You’ve no doubt come to understand the importance of adding monitoring to your growing list of social media tasks. This might feel intimidating, but it doesn’t have to be! If you have the right tool, the information can be served up to you at your convenience. Enter Gremlin Social’s newest feature – Brand Guardian. Gremlin Social Brand Guardian provides keyword and mention tracking by monitoring the web and social media for mentions of your brand name, products, and keywords on sites including news, blogs, and social media. We’re here to help your bank to stay ahead of the game by knowing what’s being said about your brand and monitoring your competition. In this article we’ll discuss step by step how to get the most out of this exciting new tool.