LinkedIn, Facebook, and Twitter remain the three best channels for social media marketing investment, but brands still need to create original, useful, and engaging content for these platforms if they expect to generate much ROI.
Topics: Social Selling
A largely untapped resource for banks and financial institutions, social media provides invaluable opportunities to build your brand, maximize organic reach, cut costs, and raise conversions.
Topics: bank marketing
In light of new regulations and recent media attention, it’s important for banks and financial institutions to brush up on compliance basics and learn how to mitigate legal risks.
Just like sales and marketing need alignment, social marketing and social selling must work towards similar goals — but that doesn’t mean you should confuse them for one another.
Topics: Social Media Marketing
It might seem hard to build a current and of-the-moment social media presence in an industry like banking, but these six banks prove that your financial institution can get just as many likes and shares on the social web as any other brand.
Forget paid social — banks and financial institutions can outsmart Facebook algorithms by leveraging the resources they already have to create a social media strategy centered on quality and consistency.
Social media is the ultimate brand-building tool, regardless of what your industry or sector it is. Just like any other professional, mortgage loan officers can harness the power of social media to connect with customers and prospects while also growing their personal brand.
For banks and financial institutions, there are a few troubling obstacles to developing and executing a robust social media strategy. That’s why we’re giving you our five tips for cultivating and managing a healthy social media presence for your financial institution.
As marketers in the financial services space, there’s always more for us all to learn — and read. We’ve got a list of titles to get you started.