Doug Wilber

Recent Posts

Facebook, LinkedIn, and Twitter Generate Highest Marketing ROI — But Only if You Know How to Use Them

Posted by Doug Wilber on May 3, 2018

LinkedIn, Facebook, and Twitter remain the three best channels for social media marketing investment, but brands still need to create original, useful, and engaging content for these platforms if they expect to generate much ROI.

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Topics: Social Selling

Why Your Bank’s Marketing Strategy Should Start with Social Media

Posted by Doug Wilber on April 25, 2018

A largely untapped resource for banks and financial institutions, social media provides invaluable opportunities to build your brand, maximize organic reach, cut costs, and raise conversions.

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Topics: bank marketing

Social Media and Regulatory Compliance — What Financial Services Professionals Should Know

Posted by Doug Wilber on April 18, 2018

In light of new regulations and recent media attention, it’s important for banks and financial institutions to brush up on compliance basics and learn how to mitigate legal risks.

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Topics: social media management and compliance

Social Selling vs Social Marketing: Knowing the Differences

Posted by Doug Wilber on April 11, 2018

Just like sales and marketing need alignment, social marketing and social selling must work towards similar goals — but that doesn’t mean you should confuse them for one another.

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Topics: Social Media Marketing

6 Finance Institutions with Great Social Media Presence

Posted by Doug Wilber on April 4, 2018

It might seem hard to build a current and of-the-moment social media presence in an industry like banking, but these six banks prove that your financial institution can get just as many likes and shares on the social web as any other brand.

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The State of Financial Services: Digital Marketing Trends in Social Media

Posted by Doug Wilber on March 29, 2018

Forget paid social — banks and financial institutions can outsmart Facebook algorithms by leveraging the resources they already have to create a social media strategy centered on quality and consistency.

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Here's How Mortgage Lenders Can Use Social Media to Pull In Customers

Posted by Doug Wilber on March 27, 2018


Social media is the ultimate brand-building tool, regardless of what your industry or sector it is. Just like any other professional, mortgage loan officers can harness the power of social media to connect with customers and prospects while also growing their personal brand.

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Does Your Bank's Marketing Mix Include a Social Media Strategy? If Not, Here's Where to Start

Posted by Doug Wilber on March 21, 2018

For banks and financial institutions, there are a few troubling obstacles to developing and executing a robust social media strategy. That’s why we’re giving you our five tips for cultivating and managing a healthy social media presence for your financial institution.

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5 Books Every Financial Services Marketer Should Read

Posted by Doug Wilber on March 16, 2018

As marketers in the financial services space, there’s always more for us all to learn — and read. We’ve got a list of titles to get you started.

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