A Bank’s Airtight Social Media Strategy for 2020

Posted by Doug Wilber on January 28, 2020

This article was originally published to ABA Banking Journal.

Social media is constantly changing—and consumers’ online communication preferences are changing just as rapidly. By now, most banks know that developing and implementing a social strategy is a business imperative, but that strategy also needs to evolve alongside the social and consumer landscape.

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Topics: Social Media for Banking, strategy, bank marketing, social media study, ABA

Social Media and the Bank's Strategic Goals

Posted by Meghana Hermes on January 14, 2020

This article was originally published to ABA Banking Journal.

To find out how banks are now managing social media—what they’re doing right and what obstacles still persist—the American Bankers Association surveyed more than 430 banks of all sizes. The 2019 report, The State of Social Media in Banking, provides a detailed status on where banks stand on social—and what’s changed in recent years. Here we take a look at how banks are using social media to advance their strategic goals.

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Topics: Social Media for Banking, strategy, social media study, ABA

Social Media Moves at Lightning Speed. Here’s How Banks Can Keep Up.

Posted by Ben Timmons on January 7, 2020

Today’s consumers are used to getting information when and how they want it. PwC reports that almost 80% of U.S. consumers identify “speed, convenience, knowledgeable help, and friendly service” as the most important attributes of positive customer experiences. That’s why slow, inefficient social media content creation and approval processes can lead to a perception of poor customer service — which can eventually cause you to lose important customers.

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Topics: social media content, Social Media for Banking, Social Selling, Social Listening

3 Social Media Processes Banks Should Simplify For Greater Impact

Posted by Meghana Hermes on December 18, 2019

Financial institutions seem to be keeping up well with consumer expectations for digital-minded business — at least on the customer-facing side of things.

 

In the American Bankers Association’s “Social Media in Banking 2019 Report,” 46% of banks surveyed agreed that social media will become the main avenue for communicating with customers within the next five years, and more institutions are creating mobile-friendly websites and apps for the 70% of Americans who use their smartphones to manage their bank accounts at least once a month.

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Topics: archiving, brand, Reputation Management, social media compliance

Social Media Audit: 4 Steps to Ensure Your Bank Is Compliant

Posted by Sara Harris on December 11, 2019

Any brand with an online presence should be conducting regular social media audits. Evaluating the performance of your content in terms of reach and engagement is the only way to know what works and what doesn’t.

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Topics: Compliance, marketing best practices, policy, posts, social media compliance

Governance and Control in Social Media (An ABA Research Study)

Posted by Ben Timmons on December 3, 2019

This article was originally published to ABA Banking Journal.

To find out how banks are now managing social media—what they’re doing right and what obstacles still persist—the American Bankers Association surveyed more than 430 banks of all sizes. The 2019 report, The State of Social Media in Banking, provides a detailed status on where banks stand on social—and what’s changed in recent years. Here we take a look at how banks are approaching social media and compliance.

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Topics: marketing best practices, social media for loan officers, Social Selling, Employee Advocacy, ABA

Social Media Tips Financial Marketers Can Use to Fuel Consumer Lending

Posted by Doug Wilber on November 19, 2019

This article was originally published to The Financial Brand.

To better compete for Millennials' credit needs, financial marketers can help empower their lending teams by embracing three practices used by the broader real estate community to build relationships and business.

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Topics: lender, marketing best practices, mortgage, social media for loan officers, Social Selling, Employee Advocacy

If You’re Still Advertising on Billboards, It’s Time to Reevaluate

Posted by Doug Wilber on November 12, 2019

This article was originally published to Business 2 Community.

Anyone who has cruised along miles of interstate or inched through a crowded metropolitan traffic jam has likely felt acutely aware of the larger-than-life presence of billboards. But every time I see one, I feel like I’m looking at a vestige of a bygone era.

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Topics: advertising, billboard, brand, ROI, traditional media

Are You Making These 5 Social Media Mistakes?

Posted by Doug Wilber on November 5, 2019

This article was originally published to ABA Banking Journal.

By now, most financial institutions understand that social media is a powerful channel for reaching audiences directly and building trust with consumers. The fear of losing control and damaging their reputation, however, often limits banks’ confidence in their ability to market socially.

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Topics: archiving, marketing best practices, social media compliance, social media policy, Employee Advocacy

3 Ways Banks Can Use Visual Storytelling

Posted by Ben April on October 29, 2019

 

This article was originally published to ABA Banking Journal.

Do your customers find your content easy to absorb, appealing—even compelling? The stakes are high. If your bank’s communications are perceived as stale and confusing, it can be difficult to resonate with your audience. Even banks have something interesting to say, and visual storytelling is the most reliable way to land a compelling and memorable message with the audiences who matter most.

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Topics: compliance, Compliance, image, Infographic, Employee Advocacy

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