3 Questions to Ask When Measuring Social Return

Posted by Sara Harris on February 18, 2020

This article was originally published to ABA Banking Journal.

To make sure your social selling campaign’s return on investment is strong enough to make the risk and time expenses well worth it, you’ll want to ask yourself these three measurement questions. 

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Topics: Social Media for Banking, strategy, social media measurement, Social Selling, ABA

How Six Financial Marketers Are Creating Value in Social Media

Posted by Will Moses on February 11, 2020

What's Working Today and What's Next for Tomorrow

Ever wonder what everyone else is doing in social media? We talked to six leading financial marketers about how they’re succeeding today and planning for the next big thing. Get their insights on strengthening your social strategies, unlocking the power of employee networks and creating next-level content that drives engagement.

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Topics: Social Media for Banking, strategy, social media management and compliance, bank marketing, Social Selling, social media study

Connecting Social Clicks to Dollars

Posted by Will Moses on February 4, 2020

This article was originally published to ABA Banking Journal.

To find out how banks are now managing social media—what they’re doing right and what obstacles still persist—the American Bankers Association surveyed more than 430 banks of all sizes. The 2019 report, The State of Social Media in Banking, provides a detailed status on where banks stand on social—and what’s changed in recent years. Here we take a look at how banks are measuring the success of their social media programs.

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Topics: Social Media for Banking, strategy, social media measurement, Social Selling, social media study, ABA

A Bank’s Airtight Social Media Strategy for 2020

Posted by Doug Wilber on January 28, 2020

This article was originally published to ABA Banking Journal.

Social media is constantly changing—and consumers’ online communication preferences are changing just as rapidly. By now, most banks know that developing and implementing a social strategy is a business imperative, but that strategy also needs to evolve alongside the social and consumer landscape.

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Topics: Social Media for Banking, strategy, bank marketing, social media study, ABA

Social Media and the Bank's Strategic Goals

Posted by Meghana Hermes on January 14, 2020

This article was originally published to ABA Banking Journal.

To find out how banks are now managing social media—what they’re doing right and what obstacles still persist—the American Bankers Association surveyed more than 430 banks of all sizes. The 2019 report, The State of Social Media in Banking, provides a detailed status on where banks stand on social—and what’s changed in recent years. Here we take a look at how banks are using social media to advance their strategic goals.

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Topics: Social Media for Banking, strategy, social media study, ABA

Social Media Moves at Lightning Speed. Here’s How Banks Can Keep Up.

Posted by Ben Timmons on January 7, 2020

Today’s consumers are used to getting information when and how they want it. PwC reports that almost 80% of U.S. consumers identify “speed, convenience, knowledgeable help, and friendly service” as the most important attributes of positive customer experiences. That’s why slow, inefficient social media content creation and approval processes can lead to a perception of poor customer service — which can eventually cause you to lose important customers.

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Topics: social media content, Social Media for Banking, Social Selling, Social Listening

3 Social Media Processes Banks Should Simplify For Greater Impact

Posted by Meghana Hermes on December 18, 2019

Financial institutions seem to be keeping up well with consumer expectations for digital-minded business — at least on the customer-facing side of things.

 

In the American Bankers Association’s “Social Media in Banking 2019 Report,” 46% of banks surveyed agreed that social media will become the main avenue for communicating with customers within the next five years, and more institutions are creating mobile-friendly websites and apps for the 70% of Americans who use their smartphones to manage their bank accounts at least once a month.

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Topics: archiving, brand, Reputation Management, social media compliance

Social Media Audit: 4 Steps to Ensure Your Bank Is Compliant

Posted by Sara Harris on December 11, 2019

Any brand with an online presence should be conducting regular social media audits. Evaluating the performance of your content in terms of reach and engagement is the only way to know what works and what doesn’t.

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Topics: Compliance, marketing best practices, policy, posts, social media compliance

Governance and Control in Social Media (An ABA Research Study)

Posted by Ben Timmons on December 3, 2019

This article was originally published to ABA Banking Journal.

To find out how banks are now managing social media—what they’re doing right and what obstacles still persist—the American Bankers Association surveyed more than 430 banks of all sizes. The 2019 report, The State of Social Media in Banking, provides a detailed status on where banks stand on social—and what’s changed in recent years. Here we take a look at how banks are approaching social media and compliance.

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Topics: marketing best practices, social media for loan officers, Social Selling, Employee Advocacy, ABA

Social Media Tips Financial Marketers Can Use to Fuel Consumer Lending

Posted by Doug Wilber on November 19, 2019

This article was originally published to The Financial Brand.

To better compete for Millennials' credit needs, financial marketers can help empower their lending teams by embracing three practices used by the broader real estate community to build relationships and business.

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Topics: lender, marketing best practices, mortgage, social media for loan officers, Social Selling, Employee Advocacy

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