Quarterly Roundup: 4 Banks With Top-Notch Social Media Strategies

Posted by Meghana Hermes on November 13, 2018

When it comes to social media, too many banks are on the outside looking in — or at least only cautiously involved. Heavy regulations and compliance constraints keep a majority of banks acting like wallflowers at the school dance — too nervous to jump in.

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Topics: social banking, social media banking, social media for banking, bank marketing, social media monitoring, social media risk management

3 Tips for Building a Social Media Persona and Deploying Effective Content

Posted by Doug Wilber on October 30, 2018

Have you seen Wendy's cheeky tweets? What about cruelty-free fashion brand Wholesome Culture's meme-filled Instagram? These days, companies throw everything they've got at social media because attention means eyeballs — and eyeballs mean money. For every $2.50 spent on social media, businesses can reach 1,000 people, and 9 out of every 10 consumers say they'd recommend a brand after a positive interaction on social platforms.

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Topics: bank marketing, Social Selling, social media strategy, FFIEC, saving time, social media management and compliance, brand, social media presents, team management, regulated industry

Get to Know Gremlin: Meghana Hermes, Customer Success & Product Manager

Posted by Gremlin Social on October 23, 2018

At Gremlin Social, we think it's important for our clients, partners, and other stakeholders to be able to put a face to a name. That's why we like to do monthly employee spotlights! This month, we sat down with Customer Success & Product Manager Meghana Hermes to ask her a few questions about her experience at Gremlin.

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Topics: About Gremlin Social

Highlights from the 2018 Bank Marketing Conference

Posted by Doug Wilber on October 16, 2018

 

From Sept. 23 to 25, Baltimore’s Inner Harbor bustled with far more than trolley tours and sightseers. During the jam-packed three days, the American Bankers Association held its annual Bank Marketing Conference, an event Gremlin Social was privileged to sponsor.

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Topics: bank marketing, social media updates, social media tools, social media results, social media regulations, social media policy, social media marketing, social media for banking, social media banking, social media strategy

Why Managed Access Is Crucial for Social Media Managers

Posted by Gremlin Social on October 11, 2018

It's 10 p.m. Do you know who's using your company’s Twitter account?

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Topics: bank marketing, social media risk management, social media monitoring, twitter marketing, twitter business tools, twitter, team management, social media tools, social media security, social media posting, social media strategy, compliant social media, facebook business page

Get to Know Gremlin: John Krupela, Director of Product Strategy & Operations

Posted by Gremlin Social on October 1, 2018

At Gremlin Social, we think it's important for our clients, partners, and other stakeholders to be able to put a face to a name. That's why we like to do monthly employee spotlights! This month, we sat down with Director of Product Strategy and Operations John Krupela to ask him a few questions about his experience at Gremlin.

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Topics: About Gremlin Social

Is Inconsistency Undermining Your Social Selling Strategy?

Posted by Gremlin Social on September 26, 2018

Banks and financial institutions haven’t always been the most social places: vaults, safes, tellers behind bulletproof glass. You get the idea. But the age of social media is changing all that. For banks and lenders, social media offers the opportunity to open up their processes and invite customers in, to show transparency, and to cultivate a brand personality.

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Topics: bank marketing

Gremlin Social Acquires VidVerify, Insight CRM to Expand Social Media Marketing Solution

Posted by Doug Wilber on September 18, 2018

 

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Topics: Insider

Your Insider Guide to the ABA Bank Marketing Conference

Posted by Gremlin Social on September 13, 2018

 

Each year, banking leaders from across the country convene for the ABA Bank Marketing Conference to discuss a key challenge in the financial services industry: how to effectively break through the digital branding and marketing clutter.

This year’s event, which will be held in Baltimore from Sept. 23-25, is shaping up to be the best yet. Over the course of three days, C-suite executives, strategists and branding consultants, senior-level marketing professionals, and banking managers will explore marketing best practices, network, and learn about the tools and strategies to connect with today’s banking customers.

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Topics: bank marketing

Use a Team-Based Approach to Build a Social Content Library Quickly

Posted by Doug Wilber on July 17, 2018

A team-based approach to social media marketing is the best way to fill out your content library and make sure your social strategy is firing on all cylinders.

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Topics: social media content strategy

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