We’re one month deep into 2013, and you’ve been hitting the gym like a champ. You’re reading more, watching less TV, eating healthy, quelling your vices, and basically knocking all your personal resolutions out of the park. Will power 1, couch potato 0. Way to go, you.
But are you keeping your social media just as strong? If you haven’t had time to “exercise” your social resolutions yet, don’t worry - It’s not too late to get socially fit! Setting and reevaluating your goals will help you and your company build your audience, expand your network, and drive more traffic to your website.
Maybe your company is new to social media, and you aren’t sure where to start. Maybe your goals from last year weren’t met, and you feel at a loss with how to proceed. Here are a few tips on what to consider when setting your personal and professional goals for social media.
Goal Setting & Evaluation
If you set goals last year, take note of where you succeeded. Can you aim even higher this year? Perhaps you fell short. Can you do something to improve your efforts? Evaluating previous goals is a great place to start when building new ones.
If you’ve not set goals before, think about why you started using social media with your company in the first place. Was it to build awareness of your products, increase traffic to your website, and address customer service issues? For each reason that brought you to social media, create a goal to help you measure its corresponding success.
If your company’s Facebook page is only a few days, weeks, or months old and you aren’t spending tons of cash on advertising, don’t torture yourself by setting unrealistic goals (400,000 followers may be fantastic for a company like Zappos… but 20 enthusiastic and engaged ones can be just as meaningful to your small business). Take a little time to watch the trends emerging from your social presence, and base your goals on the insights available to you. You’ll need to be active on the social channels to meet your goals, so consider the amount of time and manpower you have on hand to devote to your social channels.
Engage Your Audience
A great way to improve engagement with your social media following is to involve your followers in the process. Run a survey asking them if and how they are using social, what they’d like to see you post more (or less) of, and whether or not your customer service is really helping. You might be surprised to find what you thought your fans want from your Facebook page or Twitter feed is not what they actually want to see.
If you’re still logging in to Facebook.com, Twitter.com, and Linkedin.com to post your social media content – it’s time to use a platform like Gremln to streamline your activity and save yourself some time. With the ability to see how users are engaging with your social presence all in one place, you’re less likely to miss a customer service question on Twitter or an awesome review on your Facebook page. You can also keep track of all your RSS feeds, so you won’t miss an opportunity to share industry news from your favorite blogs.
Stay on Track
Don’t let six months pass before you touch base on the goals you set for your company’s social channels. Schedule regular meetings, generate reports in advance, pay attention to trends in the field, and evolve your methods to reflect your adaptive learning. Treat these meetings and the attendees with respect – set calendar reminders so you never forget a meeting, and come prepared.
Keep Your Eye on the Prize
You don’t need to be an analytics expert to get value from your social media presence. Gremln, for example, provides tools to allow you to get clear and simple results to understand what’s working and what’s not. If you’re not sure what to measure, see our post on measuring social ROI. Don’t let technical terminology surrounding analytics intimidate you – make 2013 the year you have fun with metrics and reach your social media goals!
Getting started can be overwhelming. Just like getting into a new workout routine, you want to take things slowly and build up your strength over time. Think you need some help? Follow us on Twitter, Facebook, and LinkedIn for some "personal training" tips and tricks, and read our blog for more on how to make the most of social media for your business. If you need an assist with Gremln's services, support is available.
What are some of your social media goals for 2013? Share them with us in the comments.