Meghana Hermes

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Social Media and the Bank's Strategic Goals

Posted by Meghana Hermes on January 14, 2020

This article was originally published to ABA Banking Journal.

To find out how banks are now managing social media—what they’re doing right and what obstacles still persist—the American Bankers Association surveyed more than 430 banks of all sizes. The 2019 report, The State of Social Media in Banking, provides a detailed status on where banks stand on social—and what’s changed in recent years. Here we take a look at how banks are using social media to advance their strategic goals.

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Topics: Social Media for Banking, strategy, social media study, ABA

3 Social Media Processes Banks Should Simplify For Greater Impact

Posted by Meghana Hermes on December 18, 2019

Financial institutions seem to be keeping up well with consumer expectations for digital-minded business — at least on the customer-facing side of things.

 

In the American Bankers Association’s “Social Media in Banking 2019 Report,” 46% of banks surveyed agreed that social media will become the main avenue for communicating with customers within the next five years, and more institutions are creating mobile-friendly websites and apps for the 70% of Americans who use their smartphones to manage their bank accounts at least once a month.

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Topics: archiving, brand, Reputation Management, social media compliance

Is Your Social Media Policy Compliant? Here’s What the FFIEC Says

Posted by Meghana Hermes on October 15, 2019

Today’s financial institutions are faced with a dilemma.

They can’t afford to not empower their employees to engage customers via a social selling strategy, but their electronic communication is heavily regulated by the FFIEC and FINRA, and failure to comply doesn’t come cheap. In 2017 alone, financial institutions racked up $8.3 million in electronic communication fines from FINRA.

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Topics: Compliance, FFIEC, social media compliance, social media policy

Why We’re Celebrating with Video

Posted by Meghana Hermes on August 13, 2019

We’re celebrating at Gremlin Social this week! One year ago we acquired VidVerify, the industry's leading video communication platform for mortgage lenders.

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Topics: content strategy, Social Media for Mortgage Banks, VidVerify, video

Using Social Listening to Understand Your Audience

Posted by Meghana Hermes on July 27, 2019

 

This article was originally posted to ABA Banking Journal.

As more and more people rely solely on digital channels to meet their banking needs, the importance of social media as a two-way communication channel grows. Facebook, Twitter, LinkedIn, and other platforms offer unique opportunities for candid, trackable feedback from customers, and social listening is becoming a more valuable marketing and customer service tool for banks.

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Topics: customer service, social media compliance, strategy, Social Listening

4 Ways Credit Unions Can Make the Most of Their Social Media Networks

Posted by Meghana Hermes on June 18, 2019

 

 
As society becomes  more connected online , it’s clear that every financial institution needs some kind of social strategy. This is especially true for credit unions, where audiences are specific and community-based. But in a world where organizations of all kinds boast a social media marketing strategy, how can you cut through the noise?
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Topics: social media strategy, credit unions, Social Media for Credit Unions

How to Maintain Social Selling and Compliance for Larger Teams

Posted by Meghana Hermes on April 23, 2019

 

 
In a Gallup poll of more than 3,000 randomly selected employees, only  36% of those in banking and financial services reported understanding what their companies stand for and what sets them apart from competitors. 
 
 
This disconnect between employees and brand messaging is just one of several reasons that banks might hesitate to transform their employees into brand ambassadors on social media. The brand’s identity could become inconsistent, and depending on what’s posted, the company could expose itself to compliance risk.
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Topics: mortgage, social media for mortgage, Social Media Marketing, social media management and compliance

Get to Know Gremlin: Joshua ‘Schwartzy’ Schwartz, Head of Customer Growth

Posted by Meghana Hermes on March 26, 2019

At Gremlin Social, we think it’s important for our clients, partners, and other stakeholders to be able to put a face to a name. That’s why we like to do monthly employee spotlights! This month, we sat down with Joshua Schwartz, head of customer growth, to ask him a few questions about his experience at Gremlin.

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Topics: team, Social Selling, About Gremlin Social

Get to Know Gremlin: Will Moses, Director of Business Development

Posted by Meghana Hermes on January 29, 2019

At Gremlin Social, we think it’s important for our clients, partners, and other stakeholders to be able to put a face to a name. That’s why we like to do monthly employee spotlights! This month, we sat down with William Moses, the director of our business development department, to ask him a few questions about his experience at Gremlin.

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Topics: sales, social media knowledge, team, Social Selling, About Gremlin Social

How to Become Your Bank’s Social Media Evangelist

Posted by Meghana Hermes on November 20, 2018

Of course you see the value in social media for your bank: Consumers spend about 41 percent of their online time on these sites, and 90 percent say they’d recommend a business after a positive online interaction. So why, then, is it so hard to make a successful pitch for more social media resources to your higher-ups?

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Topics: social media for banking, social media marketing, social media results, social media ROI, social media tools, Social Selling

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