Ben April

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Accelerate Mortgage Lending Through Social Media Channels

Posted by Ben April on September 24, 2019

 

This article was originally published to The Financial Brand.

Digital mortgage lenders are putting the squeeze on traditional financial institutions. Human connections, however, still provide an edge. Empower your loan officers and other employees to use social media as a way to be human across a wider footprint. Their success can give your institution a little breathing room in the mortgage wars.

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Topics: social media strategy, lender, mortgage, social media for mortgage

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