Just as every superhero has a unique background, every social media platform has an origin story.
Facebook now boasts 80 million small- to medium-sized business pages, and this cutthroat competition means it’s harder than ever to break through the noise.
These days, Twitter seems to be dominated by journalists, celebrities, social justice warriors, and politicians. But this platform has always been a key tool for businesses trying to connect with their customers — and the banking industry is no exception.
The world of social media marketing can be complex. Because it’s a relatively “young” branch of marketing, many company leaders in established industries are still getting up to speed on best practices and even vocabulary. This can pose issues. When you confuse important terms, for instance, you jeopardize your goal of deploying marketing messages that will truly resonate with your customers and prospects.
At Gremlin Social, we think it’s important for our clients, partners, and other stakeholders to be able to put a face to a name. That’s why we like to do monthly employee spotlights! This month, we sat down with Shelby Cutright, who is the head of our sales development department, to ask her a few questions about her experience at Gremlin.
How do my social media efforts stack up against the efforts of other financial institutions? Are these efforts translating to business results? Where do I need to focus to improve?
Have you seen Wendy's cheeky tweets? What about cruelty-free fashion brand Wholesome Culture's meme-filled Instagram? These days, companies throw everything they've got at social media because attention means eyeballs — and eyeballs mean money. For every $2.50 spent on social media, businesses can reach 1,000 people, and 9 out of every 10 consumers say they'd recommend a brand after a positive interaction on social platforms.
From Sept. 23 to 25, Baltimore’s Inner Harbor bustled with far more than trolley tours and sightseers. During the jam-packed three days, the American Bankers Association held its annual Bank Marketing Conference, an event Gremlin Social was privileged to sponsor.
Topics: social media strategy, social media banking, social media for banking, social media marketing, social media policy, social media regulations, social media results, social media tools, social media updates, bank marketing
A team-based approach to social media marketing is the best way to fill out your content library and make sure your social strategy is firing on all cylinders.
Topics: social media content strategy