Get to Know Gremlin: Shelby Cutright, Head of Sales Development

Posted by Doug Wilber on December 11, 2018

At Gremlin Social, we think it’s important for our clients, partners, and other stakeholders to be able to put a face to a name. That’s why we like to do monthly employee spotlights! This month, we sat down with Shelby Cutright, who is the head of our sales development department, to ask her a few questions about her experience at Gremlin.

Read More

Topics: About Gremlin Social, team, social media knowledge, social media education, social media

Gremlin Social Releases the Only Benchmarking Study for Financial Services

Posted by Doug Wilber on December 4, 2018

How do my social media efforts stack up against the efforts of other financial institutions? Are these efforts translating to business results? Where do I need to focus to improve?

Read More

Topics: bank marketing, social media measurement, Year In Review, social media update, social media results, social media study

How to Become Your Bank’s Social Media Evangelist

Posted by Meghana Hermes on November 20, 2018

Of course you see the value in social media for your bank: Consumers spend about 41 percent of their online time on these sites, and 90 percent say they’d recommend a business after a positive online interaction. So why, then, is it so hard to make a successful pitch for more social media resources to your higher-ups?

Read More

Topics: Social Selling, social media ROI, social media tools, social media results, social media marketing, social media for banking

Quarterly Roundup: 4 Banks With Top-Notch Social Media Strategies

Posted by Meghana Hermes on November 13, 2018

When it comes to social media, too many banks are on the outside looking in — or at least only cautiously involved. Heavy regulations and compliance constraints keep a majority of banks acting like wallflowers at the school dance — too nervous to jump in.

Read More

Topics: social banking, social media banking, social media for banking, bank marketing, social media monitoring, social media risk management

3 Tips for Building a Social Media Persona and Deploying Effective Content

Posted by Doug Wilber on October 30, 2018

Have you seen Wendy's cheeky tweets? What about cruelty-free fashion brand Wholesome Culture's meme-filled Instagram? These days, companies throw everything they've got at social media because attention means eyeballs — and eyeballs mean money. For every $2.50 spent on social media, businesses can reach 1,000 people, and 9 out of every 10 consumers say they'd recommend a brand after a positive interaction on social platforms.

Read More

Topics: bank marketing, Social Selling, social media strategy, FFIEC, saving time, social media management and compliance, brand, social media presents, team management, regulated industry

Get to Know Gremlin: Meghana Hermes, Customer Success & Product Manager

Posted by Gremlin Social on October 23, 2018

At Gremlin Social, we think it's important for our clients, partners, and other stakeholders to be able to put a face to a name. That's why we like to do monthly employee spotlights! This month, we sat down with Customer Success & Product Manager Meghana Hermes to ask her a few questions about her experience at Gremlin.

Read More

Topics: About Gremlin Social

Highlights from the 2018 Bank Marketing Conference

Posted by Doug Wilber on October 16, 2018

 

From Sept. 23 to 25, Baltimore’s Inner Harbor bustled with far more than trolley tours and sightseers. During the jam-packed three days, the American Bankers Association held its annual Bank Marketing Conference, an event Gremlin Social was privileged to sponsor.

Read More

Topics: bank marketing, social media updates, social media tools, social media results, social media regulations, social media policy, social media marketing, social media for banking, social media banking, social media strategy

Why Managed Access Is Crucial for Social Media Managers

Posted by Gremlin Social on October 11, 2018

It's 10 p.m. Do you know who's using your company’s Twitter account?

Read More

Topics: bank marketing, social media risk management, social media monitoring, twitter marketing, twitter business tools, twitter, team management, social media tools, social media security, social media posting, social media strategy, compliant social media, facebook business page

Get to Know Gremlin: John Krupela, Director of Product Strategy & Operations

Posted by Gremlin Social on October 1, 2018

At Gremlin Social, we think it's important for our clients, partners, and other stakeholders to be able to put a face to a name. That's why we like to do monthly employee spotlights! This month, we sat down with Director of Product Strategy and Operations John Krupela to ask him a few questions about his experience at Gremlin.

Read More

Topics: About Gremlin Social

Is Inconsistency Undermining Your Social Selling Strategy?

Posted by Gremlin Social on September 26, 2018

Banks and financial institutions haven’t always been the most social places: vaults, safes, tellers behind bulletproof glass. You get the idea. But the age of social media is changing all that. For banks and lenders, social media offers the opportunity to open up their processes and invite customers in, to show transparency, and to cultivate a brand personality.

Read More

Topics: bank marketing

Subscribe to the Gremlin Social Blog

Recent Posts