We’ve all heard the terms B2B and B2C – but when it comes to social media, isn’t it all about P2P? In other words, people communicating with other people. Of course, as a business, the end goal is sales, but you can’t lose sight of thought leadership and consumer needs to get there. In fact, studies show that 71% of consumers who experience a quick and effective brand response on social media are likely to recommend that brand to others, compared to just 19% of customers who do not receive a response. The net net – social media isn't just about broadcasting your brands message, but responding and relating to people online.
Download Gremln’s latest white paper and learn:
- 6 Ways to create compelling, shareable content on Facebook, plus what the news feed changes mean to your brand
- 10 Tips to tweet safely and compliantly in 140 characters or less
- 8 Ways to boost your presence and win more clients on LinkedIn