When it comes to building your social media audience, there's no reason you shouldn't go for the gold!
It’s not all luck – creating (and boosting) your fan base takes a lot of hard work – especially if you are just getting started with social media. We like to think of it as a treasure hunt, so we’re sharing a map of tips to help you take charge of your search for a successful, engaged social media audience.
Building an audience for the first time?
Do some research! Check out conversations happening online to find discussions on topics that tie in with your company’s products or services.
Get active in those conversations!
Facebook is a great way to engage with your audience. Keep in mind, though, that Facebook is more of a social site than a professional site. You can be a little less formal on Facebook, but be sure to always be professional.
Join LinkedIn groups and chime in on discussions that relate to your products or services. Let people know where to find you on social media, or lead them to your website. By being a part of the conversation, you can find new followers (and some new leads)!
Does your audience know where to find you on social media?
Make sure your social icons are prominently placed on your website and clearly visible in your marketing emails. Some of your current customers, site visitors and email subscribers may not know you are on social media, and could turn into strong brand ambassadors.
Your audience is an integral part of your social media presence. Without engaged readers to comment on and share your posts, your message won't get very far. By searching for audience members in places that align with your industry, you'll be more likely to strike gold -- connecting with people who are interested and enthusiastic about what you do.