Josh Schwartz

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3 Ways a Bank Can Create Culture Ambassadors

Posted by Josh Schwartz on May 21, 2019

 

This article was originally posted to the   ABA Banking Journal .

A “culture ambassador” is essentially a company cheerleader—someone who’s always engaged and enthusiastic about building, maintaining, and sharing an excellent culture within a workplace. Banks need culture ambassadors to show both potential customers and potential employees what separates them from the competition. After all, a bank’s culture goes beyond a logo, some standard messaging, and a service line. It’s about the brand personality.

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Topics: Social Media for Banking, Social Media Marketing, Employee Advocacy

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