Highlights from the 2018 Bank Marketing Conference

Posted by Doug Wilber on October 16, 2018

 

From Sept. 23 to 25, Baltimore’s Inner Harbor bustled with far more than trolley tours and sightseers. During the jam-packed three days, the American Bankers Association held its annual Bank Marketing Conference, an event Gremlin Social was privileged to sponsor.

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Topics: bank marketing, social media updates, social media tools, social media results, social media regulations, social media policy, social media marketing, social media for banking, social media banking, social media strategy

Why Managed Access Is Crucial for Social Media Managers

Posted by Gremlin Social on October 11, 2018

It's 10 p.m. Do you know who's using your company’s Twitter account?

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Topics: bank marketing, social media risk management, social media monitoring, twitter marketing, twitter business tools, twitter, team management, social media tools, social media security, social media posting, social media strategy, compliant social media, facebook business page

Get to Know Gremlin: John Krupela, Director of Product Strategy & Operations

Posted by Gremlin Social on October 1, 2018

At Gremlin Social, we think it's important for our clients, partners, and other stakeholders to be able to put a face to a name. That's why we like to do monthly employee spotlights! This month, we sat down with Director of Product Strategy and Operations John Krupela to ask him a few questions about his experience at Gremlin.

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Topics: About Gremlin Social

Is Inconsistency Undermining Your Social Selling Strategy?

Posted by Gremlin Social on September 26, 2018

Banks and financial institutions haven’t always been the most social places: vaults, safes, tellers behind bulletproof glass. You get the idea. But the age of social media is changing all that. For banks and lenders, social media offers the opportunity to open up their processes and invite customers in, to show transparency, and to cultivate a brand personality.

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Topics: bank marketing

Gremlin Social Acquires VidVerify, Insight CRM to Expand Social Media Marketing Solution

Posted by Doug Wilber on September 18, 2018

 

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Topics: Insider

Your Insider Guide to the ABA Bank Marketing Conference

Posted by Gremlin Social on September 13, 2018

 

Each year, banking leaders from across the country convene for the ABA Bank Marketing Conference to discuss a key challenge in the financial services industry: how to effectively break through the digital branding and marketing clutter.

This year’s event, which will be held in Baltimore from Sept. 23-25, is shaping up to be the best yet. Over the course of three days, C-suite executives, strategists and branding consultants, senior-level marketing professionals, and banking managers will explore marketing best practices, network, and learn about the tools and strategies to connect with today’s banking customers.

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Topics: bank marketing

Use a Team-Based Approach to Build a Social Content Library Quickly

Posted by Doug Wilber on July 17, 2018

A team-based approach to social media marketing is the best way to fill out your content library and make sure your social strategy is firing on all cylinders.

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Topics: social media content strategy

Gremlin Social's Guide to Content Curation

Posted by Doug Wilber on July 12, 2018

Content curation is the bedrock of many financial institutions’ social media marketing strategies. But are they doing it right?

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Topics: social media content strategy

A Guide to Best Practices for Social Media Post Length

Posted by Doug Wilber on July 10, 2018

Just because you’ve got the space doesn’t mean you should use it. Our guide breaks down how to optimize post lengths for Facebook, Twitter, and LinkedIn and maximize engagement and ROI.

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Topics: marketing best practices

Counter-intuitive Advice: Social Selling Builds Trustworthy Brands

Posted by Doug Wilber on July 2, 2018

To build consumer trust in both social media and the financial services sector, banks should implement policies to increase transparency and make social selling a cornerstone of their marketing strategy.

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Topics: Social Selling

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