Meghana Hermes

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How to Become Your Bank’s Social Media Evangelist

Posted by Meghana Hermes on November 20, 2018

Of course you see the value in social media for your bank: Consumers spend about 41 percent of their online time on these sites, and 90 percent say they’d recommend a business after a positive online interaction. So why, then, is it so hard to make a successful pitch for more social media resources to your higher-ups?

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Topics: Social Selling, social media ROI, social media tools, social media results, social media marketing, social media for banking

Quarterly Roundup: 4 Banks With Top-Notch Social Media Strategies

Posted by Meghana Hermes on November 13, 2018

When it comes to social media, too many banks are on the outside looking in — or at least only cautiously involved. Heavy regulations and compliance constraints keep a majority of banks acting like wallflowers at the school dance — too nervous to jump in.

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Topics: social banking, social media banking, social media for banking, bank marketing, social media monitoring, social media risk management

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