Doug Wilber

Recent Posts

Buzzword Breakdown: Social Sellers vs. Social Influencers

Posted by Doug Wilber on December 18, 2018

The world of social media marketing can be complex. Because it’s a relatively “young” branch of marketing, many company leaders in established industries are still getting up to speed on best practices and even vocabulary. This can pose issues. When you confuse important terms, for instance, you jeopardize your goal of deploying marketing messages that will truly resonate with your customers and prospects.

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Topics: social media ROI, social media tips, social media measurement, social media risk management, bank marketing, Social Selling

Get to Know Gremlin: Shelby Cutright, Head of Sales Development

Posted by Doug Wilber on December 11, 2018

At Gremlin Social, we think it’s important for our clients, partners, and other stakeholders to be able to put a face to a name. That’s why we like to do monthly employee spotlights! This month, we sat down with Shelby Cutright, who is the head of our sales development department, to ask her a few questions about her experience at Gremlin.

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Topics: social media, social media education, social media knowledge, team, About Gremlin Social

Gremlin Social Releases the Only Benchmarking Study for Financial Services

Posted by Doug Wilber on December 4, 2018

How do my social media efforts stack up against the efforts of other financial institutions? Are these efforts translating to business results? Where do I need to focus to improve?

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Topics: social media results, social media update, Year In Review, social media measurement, bank marketing, social media study

3 Tips for Building a Social Media Persona and Deploying Effective Content

Posted by Doug Wilber on October 30, 2018

Have you seen Wendy's cheeky tweets? What about cruelty-free fashion brand Wholesome Culture's meme-filled Instagram? These days, companies throw everything they've got at social media because attention means eyeballs — and eyeballs mean money. For every $2.50 spent on social media, businesses can reach 1,000 people, and 9 out of every 10 consumers say they'd recommend a brand after a positive interaction on social platforms.

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Topics: social media strategy, brand, FFIEC, regulated industry, saving time, social media presents, team management, social media management and compliance, bank marketing, Social Selling

Highlights from the 2018 Bank Marketing Conference

Posted by Doug Wilber on October 16, 2018

 

From Sept. 23 to 25, Baltimore’s Inner Harbor bustled with far more than trolley tours and sightseers. During the jam-packed three days, the American Bankers Association held its annual Bank Marketing Conference, an event Gremlin Social was privileged to sponsor.

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Topics: social media strategy, social media banking, social media for banking, social media marketing, social media policy, social media regulations, social media results, social media tools, social media updates, bank marketing

Gremlin Social Acquires VidVerify, Insight CRM to Expand Social Media Marketing Solution

Posted by Doug Wilber on September 18, 2018

 

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Topics: Insider

Use a Team-Based Approach to Build a Social Content Library Quickly

Posted by Doug Wilber on July 17, 2018

A team-based approach to social media marketing is the best way to fill out your content library and make sure your social strategy is firing on all cylinders.

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Topics: social media content strategy

Gremlin Social's Guide to Content Curation

Posted by Doug Wilber on July 12, 2018

Content curation is the bedrock of many financial institutions’ social media marketing strategies. But are they doing it right?

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Topics: social media content strategy

A Guide to Best Practices for Social Media Post Length

Posted by Doug Wilber on July 10, 2018

Just because you’ve got the space doesn’t mean you should use it. Our guide breaks down how to optimize post lengths for Facebook, Twitter, and LinkedIn and maximize engagement and ROI.

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Topics: marketing best practices

Counter-intuitive Advice: Social Selling Builds Trustworthy Brands

Posted by Doug Wilber on July 2, 2018

To build consumer trust in both social media and the financial services sector, banks should implement policies to increase transparency and make social selling a cornerstone of their marketing strategy.

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Topics: Social Selling

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