Sara Harris

Recent Posts

3 Questions to Ask When Measuring Social Return

Posted by Sara Harris on February 18, 2020

This article was originally published to ABA Banking Journal.

To make sure your social selling campaign’s return on investment is strong enough to make the risk and time expenses well worth it, you’ll want to ask yourself these three measurement questions. 

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Topics: Social Media for Banking, strategy, social media measurement, Social Selling, ABA

Social Media Audit: 4 Steps to Ensure Your Bank Is Compliant

Posted by Sara Harris on December 11, 2019

Any brand with an online presence should be conducting regular social media audits. Evaluating the performance of your content in terms of reach and engagement is the only way to know what works and what doesn’t.

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Topics: Compliance, marketing best practices, policy, posts, social media compliance

3 Ways Banks Can Measure Social Media Success

Posted by Sara Harris on September 3, 2019

This article was originally published to ABA Banking Journal.

Easily measurable results are just one benefit of a great social media marketing strategy. Analytics offer definitive information about what’s working, what isn’t, and what needs to change. Plus, the ability to accurately and clearly measure results is much greater with social media than with more traditional bank marketing strategies.

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Topics: social media strategy, metrics, tips, social media measurement

Road Trippin’ With Gremlin Social

Posted by Sara Harris on August 6, 2019

 

Did you know that more than 90% of customer interactions occur over the phone?

Thanks to the rapid acceleration of technology solutions, talking to clients over the phone or via email or web conference is the new normal. And while it’s made doing business that much more efficient, it’s not necessarily the best way to forge lasting personal connections with your customers.

So when I got the opportunity to visit a handful of Gremlin Social’s customers in person, I jumped on it.

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Topics: Compliance, Customer Spotlight, Social Media Marketing, About Gremlin Social

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