Sara Harris

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3 Ways Banks Can Measure Social Media Success

Posted by Sara Harris on September 3, 2019

This article was originally published to ABA Banking Journal.

Easily measurable results are just one benefit of a great social media marketing strategy. Analytics offer definitive information about what’s working, what isn’t, and what needs to change. Plus, the ability to accurately and clearly measure results is much greater with social media than with more traditional bank marketing strategies.

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Topics: social media strategy, metrics, tips, social media measurement

Road Trippin’ With Gremlin Social

Posted by Sara Harris on August 6, 2019

 

Did you know that more than 90% of customer interactions occur over the phone?

Thanks to the rapid acceleration of technology solutions, talking to clients over the phone or via email or web conference is the new normal. And while it’s made doing business that much more efficient, it’s not necessarily the best way to forge lasting personal connections with your customers.

So when I got the opportunity to visit a handful of Gremlin Social’s customers in person, I jumped on it.

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Topics: Compliance, Customer Spotlight, Social Media Marketing, About Gremlin Social

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