Doug Wilber

Recent Posts

5 Topics Banks Need to Cover to Help Customers During the Coronavirus Pandemic

Posted by Doug Wilber on April 9, 2020

Financial education is a commitment banks make to serve their communities. But the U.S. government’s historic financial stimulus measures, which will impact every American amid the coronavirus, are making financial education more important than ever.

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Topics: social media strategy, engagement, Social Media for Banking, social media updates, strategy, team, team management, bank marketing, coronavirus, covid-19

Managing a Bank Social Media Team While Social Distancing

Posted by Doug Wilber on April 3, 2020

If social distancing has your bank's social media team working remote for the first time, these four tips can help you succeed. 

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Topics: social media strategy, engagement, Social Media for Banking, social media updates, strategy, team, team management, bank marketing, coronavirus, remote team, covid-19

Free Resource: Gremlin Social’s COVID-19 Content Digest

Posted by Doug Wilber on March 26, 2020

For bank marketers who are feeling unsure how to handle social media during the COVID-19 pandemic, Gremlin Social is here to help with complimentary resources. 

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Topics: social media strategy, engagement, Social Media for Banking, social media updates, strategy, bank marketing

5 Social Media Moves Banks Can Make in the COVID-19 Crisis

Posted by Doug Wilber on March 25, 2020

Social media is an important tool to help banks serve their customers in the short-term and build deeper connections with their communities that will last in the long-term. Check out five social media moves every bank marketer should be making right now.

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Topics: social media strategy, engagement, Social Media for Banking, social media updates, strategy, bank marketing

Managing Your Bank’s COVID-19 Communications in Social Media

Posted by Doug Wilber on March 20, 2020

Financial institution marketing is changing rapidly as the nation hunkers down with mobile devices, laptops and connected TVs. Isolation, working from home and more screen time than ever puts more importance on what banks and credit unions say on social and how they say it.

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Topics: social media strategy, engagement, Social Media for Banking, social media updates, strategy, bank marketing

Social Media Supports Connections for Banks in a Time of Social Distancing

Posted by Doug Wilber on March 16, 2020

The outbreak of the COVID-19 pandemic has turned life as we know it upside down. In support of social distancing measures, bank customers are staying home – many bank employees too. But that doesn’t mean banking will stop. Things couldn’t be further from business as usual and banks need to change their use of social media accordingly. 

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Topics: social media strategy, engagement, social media 101, Social Media for Banking, social media updates, strategy, bank marketing

How Banks Can Boost Engagement and Get More Reach on Social Media

Posted by Doug Wilber on March 10, 2020

To effectively optimize your bank’s marketing budget, you want as many eyes on your content as possible, right? First, you must understand what’s driving your engagement and unlock  the power of social selling  with your employees. 

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Topics: social media strategy, engagement, social media 101, Social Media for Banking, social media updates, strategy, bank marketing, Social Selling

A Bank’s Airtight Social Media Strategy for 2020

Posted by Doug Wilber on January 28, 2020

This article was originally published to ABA Banking Journal.

Social media is constantly changing—and consumers’ online communication preferences are changing just as rapidly. By now, most banks know that developing and implementing a social strategy is a business imperative, but that strategy also needs to evolve alongside the social and consumer landscape.

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Topics: Social Media for Banking, strategy, bank marketing, social media study, ABA

Social Media Tips Financial Marketers Can Use to Fuel Consumer Lending

Posted by Doug Wilber on November 19, 2019

This article was originally published to The Financial Brand.

To better compete for Millennials' credit needs, financial marketers can help empower their lending teams by embracing three practices used by the broader real estate community to build relationships and business.

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Topics: lender, marketing best practices, mortgage, social media for loan officers, Social Selling, Employee Advocacy

If You’re Still Advertising on Billboards, It’s Time to Reevaluate

Posted by Doug Wilber on November 12, 2019

This article was originally published to Business 2 Community.

Anyone who has cruised along miles of interstate or inched through a crowded metropolitan traffic jam has likely felt acutely aware of the larger-than-life presence of billboards. But every time I see one, I feel like I’m looking at a vestige of a bygone era.

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Topics: advertising, billboard, brand, ROI, traditional media

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