Doug Wilber

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Using Social Media to Ignite Social Selling for Your Organization

Posted by Doug Wilber on July 16, 2019

 

This article was originally published to The Venture Center.

Brands must reach consumers where they are — today it’s all about social media. Consumers want to hear a brand’s social voice, not the cut-and-dried one on TV commercials and billboards. In your quest to grab consumers’ attention in this distraction-heavy media landscape, build that social voice by letting your employees speak for your brand on social media. It’s called social selling and it works.

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Topics: content marketing strategy, stats, Social Selling, Employee Advocacy

Why social selling holds the key to winning consumer trust

Posted by Doug Wilber on July 2, 2019

 

This article was originally posted to BAI Banking Strategies.

Most people would sooner talk about politics, religion and romance than start a conversation on income levels or credit scores. Perhaps that even describes the person sitting in the cubicle next to you. Or you.

So how can your bank expect to stand out in a world where conversations about money remain so taboo? The answer is simple: Build trust.

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Topics: social media compliance, social media ROI, Social Selling, Employee Advocacy

The Best Ways to Build Trust with New Generations

Posted by Doug Wilber on June 11, 2019

This article was originally published to ABA Bank Marketing.

It’s hard to imagine a banking executive who doesn’t recognize the need to reel in younger customers. Doing so gives a financial institution the opportunity to engage consumers just as they’re beginning to build their wealth. Later in life, the thinking goes, they’ll be ready for more lucrative products (investments, retirement accounts, mortgages, life insurance, etc.), and in theory, these individuals will turn first to the institution where they already have a trusted relationship.

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Topics: generation z, Social Selling, Employee Advocacy, millennials

How to Push Your Content to the Next Level

Posted by Doug Wilber on April 2, 2019

 

 
This article was originally posted to   ABA Bank Marketing .

Don’t settle for average.

In a world buzzing with content, precious few pieces stand out among the masses. Most are skimmed, skipped, and doomed to mediocrity. To ensure your bank’s content actually grabs readers’ attention, you need to check three important boxes. The content must be educational, digestible, and actionable.

Today’s consumers have a very short fuse when it comes to thinly veiled attempts to market products, services or brands. What they crave is authenticity. In fact, 86 percent of respondents in one study reported that authenticity is a major factor when they’re deciding which brands to support. When it comes to content, it’s time to ask what you can give, rather than what you can take.

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Topics: content engagement, content marketing, content marketing strategy

Out: Social Influencers; In: Social Selling

Posted by Doug Wilber on February 26, 2019

This article was originally posted to ABA Bank Marketing.

When it comes to modern advertising, subtlety is everything. Think about it: Consumers are bombarded with 2,617 media touchpoints every single day, and they’re getting better at identifying and ignoring marketing messages they deem irrelevant or just plain annoying.

In your quest to grab consumers’ attention in this distraction-heavy media landscape, you might be tempted to partner with social media influencers to review and recommend your offerings. But this so-called subtle strategy just doesn’t make sense for financial brands. For one thing, most social media influencers lack the specific industry knowledge necessary to become a trusted voice in finance. For another thing, why would you hire an external advocate when your most valuable marketing channel exists within your company’s own walls?

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Topics: Social Media, Social Media Marketing, team, Social Selling

4 Best Practices to Keep in Mind Before Diving Headfirst Into LinkedIn

Posted by Doug Wilber on January 22, 2019

Just as every superhero has a unique background, every social media platform has an origin story.

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Topics: linkedin, social media education, social media for banking, social media knowledge, social media marketing, social media tips

Get the Most Out of Facebook With These 3 Best Practices

Posted by Doug Wilber on January 15, 2019

Facebook now boasts 80 million small- to medium-sized business pages, and this cutthroat competition means it’s harder than ever to break through the noise.

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Topics: social media strategy, social media education, social media marketing, social media posting, social media tips, bank marketing

Want to Up Your Twitter Game? Follow These 4 Best Practices

Posted by Doug Wilber on January 10, 2019

These days, Twitter seems to be dominated by journalists, celebrities, social justice warriors, and politicians. But this platform has always been a key tool for businesses trying to connect with their customers — and the banking industry is no exception.

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Topics: Social Media Marketing, social media results, social media tips, twitter marketing, bank marketing

Buzzword Breakdown: Social Sellers vs. Social Influencers

Posted by Doug Wilber on December 18, 2018

The world of social media marketing can be complex. Because it’s a relatively “young” branch of marketing, many company leaders in established industries are still getting up to speed on best practices and even vocabulary. This can pose issues. When you confuse important terms, for instance, you jeopardize your goal of deploying marketing messages that will truly resonate with your customers and prospects.

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Topics: social media ROI, social media tips, social media measurement, social media risk management, bank marketing, Social Selling

Get to Know Gremlin: Shelby Cutright, Head of Sales Development

Posted by Doug Wilber on December 11, 2018

At Gremlin Social, we think it’s important for our clients, partners, and other stakeholders to be able to put a face to a name. That’s why we like to do monthly employee spotlights! This month, we sat down with Shelby Cutright, who is the head of our sales development department, to ask her a few questions about her experience at Gremlin.

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Topics: social media, social media education, social media knowledge, team, About Gremlin Social

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