compliance, Social Media Marketing, About Gremlin Social, Employee Advocacy

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