Tag Archives: tips
In the first two installments of this series, we guided you through using LinkedIn and Facebook to grow and nurture your network as a loan originator (LO). Next we’ll talk about Twitter, and how you might tweet your way to closed deals in 140 characters or less.
Did you resolve to improve your social media marketing efforts in 2015? If getting a team together who can help you meet your social media goals is part of your game-plan, we’ve got some advice for you to heed when staffing your social media squad.
If you break your leg, you know what to do – call 911 or head to the nearest Emergency Room. In the digital world, social media emergencies are more difficult to diagnose. What even constitutes a social media emergency? Who deals with it? What should response time be? Here are the most critical social media […]
We know the world of social media and online marketing can be a bit… fast. Slow down for a minute and get caught up on what’s been happening in the world of social. Google+ unveiled a new profile appearance, featuring larger cover photos (with a standard aspect ratio) and circular profile images. Editing your “About” […]
Does your company have a social media policy? Maybe you’ve determined your business needs one, or perhaps you’re on the fence about the value of such a policy. Maybe the one you have needs a little finesse. In any case, you need to know where to start, what to include, and why it matters. We […]
Facebook has built itself a pretty great set of offerings for businesses that want to use the social network to promote their products and services. Companies can have their own Pages, they can generate social shares, they can encourage engagement through liking, commenting, and tagging, they can purchase Facebook ads, and they can pay a […]
When it comes to selling your product, “discount” can be a tricky word. On one hand, discounts can be great for luring new customers or bringing back old ones, and they can also help move old inventory. But on the other hand, discounts often attract customers who are more price sensitive and less brand loyal. […]