Tag Archives: tips

The Loan Officer’s Guide to Social Media Strategy, Part 3: Tips for Twitter

In the first two installments of this series, we guided you through using LinkedIn and Facebook to grow and nurture your network as a loan originator (LO). Next we’ll talk about Twitter, and how you might tweet your way to closed deals in 140 characters or less.

Hiring Your Social Media Dream Team, Part 1 – Getting Organized

  Did you resolve to improve your social media marketing efforts in 2015? If getting a team together who can help you meet your social media goals is part of your game-plan, we’ve got some advice for you to heed when staffing your social media squad.

Digital ER – How to Triage, Treat, and Discharge Social Media Crises

If you break your leg, you know what to do – call 911 or head to the nearest Emergency Room. In the digital world, social media emergencies are more difficult to diagnose. What even constitutes a social media emergency? Who deals with it? What should response time be? Here are the most critical social media […]

What’s New in Social Media: March 15, 2013

We know the world of social media and online marketing can be a bit… fast. Slow down for a minute and get caught up on what’s been happening in the world of social.   Google+ unveiled a new profile appearance, featuring larger cover photos (with a standard aspect ratio) and circular profile images. Editing your “About” […]

Creating a Social Media Policy: Where to Begin?

Does your company have a social media policy? Maybe you’ve determined your business needs one, or perhaps you’re on the fence about the value of such a policy. Maybe the one you have needs a little finesse. In any case, you need to know where to start, what to include, and why it matters. We […]

Ditching the Pre-Social Mentality in a Social Marketing World

Last week, RAM Racing sponsored the Hot Chocolate 15K/5K race in Chicago. The race was held on Sunday, and the runners were to pick up their race packets on the preceding Friday and Saturday. The race on Sunday came off smoothly; packet pick-up, on the other hand, was something of a disaster. Due to poor […]

Exploring Collections: Facebook is testing a big new e-commerce feature for businesses

Facebook has built itself a pretty great set of offerings for businesses that want to use the social network to promote their products and services. Companies can have their own Pages, they can generate social shares, they can encourage engagement through liking, commenting, and tagging, they can purchase Facebook ads, and they can pay a […]

Intern Insights: Gremln Marketing intern Kristy Okada offers advice for finding internships and jobs through social media

Our fantastic (and socially savvy) Marketing intern Kristy Okada is wrapping up her time with Gremln, and as one of her final projects, she jumped at the opportunity to write a blog post for college students everywhere with advice on how to use social media to find internships and jobs. Kristy is a Junior at […]

Staying Social at the Holidays — 4 ways Gremln can help keep your marketing message strong over the holiday break

We’re nearing the end of December, which means that many offices are about to hit Ghost Town status for a week or two. Between holiday time off and the last-minute usage of leftover vacation days that won’t carry over into the next year, the time between Christmas and New Year’s is a time of relaxation […]

Social Discounts – 5 great ways to discount using social media

When it comes to selling your product, “discount” can be a tricky word. On one hand, discounts can be great for luring new customers or bringing back old ones, and they can also help move old inventory. But on the other hand, discounts often attract customers who are more price sensitive and less brand loyal. […]