Doug Wilber

Recent Posts

Gremlin Social Aquires VidVerify, Insight CRM to Expand Social Media Marketing Solution

Posted by Doug Wilber on September 18, 2018

 

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Topics: Insider

Use a Team-Based Approach to Build a Social Content Library Quickly

Posted by Doug Wilber on July 17, 2018

A team-based approach to social media marketing is the best way to fill out your content library and make sure your social strategy is firing on all cylinders.

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Topics: social media content strategy

Gremlin Social's Guide to Content Curation

Posted by Doug Wilber on July 12, 2018

Content curation is the bedrock of many financial institutions’ social media marketing strategies. But are they doing it right?

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Topics: social media content strategy

A Guide to Best Practices for Social Media Post Length

Posted by Doug Wilber on July 10, 2018

Just because you’ve got the space doesn’t mean you should use it. Our guide breaks down how to optimize post lengths for Facebook, Twitter, and LinkedIn and maximize engagement and ROI.

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Topics: marketing best practices

Counter-intuitive Advice: Social Selling Builds Trustworthy Brands

Posted by Doug Wilber on July 2, 2018

To build consumer trust in both social media and the financial services sector, banks should implement policies to increase transparency and make social selling a cornerstone of their marketing strategy.

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Topics: Social Selling

Social Selling for the Mortgage Industry: Strategies for Empowering the Modern Day Homebuyer

Posted by Doug Wilber on June 28, 2018

As consumers increasingly turn to digital channels to drive their home buying journey, compelling content distributed via social media has become an integral tool for any loan officer looking to accelerate their sales pipeline and close more deals.

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Topics: Social Media for Mortgage Banks, Social Selling

How Mortgage Loan Officers Can Use Social Media to Sell to First-Time Homebuyers

Posted by Doug Wilber on June 20, 2018

New data from Freddie Mac indicates that first-time homebuyers account for almost half of all new mortgages. Here’s how loan officers can engage young borrowers — and their agents.

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Topics: social media for mortgage

Here's How to Ensure Your Bank Is Remaining Compliant on Social Media

Posted by Doug Wilber on June 15, 2018

Social media marketing compliance is no small task. Here’s how financial organizations can avoid running afoul of advertising and customer communication regulations while still delivering compelling brand messaging through social media.

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Topics: social media compliance

5 Critical Traits for Maximizing Sales

Posted by Doug Wilber on June 8, 2018

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Topics: sales

3 Banks with Killer Social Media Strategies

Posted by Doug Wilber on May 23, 2018

These three banks prove that a smart social media strategy is the key to boosting website traffic, unlocking higher conversion rates, and driving measurable results.

In a media landscape increasingly dominated by social media, your marketing strategy for these platforms can make or break your brand’s success. Marketers need to hold their social media efforts to high standard, creating custom strategies that build their brand, win customers, and yield high ROI.

But all that can amount to a pretty tall order for banks and financial institutions, only 34% of whom consider themselves “very active” on social media. Luckily, there are some shining examples in that 35% who can show brands how to establish a presence on social that’s not only active, but generates real results.

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Topics: social media strategy

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