Social Media Tips Financial Marketers Can Use to Fuel Consumer Lending

Posted by Doug Wilber on November 19, 2019

This article was originally published to The Financial Brand.

To better compete for Millennials' credit needs, financial marketers can help empower their lending teams by embracing three practices used by the broader real estate community to build relationships and business.

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Topics: lender, marketing best practices, mortgage, social media for loan officers, Social Selling, Employee Advocacy

If You’re Still Advertising on Billboards, It’s Time to Reevaluate

Posted by Doug Wilber on November 12, 2019

This article was originally published to Business 2 Community.

Anyone who has cruised along miles of interstate or inched through a crowded metropolitan traffic jam has likely felt acutely aware of the larger-than-life presence of billboards. But every time I see one, I feel like I’m looking at a vestige of a bygone era.

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Topics: advertising, billboard, brand, ROI, traditional media

Are You Making These 5 Social Media Mistakes?

Posted by Doug Wilber on November 5, 2019

This article was originally published to ABA Banking Journal.

By now, most financial institutions understand that social media is a powerful channel for reaching audiences directly and building trust with consumers. The fear of losing control and damaging their reputation, however, often limits banks’ confidence in their ability to market socially.

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Topics: archiving, marketing best practices, social media compliance, social media policy, Employee Advocacy

3 Ways Banks Can Use Visual Storytelling

Posted by Ben April on October 29, 2019

 

This article was originally published to ABA Banking Journal.

Do your customers find your content easy to absorb, appealing—even compelling? The stakes are high. If your bank’s communications are perceived as stale and confusing, it can be difficult to resonate with your audience. Even banks have something interesting to say, and visual storytelling is the most reliable way to land a compelling and memorable message with the audiences who matter most.

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Topics: compliance, Compliance, image, Infographic, Employee Advocacy

Become the online expert mortgage customers need

Posted by Doug Wilber on October 22, 2019

This article was originally published to BAI Banking Strategies.

Loan officers have watched mortgage rates drop, smiling all the while. In August, they fell below 4 percent for the first time in three years, leading a rush of buyers to lock in low rates for long-term loans. Since last year, the rate of refinancing has tripled and home purchases are up 12 percent. But as consumers navigate originations and refinances, they need resources to guide them.

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Topics: branding, mortgage, social media for loan officers, social media for mortgage, Employee Advocacy

Is Your Social Media Policy Compliant? Here’s What the FFIEC Says

Posted by Meghana Hermes on October 15, 2019

Today’s financial institutions are faced with a dilemma.

They can’t afford to not empower their employees to engage customers via a social selling strategy, but their electronic communication is heavily regulated by the FFIEC and FINRA, and failure to comply doesn’t come cheap. In 2017 alone, financial institutions racked up $8.3 million in electronic communication fines from FINRA.

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Topics: Compliance, FFIEC, social media compliance, social media policy

Undergoing an M&A? Here Are 4 Key Social Media Considerations

Posted by Ben Timmons on October 8, 2019

 


Earlier this year, BB&T and SunTrust Banks announced that they would be merging. Combined, they created the sixth-largest bank in the United States. With big banks growing more powerful by the day, regional banks have started to realize that if they hope to compete, they need to consider their own M&A options.

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Topics: social media strategy, social media compliance, Employee Advocacy

Direct Messaging Is a Great Idea for Banks. Here Are 3 Tips to Make It Compliant.

Posted by Doug Wilber on October 1, 2019

By now, most banks have realized the need for an effective social strategy to engage their customers. But simply being on social isn’t enough. Now, bank employees need to be available for immediate two-way dialogue with customers through direct messaging.

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Topics: Compliance, financial social media, policy, social media archive regulations, Employee Advocacy

Accelerate Mortgage Lending Through Social Media Channels

Posted by Ben April on September 24, 2019

 

This article was originally published to The Financial Brand.

Digital mortgage lenders are putting the squeeze on traditional financial institutions. Human connections, however, still provide an edge. Empower your loan officers and other employees to use social media as a way to be human across a wider footprint. Their success can give your institution a little breathing room in the mortgage wars.

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Topics: social media strategy, lender, mortgage, social media for mortgage

Social Media that Matters

Posted by Shelby Cutright on September 17, 2019

 

This article was originally posted to ABA Bank Marketing.

Breaking through the clutter of online platforms to attract and maintain a social media audience is no easy task—and banks must be prepared to adapt their strategies to be successful.

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Topics: social media strategy, content marketing, bank marketing, Employee Advocacy

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