Don’t settle for average.
In a world buzzing with content, precious few pieces stand out among the masses. Most are skimmed, skipped, and doomed to mediocrity. To ensure your bank’s content actually grabs readers’ attention, you need to check three important boxes. The content must be educational, digestible, and actionable.
Today’s consumers have a very short fuse when it comes to thinly veiled attempts to market products, services or brands. What they crave is authenticity. In fact, 86 percent of respondents in one study reported that authenticity is a major factor when they’re deciding which brands to support. When it comes to content, it’s time to ask what you can give, rather than what you can take.