Ben April

Recent Posts

3 Ways Banks Can Use Visual Storytelling

Posted by Ben April on October 29, 2019

 

This article was originally published to ABA Banking Journal.

Do your customers find your content easy to absorb, appealing—even compelling? The stakes are high. If your bank’s communications are perceived as stale and confusing, it can be difficult to resonate with your audience. Even banks have something interesting to say, and visual storytelling is the most reliable way to land a compelling and memorable message with the audiences who matter most.

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Topics: compliance, Compliance, image, Infographic, Employee Advocacy

Accelerate Mortgage Lending Through Social Media Channels

Posted by Ben April on September 24, 2019

 

This article was originally published to The Financial Brand.

Digital mortgage lenders are putting the squeeze on traditional financial institutions. Human connections, however, still provide an edge. Empower your loan officers and other employees to use social media as a way to be human across a wider footprint. Their success can give your institution a little breathing room in the mortgage wars.

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Topics: social media strategy, lender, mortgage, social media for mortgage

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