Tag Archives: twitter

Background Check: How to keep your visuals from hurting your image

Welcome to the age of the image, where everyone strives for video virality and photos reign supreme. The major social networks have put a strong emphasis on pictures and video. Twitter showcases them in the timeline, Facebook gives them more weight in their algorithm, Instagram gives you a plethora of filters and editing tools, and […]

Tweet Your Way to Sales: 5 Easy Ways to Use Twitter

If you’ve ever dismissed “the Tweeter” as an unnecessary distraction that yields no measurable ROI, consider the following stats from Social Media Today:

De-Mystifying Social Media for Mortgage Loan Originators

Two of the most important keys to a loan originator’s (LO) success are trust and relationships. And while that aspect of the business hasn’t changed, the strategy to build trusting relationships has evolved. The old “grow and nurture” method included in person meetings, cold calling, and advertising – and then nurturing those leads with emails, […]

[Infographic] Your Social Media Presence: Good vs. Bad

At a loss for what to tweet? Just about to hit “send” on a scathing post about the barista who just totally screwed up your coffee order? Before you do, take a second to think about what it’s going to do for your social presence. Embed This Image On Your Site (copy code below): Courtesy […]

How do you measure social media ROI? Go to the dark side

Have you ever looked at the traffic to your website from social media and thought it didn’t look quite right? Does your direct traffic seem unusually high? You might be experiencing what Alexis Madrigal calls DARK SOCIAL. In short, dark social is when people copy and paste content or links from a website and share […]

3 Tips to Avoid Social Media Compliance Crises

In 2012 Gene Morphis, the former CFO of Francesca’s Collections, revealed sensitive company information on his Twitter account in advance of the company’s annual report to the SEC. It was later revealed that the CFO had often communicated inappropriate company information on social media, which led to his termination from the company.

FFIEC FAQ: What Social Media Guidance Means for Financial Services

By now it’s no secret that financial services companies need to adhere to FFIEC guidance regarding social media use. GREMLN customers are not only looking for social media compliance tools, but also guidance on how the tools specifically address their compliance needs. Here we’ve broken down the FFIEC rules into frequently asked questions, and shed some […]

Social Listening – How to Learn from Your Customers with Social Media

Social media is a great place for businesses to learn what customers want, what competitors are up to, and keep a pulse on current industry climate. Companies big and small are turning to social listening to garner important information previously left to customer surveys and focus groups. But with Twitter, Facebook, and LinkedIn (just to […]

Twitter Updates: What You Need to Know

Over the past few months, Twitter has added some new features to help stay current with the ever-changing social media landscape.  While you can still count on a fast-paced sharing environment (and yes, you’re still limited to 140 characters per Tweet), the changes are showing that Twitter is willing to adapt to keep its users […]

The Loan Officer’s Guide to Social Media Strategy, Part 3: Tips for Twitter

In the first two installments of this series, we guided you through using LinkedIn and Facebook to grow and nurture your network as a loan originator (LO). Next we’ll talk about Twitter, and how you might tweet your way to closed deals in 140 characters or less.