3 Ways Banks Can Measure Social Media Success

Posted by Sara Harris on September 3, 2019

This article was originally published to ABA Banking Journal.

Easily measurable results are just one benefit of a great social media marketing strategy. Analytics offer definitive information about what’s working, what isn’t, and what needs to change. Plus, the ability to accurately and clearly measure results is much greater with social media than with more traditional bank marketing strategies.

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Topics: social media strategy, metrics, tips, social media measurement

Why Credit Unions Need Social Media to Truly Serve Their Communities

Posted by Ben Timmons on August 20, 2019

 

This article was originally published to Credit Union Times.

The power of being active on LinkedIn, Facebook, Twitter, Instagram and other social media platforms can’t be overstated. Companies such as Robinhood, a commission-free stock and ETF trading app, have built entire followings through their social media channels. In fact, Robinhood found the social aspect so beneficial that it even integrated an activity feed into its website that allows for further customer engagement. User input builds brands – just as community input can build your credit union.

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Topics: employees, marketing best practices, Social Media for Credit Unions, social media tips, strategy

Why We’re Celebrating with Video

Posted by Meghana Hermes on August 13, 2019

We’re celebrating at Gremlin Social this week! One year ago we acquired VidVerify, the industry's leading video communication platform for mortgage lenders.

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Topics: content strategy, Social Media for Mortgage Banks, VidVerify, video

Road Trippin’ With Gremlin Social

Posted by Sara Harris on August 6, 2019

 

Did you know that more than 90% of customer interactions occur over the phone?

Thanks to the rapid acceleration of technology solutions, talking to clients over the phone or via email or web conference is the new normal. And while it’s made doing business that much more efficient, it’s not necessarily the best way to forge lasting personal connections with your customers.

So when I got the opportunity to visit a handful of Gremlin Social’s customers in person, I jumped on it.

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Topics: Compliance, Customer Spotlight, Social Media Marketing, About Gremlin Social

5 Ways Mortgage Lenders Can Stay Compliant on Social Media

Posted by Doug Wilber on July 30, 2019

 

This article was originally published to National Mortgage Professional Magazine.

In today’s digital landscape, social media should be a key element for any mortgage lender’s marketing strategy. After all, social media is now a major part of the homebuyer’s journey.

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Topics: Compliance, mortgage, policy, social media compliance, social media monitoring

Using Social Listening to Understand Your Audience

Posted by Meghana Hermes on July 27, 2019

 

This article was originally posted to ABA Banking Journal.

As more and more people rely solely on digital channels to meet their banking needs, the importance of social media as a two-way communication channel grows. Facebook, Twitter, LinkedIn, and other platforms offer unique opportunities for candid, trackable feedback from customers, and social listening is becoming a more valuable marketing and customer service tool for banks.

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Topics: customer service, social media compliance, strategy, Social Listening

4 tips to turn credit union employees into social media advocates

Posted by Doug Wilber on July 23, 2019

 

This article was originally published to Credit Union Journal.

Credit unions should know by now that a marketing strategy without social media isn’t an option. As the CEO of a company that helps financial institutions, including credit unions, reach audiences and build awareness online while remaining within the boundaries of compliance, I’ve seen that social media is the best way for brands to connect with communities. But in a digital landscape full of branded content, how can you break through to send messages that will resonate with your audience?

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Topics: social media strategy, Social Media for Credit Unions, Social Selling, Employee Advocacy

Using Social Media to Ignite Social Selling for Your Organization

Posted by Doug Wilber on July 16, 2019

 

This article was originally published to The Venture Center.

Brands must reach consumers where they are — today it’s all about social media. Consumers want to hear a brand’s social voice, not the cut-and-dried one on TV commercials and billboards. In your quest to grab consumers’ attention in this distraction-heavy media landscape, build that social voice by letting your employees speak for your brand on social media. It’s called social selling and it works.

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Topics: content marketing strategy, stats, Social Selling, Employee Advocacy

How Social Media Can Boost Recruiting at Your Bank

Posted by Will Moses on July 9, 2019

This article was originally posted to ABA Bank Marketing.

Banks have long struggled to attract younger workers—and the issue doesn’t seem to be losing steam. In fact, this industrywide challenge is so prevalent that ABA President and CEO Rob Nichols addressed it at a recent meeting held in Bristol, Virginia, where he emphasized that the industry must focus on attracting younger generations.

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Topics: content strategy, generation z, recruiting, Social Media, Employee Advocacy, millennials

Why social selling holds the key to winning consumer trust

Posted by Doug Wilber on July 2, 2019

 

This article was originally posted to BAI Banking Strategies.

Most people would sooner talk about politics, religion and romance than start a conversation on income levels or credit scores. Perhaps that even describes the person sitting in the cubicle next to you. Or you.

So how can your bank expect to stand out in a world where conversations about money remain so taboo? The answer is simple: Build trust.

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Topics: social media compliance, social media ROI, Social Selling, Employee Advocacy

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